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Leslie Estevez's State of Personal Brand

My personal brand exploration and career information. Project I completed on behalf of my portfolio 1 course. Completed November 29, 2022.

1 of 15
PERSONAL BRAND EXPLORATION
Leslie Estevez
Project & Portfolio I: Week 1
November 22, 2022
What makes me unique is my background in the
health care
fi
eld. I was born and raised in
western Massachusetts and I’ve always been
caring and eager to lend a helping hand any
time it was needed. Which is a great attribute in
many careers and business due to my
eagerness to help and solve any issues or
con
fl
icts that may arise. My brand archetype is
Caregiver, which I say is extremely
fi
tting.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Market Research Analyst and
Marketing
• Search Marketing Strategist
• Web and Digital Interface Designer
BRAND ARCHETYPE - Approaching
my work with extreme care and
compassion is what differentiates me
from others in this industry. I’m extremely
motivated to provide reassurance, advice,
and extremely openheartedly to support
the welfare of others. My generosity and
sel
fl
essness is what sets me apart in this
industry and helps me establish great
relationships with others.
Marketing Research Analyst for Small Retail Business
Picture Relevant
to Your Industry
Goes Here
[Technology Industry Companies]
TARGET AUDIENCE
Sarah A. Point
Outreach Plan:
• One task I will complete to prepare for the initial contact with
Ariana is to enhance my knowledge of the company she works
for and what quali
fi
cations I would need in order to obtain an
employment opportunity.
• One method of communication I will be using to make my
initial contact is following and interacting through LinkedIn.
• The way I would follow up with this person is simply reaching
out with questions about their company and the timeframe it
would be before I graduate Full Sail.
Senior Technical Recruiter at
AeroVironment
Mona Yu
Outreach Plan:
• One task I will complete in order to prepare for the initial
contact is to enhance my knowledge of digital-
fi
rst design and
the technology her company utilizes.
• One method of communication I will be using to establish my
initial contact is to follow his company and interact as much as
possible.
• The way I would follow up with this person is through email or
messaging through LinkedIn and the timeframe would be
before I obtain my BA degree at Full Sail.
Technical Recruiter
Outreach Plan:
• One task I will complete in order to prepare for the initial contact is to
become pro
fi
cient in computer programs such as Illustrator, InDesign, and
Photoshop.
• One method of communication I will use to make my initial contact with this
person would be LinkedIn and following every post in order to gather more
information about her organization.
• The way I would follow up with this person is through email or direct
messaging on LinkedIn. The timeframe I would like to communicate would
be around the time I graduate from Full Sail.
Co-Founder of underdog.io
Joshua Goldstein
GOALS
Short Term: (Immediately After Graduation, 2024)
• Speci
fi
c goal you want to achieve in short term.
‣ Establish a more relevant brand awareness online by
creating a webpage portfolio and building a
professional social media presence. Also, by
increasing my LinkedIn connections through sharing
my achievements and accomplishments.
Mid Term: (2027)
• Speci
fi
c goal you want to achieve in mid term.
‣ Obtain a job in a company where I can showcase my
knowledge of web design, marketing, and help
increase engagement with content and services.
Long Term: (2032)
• Speci
fi
c goal you want to achieve in long term.
‣ Start and launch my own company by implementing
everything I learned at Full Sail and in the companies I
have worked for. Also, by teaching and spreading my
knowledge to others in order to enhance their
businesses further within my community and
networks.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Digital
fi
rst design knowledge and skills.
SOFT
HARD
Novice / Adept / Expert
Search engine optimization strategy skills. Novice / Adept / Expert
Aware of trends and constantly thinking of
new ideas.
Novice / Adept / Expert
Passion for engaging in social communities. Novice / Adept / Expert
Knowledge of computer programs such as
Adobe illustrator, InDesign, and Photoshop.
SOFT
HARD
Novice / Adept / Expert
Data analysis and social media skills. Novice / Adept / Expert
Communication skills and time management
skills.
