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Writing Better e-Learning Scripts #Training18

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Tips on writing better learning scripts. Delivered by Cammy Bean at Training Con 2018 in Atlanta, GA.

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Writing Better e-Learning Scripts #Training18

  1. 1. Writing better elearning scripts. Presented by Cammy Bean Senior Solutions Consultant, Kineo US
  2. 2. Jot down... What do you want to get from this session?
  3. 3. It was a dark and stormy night.
  4. 4. Across town a subject matter expert handed off a 62 slide deck to an instructional designer.
  5. 5. Suddenly, a shot rang out…
  6. 6. In a dark alley, a woman screamed as she stumbled on this elearning module.
  7. 7. The people wept in despair.
  8. 8. How can we write better programs to stop this horror?
  9. 9. Sharpen your quills as we share some top tips for writing better elearning scripts. First!! Jot down a learning objective!
  10. 10. 1. Keep it light.
  11. 11. Aim for short and sharp. Less of… “This e-learning module is designed to explain the principles and practical requirements of the 11 step process …” More of… “Need to get your head around our process? You’re in the right place.” We don’t talk like this. Why write like this?
  12. 12. Make it a little fun.
  13. 13. (Comic books are fun.)
  14. 14. (Poke fun at yourself—serious business doesn’t have to mean serious e-learning.)
  15. 15. Find the fun. What’s the culture like? Casual? Formal? What’s the culture like? Casual? Formal? What’s part of everyone’s day in the office? What’s part of everyone’s day in the office? What words do people use to describe what it’s like to work here? What words do people use to describe what it’s like to work here? What are the “inside jokes” people share about the company? What are the “inside jokes” people share about the company? What do people complain about? What do people complain about?
  16. 16. Joseph Conrad A writer without interest or sympathy for the foibles of his fellow man is not conceivable as a writer. EMPATHY
  17. 17. 2. Make it human.
  18. 18. Talk to me, baby. Less of… “Negotiating effectively is an important skill that we all use on a daily basis” More of… “When was the last time you negotiated something? Maybe it was more recently than you think….” Why is this more effective?
  19. 19. It’s all about you. Make it personal.
  20. 20. Have a conversation with people.
  21. 21. Object to learning objectives. As a result of attending this session you will be able to: •Identify three case studies of Fortune 1000 companies who are successfully using social learning models •Define the three models of social learning and how these map to specific strategies and tools •Evaluate the pro's and con's of different social interventions as solutions to specific kinds of learning challenges •Describe their own personal experience in using social media as a practitioner As a result of attending this session you will be able to: •Identify three case studies of Fortune 1000 companies who are successfully using social learning models •Define the three models of social learning and how these map to specific strategies and tools •Evaluate the pro's and con's of different social interventions as solutions to specific kinds of learning challenges •Describe their own personal experience in using social media as a practitioner Real people don’t talk like this.
  22. 22. You can still tell them where they’re going and what they’ll get from it.
  23. 23. So how can we make this better? List the characteristics of humans that we need to be aware of when designing ships. List the characteristics of humans that we need to be aware of when designing ships. Want to build ships that feel like a four-star resort? Here you’ll learn how people interact with ships and how you can design for a better experience. Want to build ships that feel like a four-star resort? Here you’ll learn how people interact with ships and how you can design for a better experience. How about...
  24. 24. What about this one? Define the three main potential risks of not having an ITAM program in place. Define the three main potential risks of not having an ITAM program in place. Don’t get tripped up at work! In this topic, you’ll learn how to avoid the most common workplace risks and hazards. Don’t get tripped up at work! In this topic, you’ll learn how to avoid the most common workplace risks and hazards. How about...
  25. 25. Is there hope for this one? • Recognise the key stages in money laundering and common techniques used by money launderers • Outline key elements of reporting under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 • Recognise the key stages in money laundering and common techniques used by money launderers • Outline key elements of reporting under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 • Would you know how to detect a suspicious transaction in your workplace? • What are the common signs that funds could be being laundered or funneled into terrorist organizations? • Would you know what to do about it? • Would you know how to detect a suspicious transaction in your workplace? • What are the common signs that funds could be being laundered or funneled into terrorist organizations? • Would you know what to do about it? How about... Work with someone at your table – can you come up with a better way?
