Luisa García ha participado como ponente en la sesión paralela "Responsabilidad Social Corporativa" del Foro Mundial de la Comunicación que se celebra en el Palacio Municipal de Congresos de Madrid. Esta es su presentación.

1. CSR: Howtoreallyimpactyourcompany´sreputation
September, 2014
@luisagarcia

2. THE 3 KEYS TO REPUTATION IMPACT
1.COMMITMENT
2.ENGAGEMENT
3.ADVOCACY

3. COMMITMENT: INTEGRATING CSR INTO YOUR BUSINESS

4. BP Share Price
29 June 2010
302.90 GBP
Approx. 54% dropin share pricein 9 weeks
BP Share Price 20 April 2010
655.40 GBP
IS THIS A CSRISSUE?
Source: London Stock Exchange

5. Source: Estudio RepTrak™ Pulse 2012 Perú. Estudio Global RepTrak™ 100, 2012.
18%
13%
13%
14%
15%
13%
14%
CHANGING THE PARADIGM: CSR ACROSS THE VALUE CHAIN
18%
13%
13%
14%
15%
13%
14%

6. SAB MILLER
CSR INTEGRATION FOR BUSINESS PERFORMANCE

7. •Leadership
•Products/Services
•Innovation
•Performance
•Innovation
•Performance
•Workplace
•Products/Services
•Citizenship
•Workplace
•Governance

8. ING DIRECT:
GOOD GOVERNANCE AS DIFFERENTIATOR IN THE MARKET

9. 2. ENGAGEMENT: FINDING THE “CSR SWEET SPOT”

10. 80s
90s
21st Century
Propogate
ReceiveFeedback
Particpate
THE NEW RELATIONSHIP MODEL

11. Whata companycan do and whatitwilloffer
Whatexpertssayisneeded
Whatbeneficiarieswant
ENGAGE:
FIND WHAT WORKS FOR EVERYBODY
TheCSR SweetSpot

12. BECOMING AN ALLY, GENERATING CHANGE
STARBUCKS:

13. PEPSI:
EMPOWERING THE CONSUMER

14. 3. ADVOCACY: GENERATING EXPERIENCES

15. GENERATE CSR EXPERIENCES, DON´T
JUST RELAY CSR MESSAGES

16. ING DIRECT AUSTRALIA:
OFFERING CROWD FUNDING FOR SOCIAL CHANGE PROJECTS

17. BACKUS:
CONSUMERS LIVING THE EXPERIENCE OF CSR PROGRAMS

18. TELEFÓNICA:
EMPLOYEES LIVING THE EXPERIENCE OF CSR PROGRAMS

19. CHANGE THE PARADIGM
CSR INTEGRATION
CSR acrossthevaluechain
GENERATE EXPERIENCES
Promotepersonal involvement
FIND THE SWEET SPOT
COMMITMENT
ADVOCACY
1.
2.
3.
IMPACT
ENGAGEMENT
Whata companycan do and whatitwilloffer
Whatexpertssayisneeded
Whatbeneficiarieswant
18%
13%
13%
14%
15%
13%
14%

20. www.llorenteycuenca.com
@luisagarcia
Gracias