Novice / Adept / Expert
Basic design skills and content creation. Novice / Adept / Expert
I help businesses, clients, and peers achieve
their goals through their websites by
enhancing their audiences’ overall
experience and innovating their webpage
design.
PROMISE
CREDENTIALS
Work Experience:
• Community action peer support leader
• Ran, organized, and hosted a Martin
Luther King Day event within a local no-
pro
fi
t organization.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Extremely active in the community by
volunteering services for local non-pro
fi
t
organizations.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Jennifer Jabon
Industry Experience:
• Over 12 years in experience.
Education:
• BA degree in marketing
• Certi
fi
cate for internet programming
Leadership Experience:
• Not much volunteer or leadership experience.
Skills and Pro
fi
ciencies:
• Marketing
• Sales
• Management
Leslie Estevez
Overall Online Presence:
• Jennifer Joban doesn’t have many connections online.
Also, there aren’t any professional headshots, banners,
or articles on the internet published about her.
Currently, there are no social media platforms attached
to her name on the web. Her LinkedIn Url isn’t
extremely customized and only contains minimal
information.
• Grade: Average, 60
Industry Experience:
• No experience.
Education:
• Working towards obtain a Bachelors degree in digital
marketing.
• Associates degree in foundations of health.
Leadership Experience:
• Volunteered at local non-pro
fi
t organizations such as
the food bank.
Skills and Pro
fi
ciencies:
• Time Management
• Organization Skills
• Communication Skills
Overall Online Presence:
• Leslie currently doesn’t have many connections within
the industry she is trying to pursue. She currently
doesn’t have any headshots, banners, or articles on
the web. Her LinkedIn URL isn’t customized and
doesn’t contain much information.
• Grade: Poor, 30
COMPETITION
Kory Marchisotto
Noteworthy Experience:
• Volunteers to be a mentor.
Leslie Estevez
Industry Experience:
• More than 15 years of experience.
Education:
• Bachelor Degree in Business Administration.
• Masters in Marketing and Management.
Skills and Pro
fi
ciencies:
• Marketing
• Brand Management
• Marketing Strategy
Overall Online Presence:
• Kory Marchisotta has tons of networks and
connections. Although she isn’t extremely active on
social media platforms. There are tons of professional
headshots and banners on the web. Also, numerous
published articles. Their LinkedIn URL is extremely
customized and contains a bunch of information about
her achievements, experience, and successes.
• Grade: Superior, 90
Industry Experience:
• No experience.
Education:
• Working towards obtain a Bachelors degree in digital
marketing.
• Associates degree in foundations of health.
Leadership Experience:
• Volunteered at local non-pro
fi
t organizations such as
the food bank.
Skills and Pro
fi
ciencies:
• Time Management
• Organization Skills
• Communication Skills
Overall Online Presence:
• Leslie currently doesn’t have many connections within
the industry she is trying to pursue. She currently
doesn’t have any headshots, banners, or articles on
the web. Her LinkedIn URL isn’t customized and
doesn’t contain much information.
• Grade: Poor, 30
BRAND POSITION
I am credentialed in the health industry while also pursuing a
Digital Marketing degree, experienced with working with my
community as a support leader for local non-pro
fi
ts, and
pro
fi
cient in digital design, Adobe Illustrator, InDesign,
Photoshop, data analysis and the use of social media for
promotion. I want to use all of my skills and knowledge to
support companies that need website analysis and design in
order to enhance and establish a stronger connection with their
audience in order to increase traf
fi
c and sales.
NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ 1937 | Chicago
• American Association of Advertising
‣ 1917 | New York
• Data and Marketing Association Head Quarters
‣ 1992 | New York
Digital Marketing
• Primary Content: The type of content I will create and publish online is
in reference to small business and the rise of e-commerce transactions.
My goal is to help give a small business a
fi
ghting chance against its
major competitors to innovate and reach a wider audience through digital
technology.
