Social media & strategy for nonprofits: Spirit & Place
ACU_COMS586_Training_PowerPoint_Presentation
1. Training for Apartment Locators
You made it!!! Congratulations and Thank You!!!
To enter the building press “#” 220 on the call box. That will ring my phone and I
can buzz you in. Enter the elevator and press 7 for the 7th floor.
The Club Room is on the 8th floor. One flight of stairs. You can do it :-)
Follow the signs and enjoy the coffee and treats provided by Stupid Good Coffee.
By Ashley D. Stanley
2. By Ashley D. Stanley
“Best Practices of Social Media for
Your Apartment Locating
Business”
3. Best Practices Video: Tom Peters
Tom Peters is co-author of In Search of Excellence—the book that changed
the way the world does business. Tom’s bedrock belief: “Execution is
strategy—it’s all about the people and the doing, not the talking and the
theory.”
5. Training Objectives
Identify two forms of social media you
understand and will regularly use.
Demonstrate your ability to post, like,
comment, and share on these forums.
Demonstrate your ability to connect with
other agents, customers, or clients through
these platforms by friending or following.
7. Ice Breaker Activity
Training Format: Pairs
1. Find someone whose name begins with the same
letter as yours. Can be first, middle, or last name.
2. Answer the form on p. 8 by using Facebook,
Twitter, Instagram, Pinterest, YouTube, or LinkedIn.
3.The first group to answer all 10 statements will
receive a $10 GC to Stupid Good Coffee ($5 each).
8. Improve Your Social
Presence
Update Your Marketing Tactics
Reports, Reports, Reports
Make a Social Media Channel
Plan
Use Hashtags (#) Strategically
Build a Page Customers Will
Enjoy
~ Holly Homer, co-founder of Kids
9. Activity: Tips to Strengthen
Your Marketing Plan
#1 Add Value Propositions to
Profiles
#3 Create Targeted Calls To
Action
#8 Humanize Your Voice
#14 Nip Negative Comments in
the Bud ~ Patricia Redsicker,
Marketing writer and Professional
blogger.
#19 Strive to Learn New Skills
#23 Write Hashtags ~ Joe Pulizzi,
founder of the Content Marketing
Institute
10. Case Problem
Lives in Uptown (Dallas)
Works in a Co-working space
in West End (DEC)
Spends his free time in
Bishop Arts
Has a LinkedIn Profile, Twitter
Acct., and Business Blog
How would you proceed with
contacting him for an apt.?
11. Post Session Survey
I hope you enjoyed your time
today!
Your feedback is important.
Please take a moment to fill
out the survey on page 22.
14. References
STRATEGY: Best Practices, Love 'Em and Hate 'Em [Video file].
Retrieved from #https://www.youtube.com/watch?v=-bKtRgVW7u4
Homer, Holly. (2014, November 12). Holly Homer of Kids Activities
Blog: Expert Interview {TB023} [Web log]. Retrieved from
http://iblogmagazine.com/holly-homer-expert-interview-tb023/
Pulizzi, Joe (2015, February 2). You Are Publishing Too Much (and
Failing)[Web log]. Retrieved from
http://contentmarketinginstitute.com/author/joepulizzi/
Veterans R Moving US. TX DMV# 006757898C | US DOT
#243871. Retrieved from
http://www.veteransrmovingus.com/about-us/
Redsicker, Patricia (2014, May 7). 4 Tips for Handling Negative
Social Media Comments [Web log].
http://wordviewediting.com/4-tips-for-handling-negative-social-media-comments/
Editor's Notes
Signs posted around the entrance, elevator, and hallway leading to the Club Room.
