Business Accelerated Growth - Understanding the DNA of Growth.

1. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 1
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Purpose of this Session
With construction complete, interior design fleshed out and the
business modifying in real time, an enterprise ends up
developing its own rhythm over time. The purpose of Session 11
is to understand how to implement and confirm that the
organizational DNA is structured around the growth gene. The
question is: What is it?
Hamilton Holt School
Larry Pino
Adjunct Professor

2. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 2
Learning Objectives of this Session
How To:
Hamilton Holt School
Larry Pino
Adjunct Professor
 Establish a growth mentality
 Integrate a Unified Business Platform (UBP)
 Discern, clarify and leverage growth opportunities
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth

3. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 3
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
External Points of Failure
1. Industry
2. Market
3. Pricing Vulnerability
4. Aggressive Competition

4. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 4
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Internal Points of Failure
1. Insufficient Capital
2. Mismanagement
3. Bad/Poor Leadership
4. Internal Conflict
5. Inadequate Product
6. Human Resources
7. Operations

5. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 5
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Foundation For Growth
Personal
Market
Vision Company Structure
Processes
Protocols
Modalities
KPIs
Measuring
Monitoring
Morphing
Cultural
Alignment

6. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 6
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
GrowthPre-Requisites of Growth
1. Annual Strategic Plan: Create, Maintain &
Accelerate
2. Annual Strategic Initiatives: No more than five
3. Growth Initiatives: No more than two
4. Modalities of Measure, Monitor and Morph
5. Dashboard Avionics/UBP
6. Initiative Project Managers
7. Matrixed Team
8. Independence from the Core Business

7. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 7
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
GrowthCulture of Growth
1. Cultural Commitment to Leadership
2. Transformational Purpose
3. Cultural Commitment to Growth
 Willingness to Change
 Collaborative Environment
 Transparent Communication Protocols
 Acceptance of Mistakes
4. Commitment to Plan & Initiatives

8. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 8
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Growth Areas
1. Innovation
 Analytics
 360°Vision
 Cross-Platform Product
 Horizon Leadership
 Delta Growth
 High Margin Analysis

9. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 9
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth2. Internal Efficiencies
 Earnings Growth
 Cost Reduction
 Innovation
 Technology
 Iterative Improvements
3. Revenue Enhancements
 Adjacent Markets
 Linear
 Product Segmentation
 Customer Surveys

10. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 10
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Growth Areas
4. Vertical or Horizontal Supply Chain
5. Increased Customer Interaction
6. Retention

11. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 11
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
Growth
Advanced Growth Techniques
 Morphing: Iterative Improvement
 Molting: Disruptive Improvement
 Institutional Startups
• Resource Allocation
• Capital Allocation
• Mindshare
• Strategic Objectives:
 Enhancement or Destruction
(iPod vs. Netflix streaming)

12. Business Accelerated Growth – Fall 2017 Confidential and Proprietary - © Laurence J. Pino, Esq.Page 12
Hamilton Holt School
Larry Pino
Adjunct Professor
Business Accelerated Growth
Session 11 – Understanding the DNA of
GrowthAdvanced Growth Techniques
 From Enterprise to Platform
 KPI to OCR: Key Performance Indicators to
Objective Critical Results
 Where do I want to go?
 How do I know when I’m there?
 Information – Enabled Enterprise
 Costs Drop Exponentially
 Open-Source Democratization
 New Technology Interfaces
 New Products & Services Drop In Price