• Primary Tools: The social media tools I will be utilizing are live
seminars on platforms such as Facebook, TikTok, and Instagram.
Also, publishing blogs and sharing educational content is based on
the vast growth of digital technology and the impact it has on small
businesses.
• Website: My digital portfolio site would be utilized to provide a more
in depth explanation of my goals. Also, share testimonials from past
coworkers, peers, and managers. My background within businesses
and past organizations. It will be a site where I can share personal
experiences and stories about myself.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I would like to establish is a Digital
Research Analyst who is well established in a retail company.
They should obtain experience marketing retail companies and
obtain knowledge of what is currently trending within these
industries. Before graduating from Full Sail 2024.
Formal Education
• Obtain a BA degree in Digital Marketing- November/2024
Technical Skills
• Enhance and develop digital
fi
rst design knowledge and skills,
September/2024
• Enhance and develop my knowledge of computer programs
such as Illustrator, InDesign, and Photoshop., October/2024
• Improve and enhance my online presence by posting and
referring to my online portfolio on and within social media
pages., December/2023
Soft Skills
• Data analysis and analytics, 12/2023
• Comfort with Technology and Programs, 12/2023
• Ability to adapt, multitask, and social skills, 12/2024
Leslie Estevez
You know how most companies’ websites
struggle to reach their targeted audience and
achieve their goals? Well, what I do is perform data
analysis in order to design and develop the user interface and user
experience in order to produce a successful modern webpage. In fact, I
recently helped a non-pro
fi
t organization develop their webpage through
suggesting a content management system in order to increase their
audience.
“
REFERENCES
13-1161.00 - market research analysts and marketing specialists. O*NET
OnLine. (n.d.)., https://www.onetonline.org/link/summary/13-1161.00
13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.)., https://
www.onetonline.org/link/summary/13-1161.01
15-1255.00 - web and Digital Interface Designers. O*NET OnLine. (n.d.).,
https://www.onetonline.org/link/summary/15-1255.00
Association, T. D. M. (n.d.). Digital Marketing Association., https://
www.dmaglobal.com/
American Marketing Association. (n.d.)., https://www.ama.org/
4A's. (2022, December 8). Home Page. 4A’s., https://www.aaaa.org/
Kory Marchisotto - Chief Marketing Of
fi
cer, e.l.f. Beauty ... - Linked-in. (n.d.).,
https://www.linkedin.com/in/kory-marchisotto-0b8aa87
Jennifer Jambon - Senior Digital Marketing Strategist - linkedin. (n.d.)., https://
www.linkedin.com/in/jennifer-jambon
Mona Yu - technical recruiter - motion recruitment | linkedin. (n.d.)., https://
www.linkedin.com/in/monayu
Joshua Goldstein - co-founder - underdog.io | linkedin. (n.d.)., https://
www.linkedin.com/in/joshuagoldstein1
Sarah Flint, inc. | linkedin. (n.d.)., https://www.linkedin.com/company/sarah-
fl
int-inc-
Work from anywhere: Do you have what it takes? News about Microsoft
Teams, Slack, Webex & Zoom. (2022, July 11)., https://dispatch.m.io/
wp-content/uploads/2019/10/Work-From-Anywhere-641x425.png
Remove s3-us-west-2.amazonaws.com virus (how to remove S3-us ... -
greatis. (n.d.)., https://i2.wp.com/s3-us-west-2.amazonaws.com/
content.edupristine.com/images/blogs/6-Aspects-of-Digital-Marketing-
you-should-Know.jpg?resize=1280%2C720&ssl=1
Https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTLs99CQgVv9nJ-
kVF74hR7Rhg3vyzln5lmxA&usqp=CAU in 2022: Neon Wallpaper,
Butter
fl
y Wallpaper iPhone, Blue Neon Lights. Pinterest. (2022, January
1)., https://encrypted-tbn0.gstatic.com/images?
q=tbn:ANd9GcQ2OepKj_5jHY_o3_H0QzElmFwPXuSc9Dk82A&usqp=
CAU
Peacock, K. (n.d.). Education News, research, policy, CPD and Networking.
