Why Mobile Matters<br />New Trends in the Mobile Marketplace<br />Marc Nathan<br />IABC Houston<br />May 13, 2010<br />
Mobiles are Pervasive<br />4.6 billion wireless subscribers worldwide<br />297 million wireless subscribers in the U.S.<br...
Most Important Features<br />
Feature versus Smart<br />
Smart Operating Systems<br />
45m US Smartphone Users<br />
Who’s on What<br />
Mobiles are New<br />Mobile Coupon Redemption<br />Smart Poster Fees<br />Advertising Expenditure<br />Mobile Retail Marke...
Cracking the Code(s)<br />QR Code<br />UPC<br />Datamatrix<br />mTag<br />Text<br />Pictures<br />Hyperlinks<br />Contact ...
Mobiles are Immediate<br />Ability to change message<br />Comparison shopping<br />Mobile Coupons<br />
Mobiles are Direct<br />
Mobiles are Textual<br />
Relative Screen Sizes<br />13”<br />
2”<br />52”<br />
Mobiles are Hyper Local<br />
Mobiles are Specific<br />Mobile Content UsageTotal U.S. 234m Age 13+Source: comScoreMobiLens<br />
Mobiles are Fun<br />Most Popular App Categories1) Books <br />2) Games3) Entertainment <br />4) Education <br />5) Travel...
Mobiles are Distinct<br />Browsing<br />Email<br />Calendar<br />Maps<br />
Apps by the Numbers<br />Total Active Apps: 198,355Total Inactive Apps: 33,701Total Apps in US App Store: 232,056Number of...
In Conclusion<br />Mobiles are New<br />Mobiles are Immediate<br />Mobiles are Direct<br />Mobiles are Textual<br />Mobile...
Thanks for your time<br />Q & A<br />Marc Nathan<br />marc@chaione.com<br />713-569-3703<br />@marc1919<br />http://www.sl...
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Why mobile matters

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Presentation to the IABC Houston Chapter about the growing trends of mobile applications.

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  •  Android operating system moved into second position at 28 percent behind RIM&apos;s OS (36 percent) and ahead of Apple&apos;s OS (21 percent).
  • Brands, retailers and merchants should use clever, engaging apps, which can be far more effectiveJuniper Research
  • Why mobile matters

    1. 1. Why Mobile Matters<br />New Trends in the Mobile Marketplace<br />Marc Nathan<br />IABC Houston<br />May 13, 2010<br />
    2. 2. Mobiles are Pervasive<br />4.6 billion wireless subscribers worldwide<br />297 million wireless subscribers in the U.S.<br />916 voice/136 SMS messages per month<br />Mobile Data contributes 26 percent of$1.1 trillion ($220 billion) of all carrierrevenues worldwide. <br />
    3. 3. Most Important Features<br />
    4. 4. Feature versus Smart<br />
    5. 5. Smart Operating Systems<br />
    6. 6. 45m US Smartphone Users<br />
    7. 7.
    8. 8. Who’s on What<br />
    9. 9.
    10. 10. Mobiles are New<br />Mobile Coupon Redemption<br />Smart Poster Fees<br />Advertising Expenditure<br />Mobile Retail Market $8 Billion by 2012$12 Billion by 2014<br />
    11. 11. Cracking the Code(s)<br />QR Code<br />UPC<br />Datamatrix<br />mTag<br />Text<br />Pictures<br />Hyperlinks<br />Contact Information<br />
    12. 12. Mobiles are Immediate<br />Ability to change message<br />Comparison shopping<br />Mobile Coupons<br />
    13. 13. Mobiles are Direct<br />
    14. 14. Mobiles are Textual<br />
    15. 15. Relative Screen Sizes<br />13”<br />
    16. 16. 2”<br />52”<br />
    17. 17. Mobiles are Hyper Local<br />
    18. 18. Mobiles are Specific<br />Mobile Content UsageTotal U.S. 234m Age 13+Source: comScoreMobiLens<br />
    19. 19. Mobiles are Fun<br />Most Popular App Categories1) Books <br />2) Games3) Entertainment <br />4) Education <br />5) Travel <br />
    20. 20. Mobiles are Distinct<br />Browsing<br />Email<br />Calendar<br />Maps<br />
    21. 21.
    22. 22. Apps by the Numbers<br />Total Active Apps: 198,355Total Inactive Apps: 33,701Total Apps in US App Store: 232,056Number of Active Publishers: 38,928<br />Current Average App Price: $3.09Current Average Game Price: $1.33Current Average Overall Price: $2.83<br />Cost to Buy All Apps: $560,449.69<br />
    23. 23. In Conclusion<br />Mobiles are New<br />Mobiles are Immediate<br />Mobiles are Direct<br />Mobiles are Textual<br />Mobiles are Hyper Local<br />Mobiles are Specific<br />Mobiles are Fun<br />Mobiles are Distinct<br />Mobiles are Here to Stay<br />
    24. 24. Thanks for your time<br />Q & A<br />Marc Nathan<br />marc@chaione.com<br />713-569-3703<br />@marc1919<br />http://www.slideshare.net/why-mobile-matters<br />

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