How to grow your business with Google+
•Download as PPTX, PDF•
1 like•316 views
How to grow your business with Google+. An introduction to the social platform Google+ and how to use communities, engagement, and reviews to benefit your business. Presentation for YachtWorld U.S. customers in January 2015.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (10)
Similar to How to grow your business with Google+
Similar to How to grow your business with Google+ (20)
Recently uploaded
Recently uploaded (20)
How to grow your business with Google+
- 1. How to grow your business with Google+ Lauren de Vlaming, Dominion Marine Media
- 2. Hello. HELLO. Lauren de Vlaming Dominion Marine Media • Manage a global team that runs 24 social media properties for four marine brands • Proven success driving traffic to websites • Alabama alumna
- 3. Over time, Google will care more about identity and social reputation. — Matt Cutts, Head of webspam, Google “ “
- 4. Google indexes Google+ posts very quickly.
- 5. 1. Customize your business page.
- 6. Use an appropriate icon photo.
- 7. Use an appropriate cover photo.
- 9. Request a custom URL. plus.google.com/+yachtworld
- 10. 2. Invite people to connect.
- 12. 3. Posting
- 14. 4. Tagging
- 15. Use hashtags.
- 16. 5. Consistency
- 17. “ “ — Bruce Lee Long-term consistency trumps short-term intensity.
- 18. Post regularly. (Just like with exercise, you must be consistent!)
- 19. 6. Get to know your audience
- 21. 7. Establish yourself as an authority.
- 26. Follow people.
- 27. Share.
- 28. 9. Get reviews
- 29. Consider: Google is more likely to prioritize a business that has had four reviews in the last month than a business that has had four reviews in the last year.
- 30. Ask for reviews. Ask for reviews — and keep asking! Create a process. Make it easy for your customers. When to ask Email signatures During the contract-signing process Follow-up calls or emails
- 32. 10. Add your G+ page everywhere.
- 33. Promote your G+ page.
- 34. Here’s how we can help Dominion Marine Media’s social media management service, Social Solutions: Makes social management faster and easier Simplifies targeted Facebook advertising Provides content for you to post each day Allows you to focus on other priorities
Editor's Notes
- SEO has always had a lot to do with the relevancy and authority search engines assign to your website. But recently, things have changed a bit. More and more, search engines have started to incorporate social context (or social signals) into their search results. Google+ has more than 250 million users.
- Appropriate icon photo.Appropriate cover photo.Update “Story” section. Include relevant keywords.
- It should be legible at small sizes. Ideally, you’ll fit in the name of your business, but it’s not always possible. See how small this gets when you’re posting? It’s even smaller than it is on your profile page. If your business name is completely illegible at a small size, you can go with your icon or logo. Which brings me to my next point… Appropriate cover photo. Update “Story” section. Include relevant keywords.
- Your cover photo needs to be a high-resolution photo, and it needs to be of a yacht on the water. Don’t put a picture of your business front, your family, or anything else here. Your followers need to see your inventory in action. Update “Story” section. Include relevant keywords.
- Update “Story” section. Include relevant keywords. Linking opportunities.
- Click the About tab, and under "Get your custom URL", click Get URL.
- Invite Your Friends and Other Contacts to Like Your Business Page Use your real world contacts to build up your numbers initially. Google allows you to invite contacts to follow your page Don’t forget to invite your friends, colleagues, customers, and any other contacts to like or follow your business page. It’s good to have some followers (especially for small businesses) because, just like money begets money, page likes or followers beget more page likes or followers. So when someone follows you, follow them back!
- Personalize posts. If the business has sponsored a local softball team or participates in community service, highlight these community commitments through page posts, photos and videos. Personal is powerful, and people care about their communities.
- Mention Other Users In Your Posts. By mentioning other users, Google+ automatically will send them a notification. Like Twitter, you can address specific users in your posts by using a plus sign (+) and choosing the contacts from the drop down menu. Mentioning other users in your posts is a good way to involve other people in the discussions, especially the influencers.
- Use Hashtags to Link Your Posts to a Certain Topic. Hashtags help your content get seen by many users. Hashtags are used to tag posts or updates related to a certain topic, news, or event at social networks like Facebook, Twitter, or Google Plus. And now they are searchable at Google, so you need to make the most of hashtags. You can go through the trending topics and incorporate some of those hashtags in your posts for some quick exposure.
- It will take some time before your social media activity starts to gain traction, but many small businesses abandon their social profiles, simply because they don’t see any tangible return on investment.
- Post Updates and Content Regularly to Stay In the Streams of Your Followers By posting regularly, you will stay at the tops of your users’ minds. It goes without saying that it’s important to update your Google Plus page on a regular basisBy updating your content and profile regularly, you will be staying fresh in the minds of your users; and when they get around to needing your services, you will be “top of mind.”
- When considering your content for the Google+ platform, remember that although there may be some overlap with other social media, this is a new and different platform and potentially an entirely new and different audience. Get to know them by asking questions, polling, sharing content and interacting. Do not presume that what works for your business on more established social channels such as Twitter and Facebook will have a cookie-cutter fit with your Google+ audience. Tailor your message and content to their needs.
- When considering your content for the Google+ platform, remember that although there may be some overlap with other social media, this is a new and different platform and potentially an entirely new and different audience. Get to know them by asking questions, polling, sharing content and interacting. Do not presume that what works for your business on more established social channels such as Twitter and Facebook will have a cookie-cutter fit with your Google+ audience. Tailor your message and content to their needs.
- Tips. Weather reports.
- This is probably one of the most powerful things you can do on Google+ to increase your social following and your reach, but I see so few businesses do it. Get active in relevant communities and interact with others in your field. Google Plus communities are similar to online forums, message boards, or Facebook groups, where people with similar interests can come together and share information, ask questions, or initiate discussions. You can search and join relevant communities (while using your business or personal profile) to interact with your target audience. And if there’s no community which suits you perfectly, you can create one.
- Speaking of establishing yourself as an authority, one way to do that is by creating or contributing to communities. You might also find communities based around interest. You might also find communities you can benefit from. … Or maybe even create your own.
- Start conversations with people there. Follow people there. Share knowledge with people there.
- Start conversations with people there. Follow people there. Share knowledge with people there.
- Start conversations with people there. Follow people there. Share knowledge with people there.
- "If a business has received five reviews in the last month, Google is likely to prioritize it over a business which has received five reviews in the last year." Turns out, Google loves them too and uses review frequency as an indicator of relevance.
- So you’re in. You see how important it is to start building your online rep, but the reviews aren’t pouring in. How do you get these great reviews? The best time to ask for positive feedback is after you’ve made a sale. Maybe you include a link in your follow-up email after a sale, once someone has a positive impression of you, asking them to leave a review. Once you’ve got a few great reviews up, one oddball comment won’t sting as much. (Note that I am NOT instructing you to ask people to post fake reviews. Only ask people you’ve actually done business with.) This is also a great opportunity for you to allow people to vent about any negative experiences they might have had. “If you haven’t had a 5-star experience, please contact me immediately.” This is a show of good will that customers respond well to, and it helps you to cut people off at the pass if they have something bad to say. If you’re just starting out, you can also send a one-time email to current/past customers asking them to put a review up for you, just to build your arsenal.
- Your Email Signature. Make sure your Google Plus profile is in your branding. Promote your Google Plus page in your email signature, business cards, or any other advertising or promotional material you are using.