1. EDUCATION
Quinnipiac University, M.S., Public Relations, anticipated September 2017 Hamden, CT
Smith College, B.A., English Language and Literature, 1999 Northampton, MA
University of Buenos Aires, July 1998-January 1999 Buenos Aires, Argentina
PUBLIC RELATIONS EXPERIENCE
Communications Officer for Social Media December 2015¾present
Yale Office of Public Affairs & Communications New Haven, CT
• Content manager for Yale’s main accounts on Facebook (1.2m followers) and Twitter (280k).
• Coordinate with colleagues across campus to gather content and drive traffic to YaleNews.
• Seek out and create compelling images, write teaser text to maximize engagement with content.
• Assign team of undergraduate photography interns to cultivate images for social media use.
Alumni Services & Development Officer August 2014¾November 2015
Yale School of Forestry & Environmental Studies New Haven, CT
Annual Fund: Engaged alumni and students to promote giving. Met goals for participation rate and dollars.
Communications: Composed Dean’s correspondence to donors. Selected images and content for printed
mailings, including color brochures and solicitation letters. Created “Why I Give” alumni donor statements.
Communications Coordinator August 2013¾August 2014
Yale Sustainable Food Program New Haven, CT
Social Media: Increase in followers in 9 months: Twitter 93%, Facebook 30%, Instagram 100%.
• Supervised team of six interns for photography, interviews, graphic design, social media.
Publications: 10th anniversary bound retrospective delivered on expedited schedule.
• Created content list. Collaborated with guest writers. Selected images. Oversaw graphic designer.
Visual Identity: Led development of anniversary logo and color palette while maintaining recognized logo.
Events: 10th anniversary strategy sessions and celebrations with Yale leadership, alumni, donors, prospects.
Public Relations Manager May 2012¾June 2013
Beinecke Rare Book and Manuscript Library New Haven, CT
Social Media: Gathered content from curators. Broadened reach through collaboration with OPAC.
• Increase in followers in 12 months: Facebook 100%, Twitter 90%. Klout score: 63.
Media Relations: Developed yearlong media strategy for 50th anniversary. Successfully targeted messages
about diversity of expertise, mission of accessibility.
• Media coverage highlights: Wall Street Journal (A1), Boston Globe Sunday Magazine (Travel),
The Arts Paper (cover), WQUN Radio, Slate Magazine, New Haven Register, Yale Daily News.
Web: Launched new website. Advanced site functionality for promotion of special events, curator
blogs, exhibitions, first online news section, first e-newsletter, through innovative use of Drupal.
Visual Identity: Achieved agreement working with several designers and across platforms.
• Instituted bold and consistent treatment of name, 50th logo, color palette, style, imagery.
Associate Director of Public Affairs August 2008¾April 2012
Yale University School of Nursing New Haven, CT
Magazine: Associate Editor of Yale Nursing Matters magazine, circulation 6,000.
• Wrote feature stories; edited news, ads, columns, and alumni-related content.
• Oversaw graphic designer and production schedule. Conceptualized and directed photo shoots.
Web: Wrote features and created images for YSNews e-newsletter, circulation 5,000, and nursing.yale.edu.
• Site redesign: collaborated with Yale Drupal experts on design, taxonomy, and content revisions.
Communications Associate & Web Editor July 2002¾July 2008
TERC Cambridge, MA
Promoted from Communications Assistant in October 2005.
Magazine: Editor of Hands On! magazine: circulation 25,000 math and science educators and policymakers.
• Identified, wrote, and edited articles based on interviews with senior researchers.
• Coordinated production of print collateral with graphic designer, printer, and mailing house.
Web: Managed accelerated timeline for redesign of terc.edu. Met with senior leadership to formulate goals.
Events: 40th anniversary symposium cohosted by Museum of Science Boston. Keynote Neil deGrasse Tyson.
ZOE KELLER
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