2. BRANDING
is a marketing practice of creating a name, a symbol or design
that identifies and differentiates product or services from the
rest.
is the term for the overall image and perception of a company
or product
It is also a promise to your customers. It tells them what
they can expect from your product or service and it differentiates
your offerings from other competitors. Your brand is derived from
who you are, who you want to be and what people perceive you
to be.
3. A GOOD PRODUCT BRAND CAN:
(CHARACTERISTICS OF A GOOD BRAND)
deliver message clearly,
confirm credibility,
connect to target prospect,
motivate buyers, and
concretize user loyalty.
4. SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
I. Develop a tagline. Write a statement that is meaningful,
impressive, and easy to remember to capture the essence of your
brand.
Example of Taglines:
“Obey your thirst…”
“We find ways…”
5. SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
II. Design a logo. Create a logo symbolic of your business and
consistent with your tagline and displace it strategically.
6. SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
III. Write a brand message. Select a key message to
communicate about your brand.
7. SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
IV. Sustain a brand quality. Deliver a promise of
quality through your brand.
8. SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
V. Practice consistency. Be reliable and consistent to
what your brand means in your business.
