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Science dissemination 2.0: Social media for researchers


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In this workshop (Master in Translational Medicine-MSc Cellex, University of Barcelona's Faculty of Medicine, 9 March 2016) I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication related to translational medicine, as well as discussed their implications for digital scholarship. Structure of the lecture: Introduction, Blogging, Active listening, Microblogging, Networking, Sharing, Health 2.0, Follow the leaders, To deepen..., Conclusions.

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Science dissemination 2.0: Social media for researchers

  1. 1. Master in Translational Medicine-MSc CELLEX UB’s Faculty of Medicine, 9 March 2016 Science dissemination 2.0 Social media for researchers Xavier Lasauca i Cisa @xavierlasauca
  2. 2. • To get new information • To increase the impact and visibility of research papers • To engage with fellow researchers and meet new collaborators • To improve a researcher's public profile, build your on line reputation and thus competitiveness • As part of the research process Using social media can be really beneficial:
  3. 3. • I will summarise the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities • I will provide examples of these innovative emerging resources as tools for scientific communication So in this workshop… #MTMUB20
  4. 4. Overview
  5. 5. From the kingdom of the Apes… …to the supremacy of homo digitalis…
  6. 6. CINDY CHEW/2010 S.F. EXAMINER FILE PHOTO …and homo mobilis!
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  10. 10. @BenedictEvans
  11. 11. Source: Mobile Is Eating the World, by Benedict Evans The unconnected are shrinking!
  12. 12. Technology dominates our atention!
  13. 13.©REUTERS/TonyGentile
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  16. 16. Alternative metrics (Altmetrics)
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  18. 18. 1 2 3 4
  19. 19. Some remarks about altmetrics…  Track the dissemination of research beyond academia  Show the attention, reception, and response to a published work prior to it being cited  Can be applied to non-traditional research outputs like data-sets and blog posts  Show research impact in real-time — scholars and journals don’t have to wait for their score to be released, like in the Journal Citation Reports Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of scholarly discourse
  20. 20. To deepen about altmetrics…
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  22. 22. This is me and my digital circumstances @miquelduran ElPunt/Avui,23/07/11
  23. 23. #Create #Listen #Communicate #Connect Share!©IDIBAPSbySwasky
  24. 24. #Create To blog or not to blog?
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  27. 27. Motive A: Visibility Motive B: Networking Motive C: Information increase own impact connect with peers be up to date be found by peers and other stakeholders stay in touch with colleagues be part of a conversation present self/own work be(come) part of a community anticipate trends Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius Puschmann Example motives of science bloggers
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  32. 32. The purpose of keeping the blog is to give me a semi- public place to describe the ongoing process of doing and thinking about my lab’s research. I hope I’ll use it to describe/explain (mainly to myself) the scientific issues I'm thinking about: - what experimentswe’ve done - what the resultswere if they worked (or possible explanations for why they didn’t work) - what experiments I think we might do or should do when time and resources permit.
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  37. 37. Collective blogging (1)
  38. 38. Collective blogging (and 2)
  39. 39. The Reference Blog #MustFollow
  40. 40. To deepen about Blogging… @fp2p @PJDunleavy
  41. 41. #Listen
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  43. 43. #Communicate The uses of Twitter for Science
  44. 44. tweeting-papers-worth-it/
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  47. 47. Anatomy of a tweet # (hashtag) used to categorise tweets. Keyword. Text URL (link) 1 3 2 @IDIBAPS #
  48. 48. A researcher’s Twitter profile @nlbigas
  49. 49. Timeline (TL) A B C D
  50. 50. An influencer People who have retweeted or favorited the tweet Number of times this tweet has been retweeted
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  52. 52. A tweet’s harmony… #piulempoesia#poetry
  53. 53. Example 1
  54. 54. Example 2 1 2
  55. 55. Example 3: the power of embedding A player more with pulmonary embolism? Teletovic, Varejão, Mickel ... Tall players, lot of flights ... Are they a risk group? #basketball #pulmonary
  56. 56. Is there anything as rewarding for a researcher as responding to a hypothesis in a short time?
  57. 57. From Tweet to Peer-Reviewed Article!
  58. 58. New Scholarship? Source: Using Social Media to Enhance Your Research Activities, by Brian Kelly
  59. 59. part-1-teaching-in-140-characters-or-less/
