3. Research
the systematic investigation into and study of materials and sources in
order to establish facts and reach new conclusions.
Systematic Inquiry
To describe
To explain
To predict
And control the
observed
phenomenon.
4. 2 Types of Research
QUALITATIVE
• Qualitative research
involves collecting and
analyzing non-numerical
data (e.g., text, video, or
audio) to understand
concepts, opinions, or
experiences.
QUANTITATIVE
• Quantitative research is
the process of collecting
and analyzing numerical
data. It can be used to find
patterns and averages,
make predictions, test
causal relationships, and
generalize results to
wider populations.
6. CHARACTERISTICS
QUANTITATIVE RESEARCH
• The data is usually gathered using structured research instruments.
• The results are based on larger sample sizes that are representative of the
population.
• The research study can usually be replicated or repeated, given its high reliability.
• The researcher has a clearly defined research question to which objective answers
are sought.
• All aspects of the study are carefully designed before data is collected.
• Data are in the form of numbers and statistics, often arranged in tables, charts,
figures, or other non-textual forms.
• Project can be used to generalize concepts more widely, predict future results, or
investigate causal relationships.
• The researcher uses tools, such as questionnaires or computer software, to collect
numerical data.
7. Strengths of Quantitative
1. It is objective.
2.The use of statistical techniques facilitates
sophisticated analyses and allows you to
comprehend a huge amount of vital characteristics
of data.
3.The numerical data can be analyzed in a quick and
easy way.
4.Quantitative studies are replicable.
8. Weaknesses of Quantitative
1. Quantitative Method reveals what and to what extent but often fails to
answer more on why and how.
2. This type of research requires the model performance to be monitored
on constant basis in order to ensure its compliance with the original
hypotheses.
3. The impression of homogeneity in a sample may turn out to be fake in
this method.
4. This method involves limited number of Quants supply and also involves
complex disciplines which are hard to master.
5. Inability to control environment.
6. Expensive and Time Consuming
7. Limited outcomes in a quantitative research.