Find Them, Keep Them! Joel F. W. Price Friends’ Central School Webmaster & Information Management twitter:  @ jfwp  |  @ f...
Know Your Constituents! <ul><li>Where do  they  live online? </li></ul><ul><li>Where do  you  live online? </li></ul><ul><...
Two Things You Should Be Using <ul><li>Google Alerts </li></ul><ul><ul><li>Easy-to-use, daily emails about any/every topic...
Network Commonalities <ul><li>They all bring people together </li></ul><ul><li>Most social networks are designed with for-...
Constant Evolution <ul><li>Over time, we have seen the creation of apps, notifications, pages, updates, connect, and commu...
Open Your Mind <ul><li>You probably do not want to just copy what other schools do (you are unique)! </li></ul><ul><li>App...
Try It Out <ul><li>See what happens </li></ul><ul><li>Create a new social media experiment </li></ul><ul><ul><li>Track it ...
Where, and Why?
Learn, Shape, Innovate <ul><li>1. Use the tools first –  plork  (pronounced “plurk” = play + learn + work) </li></ul><ul><...
Fan Pages: Two Ways <ul><li>1: Branded through  WhippleHill’s  Fan Page Integration </li></ul><ul><li>2: Using Facebook Ap...
More on WH + FB Fan Page Integration: http://inside.whipplehill.com/2010/05/26/facebook-fan-page-integration-comes-to-podi...
HTML   ( FBML ) RSS Feed   ( SocialRSS ) flickr pix   ( MyFlickr )
 
 
 
Your Expectations <ul><li>You have expectations when using Google, Amazon, or Netflix </li></ul>Source: http://upload.wiki...
What Do Your Constituents Expect? <ul><li>Facebook can be used both proactively and reactively. </li></ul><ul><li>Do you k...
 
 
 
 
Community Pages <ul><li>The launch of these (01 APR 2010) have  already affected : </li></ul><ul><ul><li>Your Fan Page </l...
 
Community Pages, continued <ul><li>Drawing on wikipedia entries, other “mentions” of your school name </li></ul><ul><li>CN...
Source:  http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7
Social Media Time Allocation <ul><li>Consider your current strategy </li></ul><ul><li>Consider your team size and skill se...
Set Goals, Metrics <ul><li>Ideally: you’ll set concrete goals and measurements in order to accurately measure and report s...
Be Flexible <ul><li>Sometimes, due to the workflow, you may need to temporarily change the way you communicate: </li></ul>...
Valuable Resources <ul><li>Inside  Facebook </li></ul><ul><li>Mashable </li></ul><ul><li>Stanford University’s Fan Page </...
Stay Connected <ul><li>Thanks to  Travis Warren  and the  WhippleHill  team! </li></ul><ul><li>This slide deck is availabl...
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Find Them, Keep Them!

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You're already using Facebook for your school, and you might also be using some other Web2.0 services to syndicate/display your content. What can you do to make sure people are finding your online presence beyond your school's website, and how can you start assessing where your time and energy should be allocated?

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Find Them, Keep Them!

