The purpose of Session 4 is to clarify the design elements needed to build a business for accelerated growth that is sustainable. The session aims to help entrepreneurs articulate a vision, mission, and define their "turf" or market niche by developing a unique selling proposition. Building a business for growth is likened to building a major commercial building, requiring strong foundations and architecture.

1. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 1
Business Accelerated Growth
Session 4 – Defining the Turf
Purpose of this Session
Building a business for accelerated growth is not unlike building a
major commercial building. It requires strong bones and even
stronger architecture. The purpose of Session 4 is to clarify what
those design elements look like in order for the entrepreneur to
build an enterprise which must first and foremost be sustainable.
Hamilton Holt School
Larry Pino
Adjunct Professor

2. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 2
Learning Objectives of this Session
How To:
Business Accelerated Growth
Session 4 – Defining the Turf
Hamilton Holt School
Larry Pino
Adjunct Professor
 Articulate a vision and mission for your opportunity
 Describe the “turf” your opportunity occupies
 Define your Unique Selling Proposition (USP)

3. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 3
Business Accelerated Growth
Session 4 – Defining the Turf
Hamilton Holt School
Larry Pino
Adjunct Professor
 Conceptualization
 Vision – Mission – Values
 Enterprise Charter
 Schematics
 Design Development Documents
 Documents, including Blocking & Elevation
 Site Plan

4. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 4
Business Accelerated Growth
Session 4 – Defining the Turf
Hamilton Holt School
Larry Pino
Adjunct Professor
 Constructability & Feasibility Review
 Engineering
 Construction Documents
 Regulatory Compliance
 Finalize Capital & Financial Structure
 Mobilization
 Horizontal with Footings

5. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 5
Business Accelerated Growth
Session 4 – Defining the Turf
Hamilton Holt School
Larry Pino
Adjunct Professor
 Vertical with MEP’s
 Topping Off
 Finish Work and other Interior Design
 Completion
 Punch List
 Commencement
 Operationalization