When Two Worlds Collide: The Socialization of Search<br />The Impact on Marketers of the Twitter-Google-Bing-Facebook Deal...
Timeline of Social Networking Sites<br />Source:  http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html<br />
Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses. <br />Pre - 2004<br />(Ryze/FriendsterEra +...
Social Media + Content = Winning Combination<br />2003- 2004<br />          (MySpace Era + Google Dominance Dominates Sear...
Social Media Help Promotes Content & Leads to Inbound Links<br />2004 – 2009<br />              (Youtube, Flickr, Facebook...
Google & Bing Promote & Integrate Twitter & Facebook<br />Mid- 2009<br />        (Real Time & Social Search Change SERPs. ...
Marketers Must Crank 3 Wheels to Drive SEO Results<br />Inbound Links<br />
Marketers Should Kick Their Strategy into High Gear<br /> Free Marketing Webinars:  http://www.hubspot.com/marketing-webin...
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Socialization of Search

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SEO and Social Media Marketing Collide into One Discipline. Both are required to be successful at one.

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Socialization of Search

  1. When Two Worlds Collide: The Socialization of Search<br />The Impact on Marketers of the Twitter-Google-Bing-Facebook Deals<br />October 2009<br />Peter Caputa IV<br />Partner Program Manager<br />Twitter: @pc4media<br />pcaputa@hubspot.com<br />
  2. Timeline of Social Networking Sites<br />Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html<br />
  3. Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses. <br />Pre - 2004<br />(Ryze/FriendsterEra + Algorithmic Search Leverages the Hyperlink)<br />
  4. Social Media + Content = Winning Combination<br />2003- 2004<br /> (MySpace Era + Google Dominance Dominates Search)<br />
  5. Social Media Help Promotes Content & Leads to Inbound Links<br />2004 – 2009<br /> (Youtube, Flickr, Facebook, Twitter. Google Still Dominates)<br />
  6. Google & Bing Promote & Integrate Twitter & Facebook<br />Mid- 2009<br /> (Real Time & Social Search Change SERPs. )<br /> (Search Engines Drive Adoption of Social Media. )<br />
  7. Marketers Must Crank 3 Wheels to Drive SEO Results<br />Inbound Links<br />
  8. Marketers Should Kick Their Strategy into High Gear<br /> Free Marketing Webinars: http://www.hubspot.com/marketing-webinars<br />Free Marketing Kits: http://www.hubspot.com/marketing-kits/<br />Free Customized Website and Social Media Analysis for You: http://www.hubspot.com/marketing-tools/<br />

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