Social Media Training


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I gave this presentation to Junior Chamber Galway as a guide on SEO and social media use for small business.

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  • Introducing myself Hello and welcome to the social media training workshop. My name is Olivia Hayes and for the next 45 minutes or so I am going to share what I know about search engine optimisation and social media. I was lucky enough to work in the area of SEO for a small IT company based in Galway. While I was working in this company I got to work with two of Irelands leading social media and SEO expert and I learned a lot from them. The objective of this evening is to share that knowledge with you so you can use on your own company’s social media and SEO strategy. I am going to go through search engine optimisation and social media. I will show a youtube video or two and an the end I will offer resources such as websites and blog that you can consult yourself.
  • Social Media Training

    1. 1. SEO and Social Media Training JCI Galway 12 th July 2011 Olivia Hayes
    2. 2. What is Search Engine Optimisation (SEO)? <ul><li>Making your site visible </li></ul><ul><li>What terms do people use when searching for a service like yours? </li></ul>
    3. 3. Building your profile <ul><li>Keywords </li></ul><ul><ul><li>What keywords represent your business? </li></ul></ul><ul><li>Site titles and site descriptions </li></ul><ul><li>Building internal and External links </li></ul><ul><ul><li>Links from your site to others </li></ul></ul><ul><ul><li>Links back to your site </li></ul></ul>
    4. 4. Google <ul><li>Open a Google Analytics account </li></ul><ul><ul><li>Run google reports </li></ul></ul><ul><li>Google Adwords campaigns </li></ul><ul><ul><li>Video getting started with Adwords </li></ul></ul><ul><li>Google Website optimiser </li></ul><ul><ul><li> </li></ul></ul><ul><li>Video: How do you get better Visibility on Google? </li></ul>
    5. 5. Social Media <ul><li>How are your competitors using social media? </li></ul><ul><li>Decide How you want to be different to them. </li></ul>
    6. 6. Facebook <ul><li>How do you grow your network? </li></ul><ul><li>Do’s and Don’t’s </li></ul><ul><li>Link your online store to your facebook page </li></ul><ul><li>Special offers for your community </li></ul>
    7. 7. LinkedIn <ul><li>Build a profile </li></ul><ul><li>Join Groups </li></ul><ul><li>Start conversations </li></ul><ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Link your blog and twitter account to your linked in profile if you have one! </li></ul>
    8. 8. Twitter <ul><li>Influencing engine </li></ul><ul><li>Let people know what you are doing </li></ul>
    9. 9. Create content… <ul><li>Create a blog </li></ul><ul><li>Link it to your website </li></ul><ul><li>Link your blog to facebook and linked in profile. </li></ul><ul><li>Post how to videos on your blog </li></ul><ul><li>Conference papers and original research to your blog. </li></ul>
    10. 10. Don’t abondon ship! <ul><li>Decide what social media sites you have time to use. </li></ul><ul><li>Implement a Social Media Plan </li></ul><ul><li>Dedicate time to search engine optimisation each week. </li></ul>
    11. 11. Resources <ul><li>Krisha De’s business Blog </li></ul><ul><li> </li></ul><ul><li>Watch: Successful web Analytics Approaches by Avinash Kayshik on YouTube </li></ul><ul><li>Watch the Google Channel on YouTube it is full of helpful hint and tips! </li></ul><ul><li>What are the effetive techniques for building links? On You Tube by Matt Cutts. </li></ul>
    12. 12. Thank you Olivia Hayes