Turn off or Vibrate Cell Phones Facilitator Chisa D. Pennix-Brown, MBA Name & Business Industry Think about the goals you have for 2013 How you can INCORPORATE blogging into your strategy? Is blogging the RIGHT thing for your company?
What is a Blog? Started in 1994 1997 The Term Weblog was coined 1999 Blog was coined 2010 Technorati revealed that 35% of bloggers were making money from their blogs
The 4 U’s of Business Blogging Usefulto the Reader. Create Urgency. Convey Unique Ideas. Be Ultra-Specific.
The Purpose of the Blog Blog Draws Traffic to your Site Social Networks Promotes the Brand Shows Personality Video Provides Daily Content Attract New Customers Engage Customers0 Email Additional Promotion Tool Gives a visual to customers Use for testimonials & on blog Generate New leads Contact with existing clients Automatically send each blog Ability to personalize messages
Blogging Principles Know Your Audience Make content Attractive with Titles & Content Write for the people but don’t forget search engines Get to the point Use plain language (unless its genre specific) Write in a conversational tone, but be professional Proofread your post
What Blog Should You Use? Wordpress Tumblr Blogger Posterous Blogger Blog.com Typepad Jux Blogetry LiveJournal
What to Blog About? New products & services Employees Accolades in the community Local Initiatives Community Service Sales, Coupons, Discounts Solving Problems Company Values Community Events Holidays Customers
Monetize Your Blog Add Affiliate links Sell space to advertisers Sell your products Create contests Have customers send in photos
Blogging Future 2013 & Beyond Increase in Professional Bloggers Increase in Corporate Brands blogging to insulate marketing Increase in blogs for bloggers Increase in blogs on websites Increase in social media sharing
Thank You for attending Any Questions ?????? Special Thanks to: GTCC Small Business Center Contact Me: Chisa D. Pennix-Brown, MBA Info@LadyBizness.com 336-809-8851