This document discusses statistics related to mobile commerce (m-commerce) from 2016. Some key findings include: - By early 2014, global mobile device usage surpassed desktop usage, and in the US 51% of internet usage was via mobile devices. - 90% of mobile time is spent using mobile apps rather than mobile web. - Mobile advertising spending is expected to increase tremendously in coming years, reflecting how integrated mobile devices have become in people's lives. - By the end of 2016, it was expected that 136.3 million US mobile users would shop via mobile devices. However, desktop website visits and purchases still exceeded mobile at that time.

1. COMPETITOR PRICE TRACKER
TITLE:
M-commerce Sta,s,cs of 2016 for E-
commerce Businesses
link:
h"ps://blog.prisync.com/m-commerce-sta6s6cs-of-2016-for-e-commerce-businesses/

2. Importance of mobile
market
The mobile market has proven its
importance over the years and data
shows it will con,nue that way. Mobile
devices have taken a big space in our
individual lives and it has worked its way
into our purchasing habits as well.
Mobile commerce has entered
our lives so fast that most of us buy everything
from our couch at home. User-friendly interfaces,
easy checkouts and fresh apps are the way to go.

3. Sta6s6cs of 2016
Globally speaking, in the first quarter of
2016 smartphones have an average value
of $81.27 per user and tablet users were
around 98.07 whereas tradi,onal sales
were 118.59 which is lower when mobile
devices are combined against it.

4. Sta6s6cs of 2016
-Around the beginning of 2014, the global
mobile device usage passed the desktop usage.
51% of the internet usage in US was
through mobile devices.
-Desktop and laptops had the second
place which was 42%.
-Mobile also has the 2nd place in screen ,me
in US right aRer TV and before desktop and
laptops.
This shows that mobile experience has far
greater importance than before.

5. Sta6s6cs of 2016
According to Nielsen’s research above,
the mobile media ,me spent on mobile apps
is 89% whereas ,me spent on media through
mobile web is 11%. 90% of mobile ,me is spent
on mobile apps.

6. Sta6s6cs of 2016
According to eMarketer’s research above,
mobile ad spending will increase
tremendously in the following years.
When web was introduced the adop,on
of it between 90s and 2000 was nowhere
near the adop,on rates of mobile adop,on
of today. People are easily integra,ng
mobile devices into their life and use them ac,vely.

7. Sta6s6cs of 2016
-At the end of 2016, 136.3 million mobile
users in US are expected shop through their
mobile devices.
-Desktop website visits are s,ll high which
shows that responsive web design should
be chosen over mobile-first web design.
-Smartphone and tablet usage in terms of
conversions are lower than desktop purchases
however they are s,ll on the rise.

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