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Blogging masterclass 19th june 2014
1. +
How to Create, Write
and Promote a
Successful Blog
June 2014
www.lastwordgroup.com
www.facebook.com/JanetMurrayUK
@jan_murray
2. +
What we’ll cover today….
- Getting started with blogging: defining
audience and purpose
- Content creation: how to create shareable,
searchable content
- Practical web writing skills
- Building an audience for your blog
@jan_murray www.facebook.com/JanetMurrayUK
7. + @jan_murray www.facebook.com/JanetMurrayUK
Writing compelling copy for the web…
1. Say it quick and say it well
2. Write killer headlines
3. Use bullets and numbered lists
4. Don’t try to be clever
5. Stick with nouns and verbs