20 Tips to Amplify
Your Brand on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
In the world of small business,
the line between personal and
company branding is thin

©2013 LinkedIn Corporation. All Ri...
Your company’s brand
is your brand

©2013 LinkedIn Corporation. All Rights Reserved.
You’re leveraging your
LinkedIn network
Past
Colleagues

Friends

Alumni
Business
Contacts
Family
Company Website
LinkedIn
Facebook

And managing a plethora
of online properties
Company Blog
Google+

Twitter
With so much in play,
what’s the formula
for success?

©2013 LinkedIn Corporation. All Rights Reserved.
It starts with your
personal brand
Build your profile

©2013 LinkedIn Corporation. All Rights Reserved.
Put a face to the name
Your profile is one click away from your company page. Put your
best foot forward with an attention...
Put Your Brand Front and Center
Make yourself more easily found on LinkedIn search with a crisp,
punchy headline describin...
Tell Your
Brand Story
Showcase your company and
career, highlighting personal
and company accomplishments
or merits in the...
Let Your Network
Speak for You
Build your reputation with
Endorsements and
Recommendations from
colleagues, employers,
and...
Next up: your company brand
Establish a Company Page

©2013 LinkedIn Corporation. All Rights Reserved.
Create your Company Page
Create an information hub for visitors to learn about your
company by adding a logo, banner image...
Showcase Your
Products &
Services
Present your lines of
business and give members
a compelling reason to
follow you. Compa...
Connect your Colleagues
Increase your Company Page’s visibility on LinkedIn by encouraging
fellow employees to add their c...
Now you have a foundation
Time to build a following

©2013 LinkedIn Corporation. All Rights Reserved.
First, leverage
your existing outlets
Tap into brand networks

©2013 LinkedIn Corporation. All Rights Reserved.
Connect your
Online Properties
Give your brand more
opportunities to be found by the
right people – link your Company
Page...
Connect your
Online Properties
Give your brand more
opportunities to be found by the
right people – link your Company
Page...
Find and Join
LinkedIn Groups
“Do a search and find the groups
that are talking about the things
that matter to your organ...
Contribute in
LinkedIn Groups
Engage with active members in
target Groups to gain thought
leadership and build a
reputatio...
“

Be seen as somebody who’s a member and
who cares and provides good advice – the
benefits will accrue.

–Gary Schirr, So...
You’ve got followers
Now engage them

©2013 LinkedIn Corporation. All Rights Reserved.
“

The primary benefit of us being on LinkedIn
is to show thought leadership and to provide
value to people in the space.
...
Demonstrate Value to Followers
Build engagement and brand trust with a stream of rich, insightful
content. Try the 80/20 r...
Frequency
Matters
On average, companies that
post 20 times per month reach
at least 60% of their unique
audience. Follow a...
Leverage
Existing Content
Streams

Company
Blog

Twitter

Google+

Use successful posts on other
social properties to crea...
What Makes Good Content?


Including a link can drive
twice the engagement
than posts without links

©2013 LinkedIn Corpo...
Now that you’re posting a
stream of quality content,
promote through the network

©2013 LinkedIn Corporation. All Rights R...
Leverage your Colleagues
Prompt coworkers to share updates through their personal
networks, and drive increased exposure a...
Sponsor Your Updates
Reach beyond your followers and broadcast posts to all (or a
target audience) of LinkedIn members. Sp...
Finally, don’t stop iterating
Measure and refine

©2013 LinkedIn Corporation. All Rights Reserved.
Monitor, Analyze,
and Refine
Use the Company Page
Analytics tab to maintain a
pulse on your page
performance – pay attenti...
You’ve got the formula down

©2013 LinkedIn Corporation. All Rights Reserved.
Now you’re ready to
amplify your brand

©2013 LinkedIn Corporation. All Rights Reserved.
Find out more:
Company Pages

©2013 LinkedIn Corporation. All Rights Reserved.
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20 Great Tips to Launch your Company On LinkedIn

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Great post from the official LinkedIn Blog, a great place for finding the best tips and tricks for LinkedIn

Published in: Social Media, Technology, Business
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20 Great Tips to Launch your Company On LinkedIn

