CHS 10 - Branding

1. BRANDING
By: Leonel V. Rivas

2. BRANDING
is a marketing practice of creating a name, a symbol or design
that identifies and differentiates product or services from the rest.
It is also a promise to your customers. It tells them what they
can expect from your product or service and it differentiates your
offerings from other competitors. Your brand is derived from who
you are, who you want to be and what people perceive you to be.

3. A GOOD PRODUCT BRAND CAN:
(CHARACTERISTICS OF A GOOD BRAND)
deliver message clearly,
confirm credibility,
connect to target prospect,
 motivate buyers, and
concretize user loyalty.

4. SIMPLE TIPS TO PUBLICIZE YOUR BRAND
I. Develop a tagline. Write a statement that is meaningful,
impressive, and easy to remember to capture the essence of your
brand.
Example of Taglines:
“Obey your thirst…”
“We find ways…”

5. SIMPLE TIPS TO PUBLICIZE YOUR BRAND
II. Design a logo. Create a logo symbolic of your business and
consistent with your tagline and displace it strategically.

6. SIMPLE TIPS TO PUBLICIZE YOUR BRAND
III. Write a brand message. Select a key message to
communicate about your brand.

7. SIMPLE TIPS TO PUBLICIZE YOUR BRAND
IV. Sustain a brand quality. Deliver a promise of
quality through your brand.

8. SIMPLE TIPS TO PUBLICIZE YOUR BRAND
V. Practice consistency. Be reliable and consistent to what
your brand means in your business.

9. TASK 2
• Logo Message:

10. QUIZ
Instruction: On a ½ sheet of paper answer the following questions:
1. What are the five characteristics of a good brand?
2. Give at least 5 examples of famous product brands
available in our locality/Country.
3. What are the five tips in publicizing a product/brand?