2. Fastest growing market,with
the highest usage of internet
(54% vs.34% of the general
online population)
Hispanics live and breathe
social media.They show
higher share rates and
engagements
Hispanics conducts more
entertainment-related
searches in Spanish than in
English.The click-through
rates for digital campaigns in
the entertainment category
are higher in Spanish than
they are in English
Connecting with this Consumer is Now a
Business Imperative
Source: U.S. Census 2014 National Projections, Nielsen Cross Platform Report, Pew Hispanic Research Center
3. Highest rate of
ownership and use of
smartphones among
Latino consumers
The influence of
online ads is very
effective across
platforms
79% of Latino population said they're using
search engines on a daily basis
Among those who recall seeing online ads,
93% of them take action—whether that's
performing a search, visiting a company's
website, or making a purchase
66% of U.S. Hispanics say they pay attention
to online ads—almost 20 percentage points
more than the general online population
68% of the Latinos respondents who search
at least monthly do so on their mobile
devices to find the information they need
4. 70% of survey respondents
said it's important for a
website's content and Ads,
to be culturally relevant
when they're gathering
information about a
purchase
When an ad includes
aspects of Hispanic culture,
88% pay attention,and
41% feel more favorable
about a brand that aims to
be culturally relevant
Culture
• Spanish
• Traditions
• Elder
Respect
• Protective
• Happy
Passions
• Family
• Music
• Celebrations
• Food
• Soccer
Main Facts
• Younger
• FasterTech
users
• Emotional
• More Social
Strong correlation between Online Content,
and viewers’ culture, values, passions, needs
and emotions
In LatinosUp you will advertise for the most scalable consumer opportunity
Tapping into Hispanic Behavioral Drivers
6. Over
6MM
Hispanics
TV & Radio
Roku
Social
Media
FB,Twitter,
LinkedIn
Apps
Google Play,
Amazon;
Apple StreamTV
&
Radio
Web
&
Mobile
The Facts among the general
online population:
-The “one click,one purchase”
and“Call Now”models are dead
for almost all segments
- 99.5% of consumers won’t call
a number listed in aTV or local
radio ad,and the majority won’t
submit a Contact Us form the
first time they visit your website
- Consumers now check out
companies and visit their sites
with 3-4 different electronic
devices over a multi-week or even
multi-month period before
contacting them for the first time
Latinos are different
To be effective, all advertising must now be
interlaced into a cohesive and connected “web”
of different platforms
Our media portfolio offers the best combination:
The much higher Latino tendency to pay attention
to online ads and act on them,and a multilevel
delivery platform critical to a brand’s growth
7. Roku: 2.5MM Devices sold to Latinos
** LatinosUpTV
** LatinosUp Radio
Social Media: 250+ Social Groups Partners
connecting to 2.8MM+ Hispanics
**FB **Twitter
**LinkedIn **Instagram
Apps: 68% of Hispanics use their mobile to search
info, products and entertainment. Our Apps:
**Google Play **Apple
** Amazon **Web Mobile
Internet - Most effective venues for Hispanics:
TV.LatinosUp.com Radio.LatinosUp.com
Noticias.LatinosUp.com Clasificados.LatinosUp.com
Eventos.LatinosUp.com Blog.LatinosUp.com
Videos.LatinosUp.com Encuentros.LatinosUp.com
The Best Combination: Latino Market + Ads, Across All Platforms
Cost Effective, Full Scale Advertisement at One Price
Radio LatinosUp
