2. INTRODUCTION
Quantitative research is a systematic and empirical
approach to gathering and analyzing data in order to
answer research questions and test hypotheses. It is
based on the principles of objectivity, precision, and
statistical analysis. Here are some key
characteristics of quantitative research.
3. 1. Objective and measurable: Quantitative
research aims to obtain unbiased and measurable
data. It focuses on observable phenomena that can
be quantified, allowing for a systematic analysis of
numerical data.
2. Statistical analysis: Quantitative research
employs statistical techniques to analyze data and
draw conclusions. Statistical analysis helps in
making inferences, identifying patterns, and
testing the significance of relationships between
variables.
4. 3. Replicable and generalizable: Quantitative
research follows rigorous procedures, allowing
other researchers to replicate the study and verify
the findings. It seeks to establish generalizable
knowledge that can be applied beyond the specific
sample being studied.
4. Large sample sizes: Quantitative research
usually involves collecting data from a large
number of participants. This helps to ensure the
reliability and validity of the results.
5. 5. Structured data collection: Quantitative
research relies on structured data collection
methods.
6. KEYPOINTS
Systematic -Done or acting according to a fixed plan
or system.
Empirical-vatiable by observation or expert rather
than theory or pure logic.
Objective -what you intend your research project to
accomplish.
7. Measurable-Enable researchers to perform statistical
tests,analyze differences between groups and determine
the effectiveness of treatment.
Statistical analysis -a procedure of performing various
statistical operations.(survey data, observational data).
Replicable-obtaining consistent results across studied
aimed at answering the same scientific question, each of
which has obtain it's own data.
Generizable -refer to the application of findings to other
situations/context.
8. CONCLUSION
Overall, quantitative research focuses on the
collection and analysis of numerical data to
provide objectives insights into various
phenomena.example range from social surveys to
controlled experiments, clinical trials, and market
research studies.