EdCentral., https://edcentral.uk/images/easyblog_articles/84/teaching-
knowledge.jpg

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Leslie Estevez's State of Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Leslie Estevez Project & Portfolio I: Week 1 November 22, 2022
  • 2. What makes me unique is my background in the health care fi eld. I was born and raised in western Massachusetts and I’ve always been caring and eager to lend a helping hand any time it was needed. Which is a great attribute in many careers and business due to my eagerness to help and solve any issues or con fl icts that may arise. My brand archetype is Caregiver, which I say is extremely fi tting. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Market Research Analyst and Marketing • Search Marketing Strategist • Web and Digital Interface Designer BRAND ARCHETYPE - Approaching my work with extreme care and compassion is what differentiates me from others in this industry. I’m extremely motivated to provide reassurance, advice, and extremely openheartedly to support the welfare of others. My generosity and sel fl essness is what sets me apart in this industry and helps me establish great relationships with others. Marketing Research Analyst for Small Retail Business Picture Relevant to Your Industry Goes Here
  • 4. [Technology Industry Companies] TARGET AUDIENCE Sarah A. Point Outreach Plan: • One task I will complete to prepare for the initial contact with Ariana is to enhance my knowledge of the company she works for and what quali fi cations I would need in order to obtain an employment opportunity. • One method of communication I will be using to make my initial contact is following and interacting through LinkedIn. • The way I would follow up with this person is simply reaching out with questions about their company and the timeframe it would be before I graduate Full Sail. Senior Technical Recruiter at AeroVironment Mona Yu Outreach Plan: • One task I will complete in order to prepare for the initial contact is to enhance my knowledge of digital- fi rst design and the technology her company utilizes. • One method of communication I will be using to establish my initial contact is to follow his company and interact as much as possible. • The way I would follow up with this person is through email or messaging through LinkedIn and the timeframe would be before I obtain my BA degree at Full Sail. Technical Recruiter Outreach Plan: • One task I will complete in order to prepare for the initial contact is to become pro fi cient in computer programs such as Illustrator, InDesign, and Photoshop. • One method of communication I will use to make my initial contact with this person would be LinkedIn and following every post in order to gather more information about her organization. • The way I would follow up with this person is through email or direct messaging on LinkedIn. The timeframe I would like to communicate would be around the time I graduate from Full Sail. Co-Founder of underdog.io Joshua Goldstein
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Speci fi c goal you want to achieve in short term. ‣ Establish a more relevant brand awareness online by creating a webpage portfolio and building a professional social media presence. Also, by increasing my LinkedIn connections through sharing my achievements and accomplishments. Mid Term: (2027) • Speci fi c goal you want to achieve in mid term. ‣ Obtain a job in a company where I can showcase my knowledge of web design, marketing, and help increase engagement with content and services. Long Term: (2032) • Speci fi c goal you want to achieve in long term. ‣ Start and launch my own company by implementing everything I learned at Full Sail and in the companies I have worked for. Also, by teaching and spreading my knowledge to others in order to enhance their businesses further within my community and networks.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Digital fi rst design knowledge and skills. SOFT HARD Novice / Adept / Expert Search engine optimization strategy skills. Novice / Adept / Expert Aware of trends and constantly thinking of new ideas. Novice / Adept / Expert Passion for engaging in social communities. Novice / Adept / Expert Knowledge of computer programs such as Adobe illustrator, InDesign, and Photoshop. SOFT HARD Novice / Adept / Expert Data analysis and social media skills. Novice / Adept / Expert Communication skills and time management skills. Novice / Adept / Expert Basic design skills and content creation. Novice / Adept / Expert