  60. 60. Reason #1: Twitter has very direct, and very relevant implications for those in Public Health 1 2
  61. 61. Reason #2: It’s a great way to get information you otherwise wouldn’t Reason #3: At conferences, Twitter is invaluable for stimulating discussion and finding out what is happening in other sessions Reason #4: For lecturers, Twitter can contribute to discussions and deepen understanding Reason #5: The way we translate information is changing
  62. 62. The Importance of Being Hashtag
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  64. 64. #Translational
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  66. 66. All tweets (from the 4,140 people I follow) Tweets to me (or about me) Tweets related to the word “recercat” Tweets to @LaMaDeFatima (or about it) 1 2 3 4
  67. 67. I am a researcher and I am on Twitter… Now what?
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  69. 69. To deepen about Tweeting… @ta_wheeler
  70. 70. #Connect • Linkedin • Google + • Facebook • Researchgate • General networks Specific networks
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  72. 72. Share! Articles and presentations (Slideshare, issuu) Social bookmarking (Delicious, Diigo) Images (flickr, Instagram) and videos (YouTube) Bibliographic data management (Zotero, Mendeley) Video chat and voice call services (Skype, Google hangouts)
  73. 73. Slideshare
  74. 74. Delicious
  75. 75. Google hangouts
  76. 76. Journal clubs Podcasts Collaboration Writing accountability Presentations Virtual office hours 1 2 3 4 5 6
  77. 77. Instagram
  78. 78. #Health20
  79. 79. Ultimately, the Internet provides a powerful communications channel, but it is health care professionals and the public who will best determine how to use this channel for surveillance, prevention, and control of emerging diseases.
  80. 80. The digital epidemiologist
  81. 81. A new tool for foodborne illness surveillance?
  82. 82. Based on observations in this study and the increased usage of social media, we posit that online illness reports could complement traditional surveillance systems by providing near real-time information on foodborne illnesses, implicated foods and locations.
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  85. 85. To deepen about Health 2.0 @mmassarda @tbaupuig
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  87. 87. ©PhotobyKatBPhotography Ready?
  88. 88. Strategy • Define objectives about online presence (as individual researcher or research group) • Explore the tools and choose the most appropriate • Develop your network • Encourage feedback and discussion
  89. 89. Follow the leaders
  90. 90. Some suggestions for those who are new to social media 1. Identify your personal objectives 2. Identify and follow/engage with your peers 3. Try Twitter for at least 10 days 4. Make use of social sharing services for your resources Once you have created and started to make use of a social media services… 5. Update your LinkedIn account 6. Create an account on a researcher profiling service 7. Monitor use of Twitter through (freely-available) Twitter analytic tools Source: Using Social Media to Build Your Academic Career, by Brian Kelly @briankelly
  91. 91. 10 Simple Steps to Building a Reputation as a Researcher, in Your Early Career 1. Register for an ORCID identifier 2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your own 3. Register for Twitter 4. Write and share a 1-paragraph bio 5. Describe your research program in 2 paragraph 6. Create a CV and share it 7. Share (on Twitter & LinkedIN) news about something you did or published; an upcoming event in which you will participate; interesting news and publications in your field 8. Make writing; data; publication; software available as Open Access 9. Set up tracking of your citations, mentions, and topics you are interested in using Google scholar and Google alert, 10. Find your Klout score, H-index. Source: Micah Altman,s Blog @drmaltman
  92. 92. Top 10 tips to get started 1. Explore online guides (start with this). 2. Do some “lurking” (look at examples of good practice). 3. Locate pertinent and relevant online sources (e.g. who to follow on Twitter, interesting bloggers). 4. Start using content aggregation and curation tools (e.g. RSS, Diigo). 5. Identify a few key tools and start with those – know your limits! 6. Develop your network (e.g. LinkedIn, Twitter). 7. Join academic social network sites (e.g. ResearchGate, Mendeley). 8. Create your own website 9. Start blogging and twittering about your research (or whatever else takes your fancy!). 10. Keep your purpose and audience in mind. Source: Introduction to Social Media for researchers, by Gilles Couzin @gcouzin
  93. 93. Source:Asimplepathwayforopenenhancedresearch,byIsmaelPeña-López @ictlogist
  94. 94. Researcher Blog Twitter Social media Science dissemination Personal brand +Online reputation +Visibility +Impact +Prestige +Influence
  95. 95. To deepen…
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  103. 103. Conclusions
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  106. 106. Xavier Lasauca i Cisa @xavierlasauca