1. resources to study
- Conan O’Brien: Nobody in life gets exactly what they want but if you work hard & you’re kind, amazing things will happen
Sheryl Sandberg
Adam Grant
-> Giver or Taker?
-> How to be an Original (Steps of the Creative Process)
Tim Urban
-> Cook vs. Chef
Brian Grazer
-> Curiosity Conversations
Kanye West / Charlie Hoehn
-> The Dojo: Every day I’m excited to get up & create. Privilege.
-> Work as Play.
The Third Door
Cool Quotes?
-> Lady Gaga: Life is a Performance.
Tom Brady
-> Looked average but became light-years above-average
If You’re Reading This It’s Too Late
-> Lessons from a Divorce Lawyer
Matt Hussey
Rich Dad, Poor Dad
-> Don’t Work for your money, make your money work for you
Guy Kawasaki
-> Refridgerators & Ice Rinks
The Defining Decade
-> Don’t Be Defined by Who Or What You Don’t Know
culture deck
muvideas.com

2. wasn’t created to be a
marketing company…
It was created to help
people advance their
ideas (& themselves)
forward.
(Our collective talents just
happen to market our clients
really well)

3. Collaborate with innovative leaders &
companies with a mission for change
Create community that inspires
self-growth, driven by purpose
How We Do It
1
2

4. Values
Personal Growth
Guided Freedom
Impact & Influence
4Dimensions
of our Culture
1
2
3
4

5. OUR VALUES
WHAT DO THEY MEAN?

6. PURPOSE
Work from Why
You live Müv’s mission
You find inspiration in being a part of
things bigger than yourself
You care deeply about the projects you
work on and their far-reaching impact
You live a balanced and intentional life

7. GROWTH
Pursue Growth &
Fail Forward You are not afraid of failing, only of
not trying
You are comfortable being
uncomfortable
You act in a way that’s consistent
with the person you want to be
You are constantly reinventing yourself

8. HONESTY
Create with Honest
Hands and a
Fearless Mind
You only say things that truly align
with what you think, feel and believe
You speak up for what you believe in,
even when it’s unpopular
You treat failure and criticism as a
challenge to get better
You always do the right thing

9. AMBITION
Courageously
Approach Each Day
with Drive
You are a dreamer, limited only
by your own imagination
You think big and bring new ideas
to the table
You don’t follow the status quo,
you do what makes sense
You are motivated to push
boundaries and use your talents to
the best of their ability

10. EXCELLENCE
Raise Your
Standard Everyday You have high standards and
always get the job done
You treat everyday as a
competition: against yourself
You have fun doing hard things well
You bring your best to everything
you do

11. UNITY
Align Energy for
Greater Impact
You always do what’s best for the team
You are reliable and there for
your teammates
You bring out the best in those
around you
You are aware of everyone’s strengths
and weaknesses, as well as your own

12. Values
Personal Growth
Guided Freedom
Impact & Influence
1
2
3
4
4Dimensions
of our Culture

13. We Believe
When energy and purpose align, it’s a
powerful force
Small daily investments lead to large
growth leaps
Everyday is an opportunity to grow as a
professional and a person
Excellence is a learned behavior
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14. We incorporate these beliefs into our company via a recursive growth cycle
müvbook Weekly Checkins Quarterly Meetingsmüv U
The müvbook system

15. Through this system team members…
ASSESS
REFLECT
PLAN
PURSUE
Who do I want to be?
What’s most important to me?
Do my energy investments reflect this?
Where do I need to grow?
What project would help me do that?
What hurdles might I face in pursing this?
Time to go for it!
What have I learned about myself?
How have I grown through this?
Where do I still need to grow?

16. This Creates Awareness as
Each Team Member:
- Overcomes it
- Starts to change the way they see themselves
- Actively confronts difficulty
- Begins to redefine what they think is possible

17. Values
Personal Growth
Guided Freedom
Impact & Influence
4Dimensions
of our Culture
1
2
3
4

18. We don’t believe in dictatorships.
We believe in collaboration.
We don’t believe in rules.
We believe in team standards.
We don’t believe in micro-management.
We believe in guided freedom.
How We Create:

19. Clearly define problems & source
solutions together
Discuss how each project connects to
the greater whole
Bring our full selves to everything we do
Unite around a shared purpose
This Allows Us To…
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+
+
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20. 1. Determine their own priorities
2. Decide the best path to accomplishing them
3. Invest their energy accordingly
Creating a Culture of Freedom
Where Team Members Can:

21. Values
Personal Growth
Guided Freedom
Impact & Influence
4Dimensions
of our Culture
1
2
3
4

22. We are impact driven & believe one idea
can change the world
We create in the best interest of our clients,
teammates & community
We are constantly asking ourselves:
How much good can we do?
We measure our impact on 3 levels:
Client, Company & Systemic
At Müv…
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+
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23. IMPACT
Client Level
Company Level Systemic Level
How is our performance
making impact?
How have we moved
the mission of each
client forward?
Are we growing our skills and
capacity in impactful ways?
• Quality of work produced
• Number of people reached
• Tickets sold + revenue generated
• Successfully executed initiatives
• How is our company evolving?
• Do our clients & mission align?
• Is everyone here growing?
What larger
conversations are
we a part of? • Creating growth communities
• Empowering stories/products
of today that inspire change
• Inspiring stronger female
voices in design, tech &
leadership
• And more…
How do our clients
connect to the larger
conversations of
today?
In what ways are we making
an impact on society?

24. muvideas.com