eMarketer estimates that there will be 115.8 millionSmartphone users in the US by the end of 2012, withthat number growing to 176.3 million by 2015
55 PERCENT OFCONSUMERS EXPRESS ANINTEREST IN MOBIECOUPONS BUT ONLY 10PERCENT HAVEACTUALLY RECEIVED ONEFROM A MERCHANT
18 PERCENT OF CONSUMERSHAVE REDEEMED A MOBILECOUPON IN THE PAST 90 DAYS
BY 2013,54% OF ALL PHONESGLOBALLY WILL BESMARTPHONES
33 percent of smartphone owners have shared theirlocation with retailers by using the map feature on aretail app, via check – in service
44% OF ADVANCED DEVICE OWNERS ARE LOOKING FORCOUPON OPPORTUNITIES ON THE DEVICE AND 17%HAVE ALREADY PURCHASED A PRODUCT VIA MOBILEPLATFORMS
Nearly 116 million Americans will use a smartphone at leastmonthly by the end of this year, up from 93.1 million in2011. By 2013, they will represent over half of all mobilephone users, and by 2016, nearly three in five consumerswill have a smartphone
47%OF CONSUMERS CONFIRM THEY USE THEIRSMARTPHONE TO SEARCH FOR LOCALINFORMATION, SUCH AS INFORMATIONABOUT A LOCAL STORE THEY WANT TO VISIT.
MOBILE SEARCHES RELATED TO RESTAURANTS HAVE ACONVERSION RATE OF 90% WITH 64% CONVERTINGWITHIIN THE HOUR
46%OF CONSUMERS AREUNLIKELY TO RETURN TOA MOBILE SITE IF DIDN’TWORK PROPERLY DURINGTHEIR LAST VISIT.
MOBILE COUPONS RECEIVE 10 TIMES HIGHERREDEMPTION RATES THAN PRINT COUPONS
there are 6.8 billionpeople on the planet5.1 billion of them owna cell phone,but only 4.2 billionown a toothbrush.
70% OF ALL MOBILESEARCHES RESULT INACTION WITHIIN1 HOUR.
MOBILE IS GROWING 5X FASTER THAN THEINTERNET REVOLUTION
TEXT MESSAGING HAS BEENESTIMATED TO BE 5 TIMES MOREEFFECTIVE THAN DIRECT MAILAND 10 TIMES MORE EFFECTIVETHAN NEWSPAPER ADVERTISING
THERE ARE MORE MOBILE PHONES ON THEPLANET THAN THERE ARE TVS.
There are currentlymore than 6 millionmobile subscribers,quoting more than 87%of the worldPopulation.
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