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Bluwinmobi v1


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BLUWINMOBI, helps with data base building capabilities, including the elusive cash consumer, utilising the mobile platform.

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Bluwinmobi v1

  1. 1. <ul><li>BLUWINMOBI, is a mobile marketing company established with the goal of creating and using unique mobile advertising methods, allowing companies to reach cell phone users and mobile users, in the most effective manner. </li></ul><ul><li>The cell phone channel can be interactive, which enhances results. </li></ul><ul><li>As a result, greater profit may be achieved for the mobile advertiser, publishers and end-user. </li></ul>Copyright BLUWINMOBI 2010
  2. 2. BLUWINMOBI Synopsis <ul><li>BLUWINMOBI, helps with data base building capabilities , including the elusive cash consumer database, utilising the mobile platform. We: </li></ul><ul><li>1.    Conduct mobile research. </li></ul><ul><li>2.    Use mobile analytics. </li></ul><ul><li>3.    Drive mobile advertising/marketing campaigns. </li></ul><ul><li>4.    Drive mobile loyalty/reward programmes. </li></ul><ul><li>5.    Drive competition programmes. </li></ul><ul><li>6.    Drive mobile CRM (Customer Relationship Management) programmes. </li></ul>Copyright BLUWINMOBI 2010
  3. 3. BLUWINMOBI Marketing <ul><li>Mobile marketing is a necessary tool in today’s marketing mix. It enables: </li></ul>Copyright BLUWINMOBI 2010 Access The &quot;New Market&quot; Generation Y <24 yrs old Mass market LSM 4-7 Elusive CASH consumer & loyal customer Exploitation of the GAP Find &quot;hidden&quot; markets Power shift Fixed Internet to mobile Internet Power shift Conventional advertising media to mobile applications New market spaces Mobile & social networking platforms Power of innovation New consumer & corporate social network audience platforms Different thinking Mobile analytics & research
  4. 4. BLUWINMOBI Target Markets <ul><li>Unlike other permission based marketing platforms: </li></ul>Copyright BLUWINMOBI 2010 Target “ Bread Winners” Mature audience The &quot;New Market&quot; Generation Y <24 yrs old Higher LSMs Wealthier credit car d holders Mass market LSM 4-7 Elusive CASH consumer Loyal consumers Loyalty card holders Exploit the GAP “ Hidden&quot; markets
  5. 5. BLUWINMOBI Goal <ul><li>Our goal is to capture, track and trace; </li></ul><ul><li>Send alerts, conduct mobile surveys and questionnaires; </li></ul><ul><li>On behalf of companies and retailers, while building company databases including the cash consumer database; </li></ul><ul><li>We wish to turn consumers into such loyal consumers, using the mobile cell phone or mobile device as a platform . </li></ul>Copyright BLUWINMOBI 2010
  6. 6. BLUWINMOBI Mobile Network <ul><li>We will then track and trace your loyal consumer. This is done by establishing a retail mobile network using your loyalty programme partners. </li></ul><ul><li>The customer may use their mobile phone to access the mobile loyalty Program via SMS/USSD/WAP/Mobi Site. </li></ul><ul><li>Such access of the mobile portal will allows customers to accumulate points to redeem. </li></ul><ul><li>Only the clients may access the mobile portal, allowing “clients” to gain new consumers. </li></ul><ul><li>Let us now look at the amazing growth of wireless marketing: </li></ul>Copyright BLUWINMOBI 2010
  7. 7. BLUMOBI Mobile Stats <ul><li>There are 4.4 billion people in the world using mobile phones. </li></ul><ul><li>64% of all mobile phone users are found in developing countries. (European Information Technology Observatory, UN Foundation) </li></ul><ul><li>There are 350+ million cell phone users in Africa, representing the fastest growth in the world . (M+G) </li></ul><ul><li>Imagine what this means for business revenue . </li></ul><ul><li>Think Africa! </li></ul><ul><li>South Africa has a population of 49.3 million people. (Stats S.A.) </li></ul><ul><li>While South Africa has over 40 million registered cell phone users. (AMPS) </li></ul>Copyright BLUWINMOBI 2010
  8. 8. BLUWINMOBI Mobile Stats <ul><li>Thus, does nearly every South African have a cellphone? </li></ul><ul><li>Yes! Mobile penetration stands at 114% in South Africa. (Research In Motion) </li></ul><ul><li>Only 16% of South Africans use only internet banking. (World Wide Worx) </li></ul><ul><li>Yet 28% of South Africans use only cell phone banking. (World Wide Worx) </li></ul>Copyright BLUWINMOBI 2010
  9. 9. BLUWINMOBI Potential <ul><li>Over 60% of South Africans over the age of 16 have a bank account, while over 66% of them have access to a cell phone. (MyBroadband) </li></ul><ul><li>Cell phones are used by all segments of South African society, from high LSM groups to the lower LSM mass market. </li></ul><ul><li>The cell phone allows you to target the elusive CASH consumer, who is to be found within LSM 4-7. </li></ul><ul><li>The cell phone medium allows the cash consumer to engaged in society, without having to buy or use a personal computer. </li></ul>Copyright BLUWINMOBI 2010
  10. 10. <ul><li> </li></ul><ul><li> </li></ul><ul><li>Adrian Maloney </li></ul><ul><li>Bluwinmobi </li></ul><ul><li>+27 78 658 7352 </li></ul><ul><li>+27 83 710 1758 </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>Copyright BLUWINMOBI 2010