class project

1. What about a Tune Up
Kyle Steele
New Media Apps
Dr.Strode

2. Amachi
• History
• Amachi Central Kentucky was founded in 2003 as an
initiative of Lexington Leadership Foundation. Since
that time we have matched over 600 children affected by
incarceration and poverty with caring, adult mentors.
• Amachi began with a grant provided by the Mentoring
Children of Prisoners Project funding through the
Department of Health and Human Services. That
funding was discontinued by DHHS in 2007, but our
Board of Directors felt that the Amachi program was too
important to let it end. Private and grant funding from a
variety of sources have allowed the program to continue,
including current grant sub-awards from Leadership
Foundations and the Mid-Atlantic Network for Youth.

3. Amachi Continued
• Amachi Central Kentucky is a mentoring program that seeks to pair caring,
positive adults with children and youth in the bluegrass who have one or both
parents in state or federal prison or are affected by incarceration in some
way. There are over 7 million children faced with the challenges and trauma
that is associated with the negative effects of incarceration.
• 1750 Alexandria Dr, Lexington, KY 40504
• While there are many programs to help those in prison, there are few viable
programs to address the specific needs of the children left behind. Amachi is a
passionate response to the needs of children impacted by incarceration. Amachi
is designed to address their needs and alter the potential negative direction of
these children’s lives through mentoring.

4. Why Amachi
• Making a Change
• Caring for those who have less
• Building futures
• Changing family
• I was able to intern here

5. Personal Experience
• Intern experience
• hands-on experience
• Home meetings
• In building meetings

6. But can they use Media?
• New Media
• Kelly Ansted manages websites and social media
• Amachi Website
• All information regarding Amachi
• Twitter
• They use to keep updated on events and to share pictures
• Facebook
• Event updates , photos , opportunities
Before using this social media platforms where was a lot of trying to set up
meetings to talk about Amachi, posting paper flyer and spreading this by word of
mouth.

7. Use The Full Potential
• They need to be more active on their social media.
• post more pictures
• Post more videos
• Share more Amachi information each day
• Don’t let days pass without posting
• Let us meet the kids being mentored
• Show video or fun quick interviews with the kids

8. Is it Working?
• Yes
• Easier to reach people
• Faster way to respond to those interested
• Easy to share others thoughts that the organization agrees with
• Isn’t hard to use
• It free to use
They need to reach more people and bigger organizations. But this is a
nonprofit so they can’t spend too much money on advertistment because that
money could go else where.

9. Website Pros
• PROS
• Linked directly to
Leadership Foundation
website
• Easy to navigate
• Easy to read.
• Colors are nice to look at.
• They have pictures on
their website.

10. Website Cons
• CONS
• The search box is broken
• The pictures have not been updated in awhile.
• Several pictures are used on multiple tabs
• Hyperlink for the monthly news letter is broken

11. Take a Look
• http://www.lexlf.org/amachi/
• https://www.facebook.com/AmachiCentralKY
• https://twitter.com/amachicentralky

12. Overall Grade
I’m going to give Amachi a B
- Involvement online
- Content
- Set up