Lamplight is a social media monitoring tool that analyzes conversations across over 20 million online sources in multiple languages. It helps businesses gain insights into customer preferences, measure marketing effectiveness, monitor reputation, and identify influencers. Lamplight also assists with crisis management by tracking sentiment over time and pinpointing relevant platforms to address issues.

1. See everything that is
being said about you,
across platforms and
languages.
More than half of the world’s active social media users live in
Asia. That means 1+ billion people are regularly online, sharing
unfiltered perspectives on their preferences and daily experi-
ences. Lamplight cuts through the noise to illuminate the con-
versations that matter most for businesses, pulling real-time
data from more than 20 million social media sources, 24/7.
Lamplight doesn’t simply listen to online conversations. It
understands and interprets languages for more robust social
media intelligence.
How Lamplight can help your business
Crisis Management
Regain control during times of crisis by
tracking sentiment over time, and
pinpointing the most relevant platforms
for your message.
Marketing/PR Effectiveness
Measure the impact your marketing has
on your audience as it happens, and get
real-time insights on how your cam-
paigns and messaging are performing.
Competitor Benchmarking
See how your competitors perform
online, and measure your own per-
formance against it for smarter, more
strategic business decisions.
Market Research
Get authentic information about your
customers’ attitudes, interests, prefer-
ences and behaviours so you can serve
them more effectively.
Influencer Identification
Identify and engage influential users,
and understand exactly how they sway
and shape online conversations around
your brand or category.
Reputation Monitoring
Understand how people view your
brand, business or category, and mon-
itor how you are being mentioned in
real-time.