  • 7. I help businesses, clients, and peers achieve their goals through their websites by enhancing their audiences’ overall experience and innovating their webpage design. PROMISE
  • 8. CREDENTIALS Work Experience: • Community action peer support leader • Ran, organized, and hosted a Martin Luther King Day event within a local no- pro fi t organization. Education: • Digital Marketing, B.S., Full Sail University (Exp. 2024) Volunteer Work: • Extremely active in the community by volunteering services for local non-pro fi t organizations. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Jennifer Jabon Industry Experience: • Over 12 years in experience. Education: • BA degree in marketing • Certi fi cate for internet programming Leadership Experience: • Not much volunteer or leadership experience. Skills and Pro fi ciencies: • Marketing • Sales • Management Leslie Estevez Overall Online Presence: • Jennifer Joban doesn’t have many connections online. Also, there aren’t any professional headshots, banners, or articles on the internet published about her. Currently, there are no social media platforms attached to her name on the web. Her LinkedIn Url isn’t extremely customized and only contains minimal information. • Grade: Average, 60 Industry Experience: • No experience. Education: • Working towards obtain a Bachelors degree in digital marketing. • Associates degree in foundations of health. Leadership Experience: • Volunteered at local non-pro fi t organizations such as the food bank. Skills and Pro fi ciencies: • Time Management • Organization Skills • Communication Skills Overall Online Presence: • Leslie currently doesn’t have many connections within the industry she is trying to pursue. She currently doesn’t have any headshots, banners, or articles on the web. Her LinkedIn URL isn’t customized and doesn’t contain much information. • Grade: Poor, 30
  • 10. COMPETITION Kory Marchisotto Noteworthy Experience: • Volunteers to be a mentor. Leslie Estevez Industry Experience: • More than 15 years of experience. Education: • Bachelor Degree in Business Administration. • Masters in Marketing and Management. Skills and Pro fi ciencies: • Marketing • Brand Management • Marketing Strategy Overall Online Presence: • Kory Marchisotta has tons of networks and connections. Although she isn’t extremely active on social media platforms. There are tons of professional headshots and banners on the web. Also, numerous published articles. Their LinkedIn URL is extremely customized and contains a bunch of information about her achievements, experience, and successes. • Grade: Superior, 90 Industry Experience: • No experience. Education: • Working towards obtain a Bachelors degree in digital marketing. • Associates degree in foundations of health. Leadership Experience: • Volunteered at local non-pro fi t organizations such as the food bank. Skills and Pro fi ciencies: • Time Management • Organization Skills • Communication Skills Overall Online Presence: • Leslie currently doesn’t have many connections within the industry she is trying to pursue. She currently doesn’t have any headshots, banners, or articles on the web. Her LinkedIn URL isn’t customized and doesn’t contain much information. • Grade: Poor, 30
  • 11. BRAND POSITION I am credentialed in the health industry while also pursuing a Digital Marketing degree, experienced with working with my community as a support leader for local non-pro fi ts, and pro fi cient in digital design, Adobe Illustrator, InDesign, Photoshop, data analysis and the use of social media for promotion. I want to use all of my skills and knowledge to support companies that need website analysis and design in order to enhance and establish a stronger connection with their audience in order to increase traf fi c and sales.