  1. 1. 20 Tips to Amplify Your Brand on LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. In the world of small business, the line between personal and company branding is thin ©2013 LinkedIn Corporation. All Rights Reserved.
  3. 3. Your company’s brand is your brand ©2013 LinkedIn Corporation. All Rights Reserved.
  4. 4. You’re leveraging your LinkedIn network Past Colleagues Friends Alumni Business Contacts Family
  5. 5. Company Website LinkedIn Facebook And managing a plethora of online properties Company Blog Google+ Twitter
  6. 6. With so much in play, what’s the formula for success? ©2013 LinkedIn Corporation. All Rights Reserved.
  7. 7. It starts with your personal brand Build your profile ©2013 LinkedIn Corporation. All Rights Reserved.
  8. 8. Put a face to the name Your profile is one click away from your company page. Put your best foot forward with an attention-grabbing professional photo.
  9. 9. Put Your Brand Front and Center Make yourself more easily found on LinkedIn search with a crisp, punchy headline describing what you do and where you work
  10. 10. Tell Your Brand Story Showcase your company and career, highlighting personal and company accomplishments or merits in the Summary and Experience sections of your profile ©2013 LinkedIn Corporation. All Rights Reserved.
  11. 11. Let Your Network Speak for You Build your reputation with Endorsements and Recommendations from colleagues, employers, and customers ©2013 LinkedIn Corporation. All Rights Reserved.
  12. 12. Next up: your company brand Establish a Company Page ©2013 LinkedIn Corporation. All Rights Reserved.
  13. 13. Create your Company Page Create an information hub for visitors to learn about your company by adding a logo, banner image, and description
  14. 14. Showcase Your Products & Services Present your lines of business and give members a compelling reason to follow you. Companies with a complete Products & Services tab tend to have twice as many followers. ©2013 LinkedIn Corporation. All Rights Reserved.
  15. 15. Connect your Colleagues Increase your Company Page’s visibility on LinkedIn by encouraging fellow employees to add their current position at your company
  16. 16. Now you have a foundation Time to build a following ©2013 LinkedIn Corporation. All Rights Reserved.
  17. 17. First, leverage your existing outlets Tap into brand networks ©2013 LinkedIn Corporation. All Rights Reserved.
  18. 18. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms ©2013 LinkedIn Corporation. All Rights Reserved.
  19. 19. Connect your Online Properties Give your brand more opportunities to be found by the right people – link your Company Page to your company website and other social platforms “Any time we have other forms of communication in other online properties we really look to see how we’re linking to LinkedIn” - Mike Cox, Senior Strategic Planner, Modea ©2013 LinkedIn Corporation. All Rights Reserved.
  20. 20. Find and Join LinkedIn Groups “Do a search and find the groups that are talking about the things that matter to your organization. Join those groups and contribute.” – Gary Schirr, Social Media Professor ©2013 LinkedIn Corporation. All Rights Reserved.
  21. 21. Contribute in LinkedIn Groups Engage with active members in target Groups to gain thought leadership and build a reputation for your personal and company brands ©2013 LinkedIn Corporation. All Rights Reserved.
  22. 22. “ Be seen as somebody who’s a member and who cares and provides good advice – the benefits will accrue. –Gary Schirr, Social Media Professor, Radford University ©2013 LinkedIn Corporation. All Rights Reserved.
  23. 23. You’ve got followers Now engage them ©2013 LinkedIn Corporation. All Rights Reserved.
  24. 24. “ The primary benefit of us being on LinkedIn is to show thought leadership and to provide value to people in the space. –Alex Shamy, Head of Growth Marketing, Heyo ©2013 LinkedIn Corporation. All Rights Reserved.
  25. 25. Demonstrate Value to Followers Build engagement and brand trust with a stream of rich, insightful content. Try the 80/20 rule: Four updates purely for the benefit of your followers, for each one update promoting your company. Value-Driving Company-Centric
  26. 26. Frequency Matters On average, companies that post 20 times per month reach at least 60% of their unique audience. Follow a regular posting schedule to drive increased engagement amongst your followers. ©2013 LinkedIn Corporation. All Rights Reserved.
  27. 27. Leverage Existing Content Streams Company Blog Twitter Google+ Use successful posts on other social properties to create a high-quality stream of LinkedIn Company Page and personal updates “I go through the tweets I did the day before and pick the best one, and the one that’s most germane to my LinkedIn identity” - Gary Schirr, Radford University ©2013 LinkedIn Corporation. All Rights Reserved. Company Website Facebook
  28. 28. What Makes Good Content?  Including a link can drive twice the engagement than posts without links ©2013 LinkedIn Corporation. All Rights Reserved. #  Images on average result in a 98% higher comment rate than without Links to YouTube videos play directly in the LinkedIn feed and typically result in a 75% higher share rate
  29. 29. Now that you’re posting a stream of quality content, promote through the network ©2013 LinkedIn Corporation. All Rights Reserved.
  30. 30. Leverage your Colleagues Prompt coworkers to share updates through their personal networks, and drive increased exposure and engagement
  31. 31. Sponsor Your Updates Reach beyond your followers and broadcast posts to all (or a target audience) of LinkedIn members. Sponsored Updates appear in LinkedIn feeds on desktop, mobile, and tablets, giving you more opportunities to reach the people that matter. # Learn more about Sponsored Updates here
  32. 32. Finally, don’t stop iterating Measure and refine ©2013 LinkedIn Corporation. All Rights Reserved.
  33. 33. Monitor, Analyze, and Refine Use the Company Page Analytics tab to maintain a pulse on your page performance – pay attention to what types of content are driving reach and engagement ©2013 LinkedIn Corporation. All Rights Reserved.
  34. 34. You’ve got the formula down ©2013 LinkedIn Corporation. All Rights Reserved.
  35. 35. Now you’re ready to amplify your brand ©2013 LinkedIn Corporation. All Rights Reserved.
  36. 36. Find out more: Company Pages ©2013 LinkedIn Corporation. All Rights Reserved.

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