Leverage Large - Marti Konstant
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Strategy for startups and small companies who want to grow through affiliation and collaboration with relevant brands and other highly visible companies
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Leverage Large - Marti Konstant
- 1. @martikonstant LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 2. STARTUP RESTART LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 3. TO GROW LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 4. What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 5. TOP THREE START-UP PRIORITIES Reach Relationship Revenue Alan Wells, game producer for the iPhone version of Live Poker, offered in response to Tomasz Tunguz, Redpoint Ventures, distribution, engagement, monetization. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 6. For a steady pipeline of engaged buyers & influencers LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 7. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 8. Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City College of New York (CCNY) – identifying social influence in networks LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 9. DEFINE YOUR ECOSYSTEM Who’s your customer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 10. IN ACTION LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 11. Standing on the Shoulders of giants -Sir Isaac Newton LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 12. LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 13. 27,389 views | one partner video in five days 1,709 guest blog views Results 150+ tweets and retweets for each PR / partner announcement 25-30 media/analyst interviews for partner announcement Community of thousands LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 14. Amplification Tools, People & Services Nick Kellet on ROI of amplification LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 15. Start here: Identify your ecosystem Build the right relationships Leverage large brands, people & partners LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 16. OTHER PEOPLE’S MONEY OTHER PEOPLE’S NETWORKS THE OPRAH EFFECT LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 17. HOW Co-marketing Content marketing Guest blogging high-traffic blogs Follow large Engage social media celebrities (authentic) PR engagement hi-traffic pubs & journalists Hi-profile conferences LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 18. Tools Triberr – blogger collaboration Buffer – spreads communications over time Blogs Twitter Facebook List.ly Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 19. ADVICE LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 20. Domain relevance Alignment Confidence attracts Trust Timing: when need intersects with knowledge offer LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 21. REMEMBER Help others to achieve their goals Seth Godin LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012
- 22. @martikonstant www.konstantchange.com LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012