The document discusses trends in the online landscape in Southeast Asia, including the growth of mobile and online video. It outlines the major players in different online channels like YouTube, Facebook, and Google. Key considerations that clients have are discussed around social media, mobile, engagement, and e-commerce. Metrics for measuring return on investment and opportunities and challenges going forward are also presented.

2. Agenda
 SEA Online Landscape
 Current Market Trends in Mobile and Online Video
 Major Players and Channels
 What Clients see as Important in Online Video and
Mobile
 Key Metrics Used to Assess Results
 Looking Ahead – Challenges & Opportunities

3. SEA Online Landscape

4. SEA Online Landscape

5. SEA Online Landscape

6. SEA Online Landscape

7. Mobile as Online “remote control”

8. SEA Current Trends in Mobile

9. SEA Current Trends in Mobile

10. Online Video Dictates Display Ad

11. SEA Current Trends in Online Video

12. SEA Current Trends in Online Video

13. SEA Current Market Trends

14. SEA Current Market Trends

15. SEA Current Market Trends

16. SEA Current Market Trends

17. SEA Current Market Trends

18. SEA Current Market Trends

19. SEA Current Market Trends

20. SEA Current Market Trends

21. SEA Current Market Trends

22. SEA Current Market Trends

23. SEA Current Market Trends

24. SEA Current Market Trends

25. SEA Current Market Trends

26. Channels and Major Players
 Online Video – Youtube, Vevo, iTunes, CBS Int.
 Mobile – iOS, Android apps
 Search – Google, Yahoo, MSN
 Social Networks – Facebook, Twitter, Linkedin,
Tumbler
 Online Retail – Amazon, Apple, Lazada, AVG,
Alibaba
 Online Travel – Priceline, TripAdvisor, airlines
 News & Information – country specific, blogs

27. Clients’ Considerations
 Social
 Mobile – BYOD, M2M
 Engagement/Audience Behavior
 “Always on” e-Commerce
 Online Travel
 Online Retail
 Programmatic Advertising
 Big Data Analytics
 Maximum Efficiency at Lowest Cost and Highest ROI

28. Key Metrics Used to Measure ROI
 Clicks
 Impression
 Completion
 Brand Health
 Social Activities

29. Looking Ahead

30. Opportunities
 Mobile will move to the center of the multi-platform
audience, Social Media will bridge consumers’ cross-screen
behavior.
 Video ad revenue will increase at a three-year compound
annual growth rate (CAGR) of 19.5% through 2016. That's
faster than any other medium other than mobile. And much
faster than traditional online display advertising, which will
only grow at a 3% annual rate.
 Video advertising will represent nearly 55% of online display
advertising revenue while Mobile ads will represent 39% of
total online display in 2019 compared with 24% in 2014.
 Remarketing will drive transactions and revive user
engagement and mobile will play a critical role in facilitating
this.

31. Opportunities
 Growth of mobile and digital video advertising will be
drastically reshaped by programmatic advertising.
 SEA will be the next biggest market in APAC
 SEA emerging markets like Philippines, Thailand,
Vietnam, Malaysia, Indonesia will be the fastest growing
digital markets outside US, Europe, China and India

32. Challenges and Differentiators
 Bandwidth/Broadband growth in emerging markets
 Big Data
 Integrating data driven analytics and reporting in multi-channel
and multi platform environment will be the
biggest differentiator.
 Metrics should be able to measure cross platform
campaigns (3Ms)
 The pace of change in technology will continue to
accelerate faster than marketers’ budget

33. Acknowledgement

34. Useful Tweets