Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leverage Large - Marti Konstant

1,732 views

Published on

Strategy for startups and small companies who want to grow through affiliation and collaboration with relevant brands and other highly visible companies

  • Be the first to comment

Leverage Large - Marti Konstant

  1. 1. @martikonstant  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  2. 2. STARTUP RESTART LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  3. 3. TO GROW LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  4. 4. What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  5. 5. TOP THREE START-UP PRIORITIES  Reach Relationship Revenue Alan Wells, game producer for the iPhone version of Live Poker,offered in response to Tomasz Tunguz, Redpoint Ventures, distribution,engagement, monetization.  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  6. 6. For a steady pipeline of engaged buyers &influencers LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  7. 7. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  8. 8. Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City Collegeof New York (CCNY) – identifying social influence in networksLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  9. 9. DEFINE YOUR ECOSYSTEM Who’s your customer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  10. 10. IN ACTION LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  11. 11. Standing on the Shoulders of giants -Sir Isaac NewtonLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  12. 12. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  13. 13. 27,389   views | one partner video in five days 1,709   guest blog views Results 150+   tweets and retweets for each PR / partner announcement 25-30   media/analyst interviews for partner announcement Community of thousands  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  14. 14. Amplification Tools, People &Services Nick Kellet on ROI of amplificationLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  15. 15. Start here: Identify your ecosystem Build the right relationships Leverage large brands, people &partners  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  16. 16. OTHER PEOPLE’S MONEY OTHER PEOPLE’S NETWORKS THE OPRAH EFFECT LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  17. 17. HOW Co-marketing Content marketing Guest blogging high-traffic blogs Follow large Engage social media celebrities (authentic) PR engagement hi-traffic pubs & journalists Hi-profile conferences LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  18. 18. Tools Triberr – blogger collaboration Buffer – spreads communications over time Blogs Twitter Facebook List.ly Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools   LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  19. 19. ADVICE LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  20. 20. Domain relevance Alignment Confidence attracts Trust Timing: when need intersects withknowledge offer LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  21. 21. REMEMBER Help others to achieve their goals Seth GodinLEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
  22. 22. @martikonstant www.konstantchange.com  LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012

×