  26. 26. Read it out loud. Would you want to listen? Would you know what to expect?
  27. 27. Rudyard Kipling If history were taught in the form of stories, it would never be forgotten.
  28. 28. 3. Tell great stories.
  29. 29. Hook them with a gripping tale.
  30. 30. Put them in the leading role and make them a hero.
  31. 31. Put all the content in context—try a guided story instead of an info dump.
  32. 32. Win them with gossip.
  33. 33. Grab their attention with tales of risk and intrigue.
  34. 34. Alice Munro Anecdotes don’t make good stories. Generally I dig down underneath them so far that the story that finally comes out is not what people thought their anecdotes were about.
  35. 35. So how do you find the right stories? Ask the right questions. Where do people get this wrong? Where do people get this wrong? What do you want people to DO? What do you want people to DO? What mistakes do people make? What mistakes do people make? Where can people get more information and help? Where can people get more information and help? What are the three key takeaways? What are the three key takeaways? What stories can you tell me about this content? What stories can you tell me about this content?
  36. 36. Ask your experts to think out loud. Get them to narrate their work and walk you through the process. Have a conversati on. Listen to how they explain in a HUMAN way. Find the drama.
  37. 37. Have them tell you a story. The story about their slide deck. (It’s often what’s NOT written on the slide that really matters!)
  38. 38. Use the words they say, not the words they write. It helps if you type really fast or can record the conversation!
  39. 39. Marilyn Hacker Good writing gives energy, whatever it is about.
  40. 40. 4. Give it spirit.
  41. 41. Activate your writing. This? Or this? “The fabulous script was written by you.” “You wrote this fabulous script.” “The process briefing document is used to define our core requirements.” “The process briefing document defines our core requirements.” “Now that you have covered the basics of customer service, in the next section you will learn how to deal with customer issues.” “You’re one step away from maximizing your skills, but there’s a problem—a customer one in fact. Click ‘next’ to put your skills to the test.” Active!
  42. 42. Rainer Maria Rilke May what I do flow from me like a river, no forcing and no holding back, the way it is with children.
  43. 43. 5. Make it flow.
  44. 44. Stitch your ideas together, connect the dots, make sure the story flows from one piece to the next. If something doesn’t fit in your flow, does it really belong? Is it necessary??
  45. 45. Henry David Thoreau Not that the story need be long, but it will take a long while to make it short.
  46. 46. 6. Cut it.
  47. 47. Cut the blather and focus on the doing.
  48. 48. Skip the fancy words and the jargon.
  49. 49. Keep it simple.
  50. 50. Link to policies. Don’t replicate them.
  51. 51. Cut the information, focus on the doing.
  52. 52. E.B. White No one can write decently who is distrustful of the reader’s intelligence or whose attitude is patronizing.
  53. 53. 7. Don’t patronize. Oops. Do you feel patronized now?
  54. 54. Talk adult-to-adult.
  55. 55. Do you like being told what to do? “By now you have learned…” “You must do…” “This will take 90 minutes.” “To advance to the next screen click the ‘next’ button in the bottom right corner of your screen.”
  56. 56. Let people know what to expect and give them choices. They’re grown- ups, right?
  57. 57. Henry Wadsworth Longfellow Great is the art of beginning, but greater is the art of ending.
  58. 58. 8. Write the never-ending story.
  59. 59. Take the action into the real world.
  60. 60. Prompt thoughtful reflection.
  61. 61. Get them talking (and writing) to each other. What did you think? What did you think? How did you do it? How did you do it? Here’s what I did that really worked. Here’s what I did that really worked. Here’s what I did that really didn’t work. Here’s what I did that really didn’t work.
  62. 62. Leave people with a clear call to action.
  63. 63. Repeat after me. Keep it light. Make it human. Tell great stories. Give it spirit. Make it flow. Cut it. Don’t patronize. Write the never-ending story.
  64. 64. Ernest Hemingway (A Moveable Feast) I would stand and look out over the roofs of Paris and think, 'Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence that you know.’
  65. 65. Write home. Cammy.bean@kineo.com Twitter: @cammybean www.kineo.com Want more ideas? Check out our blog! http://www.kineo.com/us/blog/
  66. 66. Take Your Learning One Step Further td.org/accidentaldesignertd.org/accidentaldesigner..

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