  1. 1. Find Them, Keep Them! Joel F. W. Price Friends’ Central School Webmaster & Information Management twitter: @ jfwp | @ friendscentral email: [email_address] fan: http://facebook.com/friendscentral photo by Michael Stoner http://twitpic.com/1fjdjv via http://twitter.com/mStonerblog/status/12163387684
  2. 2. Know Your Constituents! <ul><li>Where do they live online? </li></ul><ul><li>Where do you live online? </li></ul><ul><li>(Did you just answer the same thing twice?) </li></ul>
  3. 3. Two Things You Should Be Using <ul><li>Google Alerts </li></ul><ul><ul><li>Easy-to-use, daily emails about any/every topic regarding you or people at your school </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Probably the place most of your constituents are ( even the older ones ). Try entering your school name in the search box! </li></ul></ul>
  4. 4. Network Commonalities <ul><li>They all bring people together </li></ul><ul><li>Most social networks are designed with for-profit uses in mind, but educational uses emerge and can be very powerful </li></ul>
  5. 5. Constant Evolution <ul><li>Over time, we have seen the creation of apps, notifications, pages, updates, connect, and community pages </li></ul><ul><ul><li>Yahoo! releasing more Facebook integrations (including flickr integration ) </li></ul></ul>
  6. 6. Open Your Mind <ul><li>You probably do not want to just copy what other schools do (you are unique)! </li></ul><ul><li>Applying a new mindset to social media will benefit you and your constituents. </li></ul>
  7. 7. Try It Out <ul><li>See what happens </li></ul><ul><li>Create a new social media experiment </li></ul><ul><ul><li>Track it ( Google Analytics ) </li></ul></ul><ul><ul><li>Assess whether it is worthwhile </li></ul></ul>
  8. 8. Where, and Why?
  9. 9. Learn, Shape, Innovate <ul><li>1. Use the tools first – plork (pronounced “plurk” = play + learn + work) </li></ul><ul><li>2. Adapt tools to fit your school </li></ul><ul><li>3. What will you build for your constituents? </li></ul>
  10. 10. Fan Pages: Two Ways <ul><li>1: Branded through WhippleHill’s Fan Page Integration </li></ul><ul><li>2: Using Facebook Apps to syndicate content (Apps I recommend: SocialRSS , My Flickr , FBML ) </li></ul>
  11. 11. More on WH + FB Fan Page Integration: http://inside.whipplehill.com/2010/05/26/facebook-fan-page-integration-comes-to-podium/
  12. 12. HTML  ( FBML ) RSS Feed  ( SocialRSS ) flickr pix  ( MyFlickr )
  13. 16. Your Expectations <ul><li>You have expectations when using Google, Amazon, or Netflix </li></ul>Source: http://upload.wikimedia.org/wikipedia/commons/5/51/Google.png
  14. 17. What Do Your Constituents Expect? <ul><li>Facebook can be used both proactively and reactively. </li></ul><ul><li>Do you know what gets reactions from your constituents? </li></ul>
  15. 22. Community Pages <ul><li>The launch of these (01 APR 2010) have already affected : </li></ul><ul><ul><li>Your Fan Page </li></ul></ul><ul><ul><ul><li>Control </li></ul></ul></ul><ul><ul><li>School “Subgroups” </li></ul></ul><ul><ul><ul><li>Branding </li></ul></ul></ul>
  16. 24. Community Pages, continued <ul><li>Drawing on wikipedia entries, other “mentions” of your school name </li></ul><ul><li>CNN President is more afraid of Facebook than of FOX News, due to the number of users and the type of information exchange </li></ul>
  17. 25. Source: http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7
  18. 26. Social Media Time Allocation <ul><li>Consider your current strategy </li></ul><ul><li>Consider your team size and skill set </li></ul><ul><li>In which places could you experiment? </li></ul>
  19. 27. Set Goals, Metrics <ul><li>Ideally: you’ll set concrete goals and measurements in order to accurately measure and report successes and failures </li></ul><ul><li>Sometimes: you’ll just put it out there and see what happens, then learn! </li></ul>
  20. 28. Be Flexible <ul><li>Sometimes, due to the workflow, you may need to temporarily change the way you communicate: </li></ul><ul><ul><li>Facebook posts to twitter </li></ul></ul><ul><ul><li>flickr posts to a blog and to facebook </li></ul></ul><ul><ul><li>News posts to homepage and Facebook </li></ul></ul>
  21. 29. Valuable Resources <ul><li>Inside Facebook </li></ul><ul><li>Mashable </li></ul><ul><li>Stanford University’s Fan Page </li></ul><ul><li>Alumni Futures </li></ul><ul><li>Adaptivate | Webinar Registration </li></ul><ul><li>The Value of a Facebook Fan [PDF] </li></ul><ul><li>Your Influences (please share!) </li></ul>
  22. 30. Stay Connected <ul><li>Thanks to Travis Warren and the WhippleHill team! </li></ul><ul><li>This slide deck is available on slideshare. </li></ul><ul><li>Joel F. W. Price | Webmaster & Information Management </li></ul><ul><li>[email_address] </li></ul><ul><li>http://friendscentral.org </li></ul><ul><li>http://facebook.com/friendscentral </li></ul>

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