1. Taking the pain out of
pitching to national
journalists
By Janet Murray

2. In 8 easy steps…

4. Step 1: leave your ego at the
door

5. It’s not all about...

8. Step 2: stop navel gazing

10. Step 3: focus on what
matters…

11. To you and other people…
photo credit jan kranendonk / Shutterstock.com

13. Henley review of music
education

15. Step 4: Spot patterns and
trends…

18. Step 5: Bin press releases

19. Step 6: research your
publications

20. Step 7: say it in 140
characters

21. Would you be interested in a story on new
research showing children with disabilities
are being illegally excluded from school?

22. Would you be interested in a story on how
we’re tackling the problem of falling numbers
of children taking GCSE music?

23. We can offer an exclusive interview with
Baroque pro and authentic performance
pioneer John Eliot Gardiner who turns 70 in
March

24. Step 8: give exclusive access
“One at a time
please…”

25. Want to know more about
pitching? This practical one-day
masterclass, led by two
award-winning national
journalists, is designed to
help you take the pain out
of pitching.
It will help you:
• identify stories that will
appeal to
journalists/editors in your
sector
• make a story compelling
to a
journalist/commissioning
editor
• write email pitches that
get results
• tailor your ideas to suit
particular
publications/audiences
• identify new
publications/programmes
to pitch to
• prepare – and deliver –
an effective pitch over the
phone
Groups are small
(maximum 15) which