1. Taking the pain out of pitching
to national journalists
By Janet Murray

2. In 8 easy steps…

4. Dull stories hall of fame
1. The new building
2. The grants/funding story
3. The VIP visit
4. The event/conference
5. The new appointment
6. The charity fundraiser
7. The ‘didn’t we do well’ story

6. Step 1: leave your ego at the
door

7. It’s not all about...

9. Step 2: stop navel gazing

11. Step 3: focus on what matters…

12. To you and other people…
photo credit jan kranendonk / Shutterstock.com

16. Step 4: Spot patterns and
trends…

20. Step 5: Bin press releases

21. Professor John Brooks, Vice-Chancellor at Manchester
Metropolitan University, said:
“The whole university community will be thrilled with this
recognition from People & Planet. Sustainability has been the
main driver for the £350 million rationalisation of our
campuses as we can and must meet the imperatives of the
present without compromising the needs of the future. At
MMU, we firmly believe that a strong ethos of sustainability
not only strengthens the University's appeal to students but
improves the experience in so many different ways. In
partnership with our students, we are working to create a
sustainable university which goes beyond being carbon
neutral and actually has a positive environmental impact."

22. Step 6: research your
publications

23. Step 7: say it in 140 characters

24. Story idea: Leading piano manufacturer
using ivory for new piano
Would you be interested in a story on a
piano manufactuer that has used new
ivory for a new piano - at a time when
poachers are killing around 17,000
elephants a year?

25. Would you be interested in a story about
plans to remove climate change and
sustainability from the Geography
curriculum?

26. We can offer an exclusive interview the
energy minister John Hayes who will
speaking at Greenbuild Expo where he will
will say XXXXXXXXX

27. Step 8: give exclusive access
“One at a time
please…”

28. Want to know more about
pitching?