This document provides tips and strategies for amplifying your presence on Twitter. It recommends monitoring industry discussions, creating buzz for events, allowing employees to engage publicly, and developing relationships with journalists. The document also suggests auditing your account metrics and presence, optimizing your profile, exploring search and content options, using Twitter to generate leads for other platforms, and building your brand over time using various tools.

1. AMPLIFY YOUR TWITTER
CHISA PENNIX-BROWN, MBA
NC’S #1 SMALL BUSINESS FACILITATOR

2. WELCOME & AGENDA
 Facilitator & Introductions
 Ask questions in the Chat
 Follow the Facebook page
FB.com/LadyBiznessInc
 Complete Evaluations

3. USE TWITTER
Monitor and interact with people
talking about your company, industry,
and competitors.
Create buzz around upcoming events.
Allow individual employees act as
liaisons to the public.
Develop direct relationships with
bloggers and journalists for potential
PR placement

4. AUDIT YOUR ACCOUNT
Who is our audience?
What types of content are we posting?
What types of content does our
audience enjoy?
Is our posting consistent?
When are our followers active?
Are we seeing a Return of Investment
(ROI)?
What can we do to improve our
presence?
Who has access to our account?

5. PROFILE
TIP: MAKE CHANGES TO BIO
PROFILE / EDIT PROFILE

6. NAVIGATION
EXPLORE
NOTIFICATIONS
MESSAGES
BOOKMARKS
LISTS
PROFILE
MORE
TOPICS
MOMENTS
TWITTER ADS
ANALYTICS
SETTINGS &
PRIVACY
HELP CENTER
DISPLAY
LOG OUT

7. #EXPLORE
FOR YOU
NEWS
SPORTS
FUN
ENTERTAINMENT
TRENDS FOR YOU
SEARCH IN TWITTER WITH THE
WORD, PHRASE OR THE HASHTAG
SYMBOL

8. SEARCH
HOW MANY RECENT TWEETS
RELATED
PHRASES
SIMILAR
ACCOUNTS

9. SEARCH
WORD OR PHRASE VS USING IT WITH
THE HASHTAG

10. LISTS
SORT PEOPLE TO
FOLLOW & ONLY SEE
THOSE ACCOUNTS

11. TRENDS
BASED ON LOCATION &
WHO YOU FOLLOW

12. CONTENT
EBOOKS
TEMPLATES
BLOG POSTS
PODCAST EPISODES
VIDEOS
CHECKLISTS
WEBINARS
PHOTOS
SHARE OTHERS CONTENT
REPOST
YOUTUBE VIDEOS
REPLY TO PEOPLE
DIRECT MESSAGING
TAGGING PEOPLE

13. LEAD GENERATION
GET PEOPLE FROM
YOUR TWITTER
ACCOUNT TO
ANOTHER PLATFORM
THAT YOU CONTROL
TIP: USE LINK SHORTNERS
Bit.ly
BLink
Rebrand.ly
Ow.ly
Buff.ly
TinyURL
Tiny.CC

14. BUILD A BRAND
Take all of this great advice and
get to work!!!

15. TOOLS
TWUFFER
HOOTSUITE
BUFFER
TWEETDECK
TWITTER
TWITTIMER
SOCIALOOMPH

16. Find Tips, Tools, and Business
Information Daily at
FB.com/LadyBiznessInc
Leave a 5 Star Review on
Google (LadyBizness)
Find upcoming events at
LadyBizness.com
GIVE IT TO THE PEOPLE