tweets and analytics

1. FA102a, Research, Product Proposal
and TransMedia Explorations
Family and Machines Converge Lisa-Marie Pryer

2. Assignment Two, Research
“Almost Human: Making Robots Think”
http://www.kurzweilai.net/almost-human-by-lee-gutkind-scientists-pursue-the-goal-of-robots-that-think
Family and Machines Converge Lisa-Marie Pryer

3. Assignment Two, Research
- Designed to schmooze and glad-hand
with human attendees
http://www.filmmusicmag.com/file-uploads/blue.jpg
Family and Machines Converge Lisa-Marie Pryer

4. Assignment Two, Research
“The robot is controlled by
an artificial neural network
architecture.”
http://link.springer.com.ezproxy.hofstra.edu/article/10.1007%2Fs1339-016-0761-x
Family and Machines Converge Lisa-Marie Pryer

5. Assignment Two, Research
“Many projects in robotics and artificial intelligence have
highlighted the value of a direct sensory-action approach
where intelligence requires a body”
Family and Machines Converge Lisa-Marie Pryer

6. Assignment Two, Future Product or Service
Nanny-Bots
‒ Adaptable to family needs
‒ Educational and entertaining
‒ Multilingual
‒ Can be configured to fit your needs/desires
Family and Machines Converge Lisa-Marie Pryer

7. Assignment Three, Source for Brand Character Words
Tim McGraw
Family and Machines Converge Lisa-Marie Pryer

8. Assignment Three, Naming Process
Robauten
‒ Robotic
‒ Autonomous
‒ Entity
Family and Machines Converge Lisa-Marie Pryer

9. Assignment Three, Brand Character Diagram
robauten
PERSONA
sweet
knowing
nice
new
PURPOSE
time
love
dinner
baby
LANGUAGE
eyes
dream
voice
sing
TONE
full
speed
beside
close
Family and Machines Converge Lisa-Marie Pryer

10. Assignment Four: Twitter Research
Tips for a Twitter Campaign from Forbes
‒ Integrate your Twitter activity with your current marketing
Use Twitter to maximize your efforts
‒ Use Twitter to build your brand
Create a branded hashtag
‒ Integrate visual content
Choose compelling images to go with your links
‒ Engage your Twitter audience
Get your readers to retweet and comment
http://ww.forbes.com/sites/jaysondemers/2014/04/01/how-to-build-a-winning-twitter-strategy-in-2014//#5e393c41fca1
Family and Machines Converge Lisa-Marie Pryer

11. Assignment Four: Twitter Research
Tips for a Twitter Campaign from Harvard Business Review
Keep your followers engaged:
‒ Be clear, not cryptic or insider
‒ Don’t overuse hashtags
‒ Don’t retweet one-on-one conversations
https://hbr.org/2012/05/what-makes-a-great-tweet
Family and Machines Converge Lisa-Marie Pryer

12. Assignment Four: Twitter Research
Tips for a Twitter Campaign from HubSpot
Executed properly, hashtags are effective in helping brands spread their message
‒ Entertaining content is one of the most shareable types of content and it helps humanize
your brand
‒ Emotional stories are shareable
‒ Do not force your brand name into a hashtag
‒ Before you settle on a hashtag, ask a few trusted peers what they think of it
‒ Are people already using your hashtag for something else?
‒ Have a backup plan in case your campaign backfires
http://blog.hubspot.com/marketing/twitter-hashtag-campaign-examples#sm.00000np67tzu28fcqtlh4qxbphs9v
Family and Machines Converge Lisa-Marie Pryer

13. Assignment Four Part 2: Tweet #1
Family and Machines Converge Lisa-Marie Pryer

14. Assignment Four Part 2: Tweet #2
Family and Machines Converge Lisa-Marie Pryer

15. Assignment Four Part 2: Tweet #3
Family and Machines Converge Lisa-Marie Pryer

16. Assignment Four Part 2: Analytics from goo.gl
Family and Machines Converge Lisa-Marie Pryer

17. Assignment Four Part 2: Analytics from bit.ly
Family and Machines Converge Lisa-Marie Pryer