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • American Marketing Association ‣ 1937 | Chicago • American Association of Advertising ‣ 1917 | New York • Data and Marketing Association Head Quarters ‣ 1992 | New York Digital Marketing • Primary Content: The type of content I will create and publish online is in reference to small business and the rise of e-commerce transactions. My goal is to help give a small business a fi ghting chance against its major competitors to innovate and reach a wider audience through digital technology. • Primary Tools: The social media tools I will be utilizing are live seminars on platforms such as Facebook, TikTok, and Instagram. Also, publishing blogs and sharing educational content is based on the vast growth of digital technology and the impact it has on small businesses. • Website: My digital portfolio site would be utilized to provide a more in depth explanation of my goals. Also, share testimonials from past coworkers, peers, and managers. My background within businesses and past organizations. It will be a site where I can share personal experiences and stories about myself. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • The type of mentor I would like to establish is a Digital Research Analyst who is well established in a retail company. They should obtain experience marketing retail companies and obtain knowledge of what is currently trending within these industries. Before graduating from Full Sail 2024. Formal Education • Obtain a BA degree in Digital Marketing- November/2024 Technical Skills • Enhance and develop digital fi rst design knowledge and skills, September/2024 • Enhance and develop my knowledge of computer programs such as Illustrator, InDesign, and Photoshop., October/2024 • Improve and enhance my online presence by posting and referring to my online portfolio on and within social media pages., December/2023 Soft Skills • Data analysis and analytics, 12/2023 • Comfort with Technology and Programs, 12/2023 • Ability to adapt, multitask, and social skills, 12/2024
  • 14. Leslie Estevez You know how most companies’ websites struggle to reach their targeted audience and achieve their goals? Well, what I do is perform data analysis in order to design and develop the user interface and user experience in order to produce a successful modern webpage. In fact, I recently helped a non-pro fi t organization develop their webpage through suggesting a content management system in order to increase their audience. “
  • 15. REFERENCES 13-1161.00 - market research analysts and marketing specialists. O*NET OnLine. (n.d.)., https://www.onetonline.org/link/summary/13-1161.00 13-1161.01 - search marketing strategists. O*NET OnLine. (n.d.)., https:// www.onetonline.org/link/summary/13-1161.01 15-1255.00 - web and Digital Interface Designers. O*NET OnLine. (n.d.)., https://www.onetonline.org/link/summary/15-1255.00 Association, T. D. M. (n.d.). Digital Marketing Association., https:// www.dmaglobal.com/ American Marketing Association. (n.d.)., https://www.ama.org/ 4A's. (2022, December 8). Home Page. 4A’s., https://www.aaaa.org/ Kory Marchisotto - Chief Marketing Of fi cer, e.l.f. Beauty ... - Linked-in. (n.d.)., https://www.linkedin.com/in/kory-marchisotto-0b8aa87 Jennifer Jambon - Senior Digital Marketing Strategist - linkedin. (n.d.)., https:// www.linkedin.com/in/jennifer-jambon Mona Yu - technical recruiter - motion recruitment | linkedin. (n.d.)., https:// www.linkedin.com/in/monayu Joshua Goldstein - co-founder - underdog.io | linkedin. (n.d.)., https:// www.linkedin.com/in/joshuagoldstein1 Sarah Flint, inc. | linkedin. (n.d.)., https://www.linkedin.com/company/sarah- fl int-inc- Work from anywhere: Do you have what it takes? News about Microsoft Teams, Slack, Webex & Zoom. (2022, July 11)., https://dispatch.m.io/ wp-content/uploads/2019/10/Work-From-Anywhere-641x425.png Remove s3-us-west-2.amazonaws.com virus (how to remove S3-us ... - greatis. (n.d.)., https://i2.wp.com/s3-us-west-2.amazonaws.com/ content.edupristine.com/images/blogs/6-Aspects-of-Digital-Marketing- you-should-Know.jpg?resize=1280%2C720&ssl=1 Https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTLs99CQgVv9nJ- kVF74hR7Rhg3vyzln5lmxA&usqp=CAU in 2022: Neon Wallpaper, Butter fl y Wallpaper iPhone, Blue Neon Lights. Pinterest. (2022, January 1)., https://encrypted-tbn0.gstatic.com/images? q=tbn:ANd9GcQ2OepKj_5jHY_o3_H0QzElmFwPXuSc9Dk82A&usqp= CAU Peacock, K. (n.d.). Education News, research, policy, CPD and Networking. EdCentral., https://edcentral.uk/images/easyblog_articles/84/teaching- knowledge.jpg