1. resources to study
- Conan O’Brien: Nobody in life gets exactly what they want but if you work hard & you’re kind, amazing things will happen
-> Giver or Taker?
-> How to be an Original (Steps of the Creative Process)
-> Cook vs. Chef
-> Curiosity Conversations
Kanye West / Charlie Hoehn
-> The Dojo: Every day I’m excited to get up & create. Privilege.
-> Work as Play.
The Third Door
-> Lady Gaga: Life is a Performance.
-> Looked average but became light-years above-average
If You’re Reading This It’s Too Late
-> Lessons from a Divorce Lawyer
Rich Dad, Poor Dad
-> Don’t Work for your money, make your money work for you
-> Refridgerators & Ice Rinks
The Deﬁning Decade
-> Don’t Be Deﬁned by Who Or What You Don’t Know
2. wasn’t created to be a
It was created to help
people advance their
ideas (& themselves)
(Our collective talents just
happen to market our clients
3. Collaborate with innovative leaders &
companies with a mission for change
Create community that inspires
self-growth, driven by purpose
How We Do It
Work from Why
You live Müv’s mission
You ﬁnd inspiration in being a part of
things bigger than yourself
You care deeply about the projects you
work on and their far-reaching impact
You live a balanced and intentional life
Pursue Growth &
Fail Forward You are not afraid of failing, only of
You are comfortable being
You act in a way that’s consistent
with the person you want to be
You are constantly reinventing yourself
Create with Honest
Hands and a
You only say things that truly align
with what you think, feel and believe
You speak up for what you believe in,
even when it’s unpopular
You treat failure and criticism as a
challenge to get better
You always do the right thing
Approach Each Day
You are a dreamer, limited only
by your own imagination
You think big and bring new ideas
to the table
You don’t follow the status quo,
you do what makes sense
You are motivated to push
boundaries and use your talents to
the best of their ability
Standard Everyday You have high standards and
always get the job done
You treat everyday as a
competition: against yourself
You have fun doing hard things well
You bring your best to everything
Align Energy for
You always do what’s best for the team
You are reliable and there for
You bring out the best in those
You are aware of everyone’s strengths
and weaknesses, as well as your own
13. We Believe
When energy and purpose align, it’s a
Small daily investments lead to large
Everyday is an opportunity to grow as a
professional and a person
Excellence is a learned behavior
14. We incorporate these beliefs into our company via a recursive growth cycle
müvbook Weekly Checkins Quarterly Meetingsmüv U
The müvbook system
15. Through this system team members…
Who do I want to be?
What’s most important to me?
Do my energy investments reﬂect this?
Where do I need to grow?
What project would help me do that?
What hurdles might I face in pursing this?
Time to go for it!
What have I learned about myself?
How have I grown through this?
Where do I still need to grow?
16. This Creates Awareness as
Each Team Member:
- Overcomes it
- Starts to change the way they see themselves
- Actively confronts difﬁculty
- Begins to redeﬁne what they think is possible
18. We don’t believe in dictatorships.
We believe in collaboration.
We don’t believe in rules.
We believe in team standards.
We don’t believe in micro-management.
We believe in guided freedom.
How We Create:
19. Clearly deﬁne problems & source
Discuss how each project connects to
the greater whole
Bring our full selves to everything we do
Unite around a shared purpose
This Allows Us To…
20. 1. Determine their own priorities
2. Decide the best path to accomplishing them
3. Invest their energy accordingly
Creating a Culture of Freedom
Where Team Members Can:
22. We are impact driven & believe one idea
can change the world
We create in the best interest of our clients,
teammates & community
We are constantly asking ourselves:
How much good can we do?
We measure our impact on 3 levels:
Client, Company & Systemic
Company Level Systemic Level
How is our performance
How have we moved
the mission of each
Are we growing our skills and
capacity in impactful ways?
• Quality of work produced
• Number of people reached
• Tickets sold + revenue generated
• Successfully executed initiatives
• How is our company evolving?
• Do our clients & mission align?
• Is everyone here growing?
we a part of? • Creating growth communities
• Empowering stories/products
of today that inspire change
• Inspiring stronger female
voices in design, tech &
• And more…
How do our clients
connect to the larger
In what ways are we making
an impact on society?