Social Media @ Lutheran GeneralHospital Older Adult Services LFGSM 5822 Tina Dyer James Ng
Business Selection• Lutheran General Older Adult Services • Non-profit subsidiary organization of Advocate Lutheran General Hospital • Established 1980
Lutheran General Older Adult Services (OAS)• Mission: To enrich the quality of life of the older person through a full range of services that appropriately responds to the person as he/she experiences needs and desires along the aging continuum.
Lutheran General OlderAdult Services (OAS)• OAS goals: • Promote the individual’s maximum level of independence • Maintain the individual’s present level of functioning as long as possible • Foster socialization and peer interaction • Provide support, respite, and education for families and caregivers
OAS Services• Information and referral service• Adult day service• Emergency response service• Counseling• Home delivered meals• Memory workshops• Support groups
OAS Demographics• 16 Total Staff Members • Director, Manager, Nurses, Recreational Therapists, Social Workers, Activity Counselors, Certified Nursing Assistants• Low technology use • Gwynne (Director) has a personal Facebook page that was last updated Aug 2011 with only a single posting
Gwynne’s Thoughts Will soon upgrade from a flip phone to one of those “phones that talk to you”.Upping her technology credibility so she can get ready for Social Media and look cool to her kids.
Business Challenges• Low awareness of OAS• Small marketing budget • Primarily word of mouth• Limited communication vehicles • Flyers/Posters • Emails
Social Media Capabilities• No social media presence at OAS• Parent organization – Advocate Health Care has: • Facebook • Twitter • YouTube • Dedicated SM staff • Focused on Advocate branding
Social Media Usage• Marketing • Gain new referrals• Engagement • Current & New Customers• Communication • Connect to caregivers/family members of OAS
Social Media Recommendationfor OAS• Leverage the corporate approved tools • Facebook, Twitter, YouTube • Add a blog – Blogger• Most popular• Ease of use• Low cost
Timeline 1st Qtr 2nd Qtr 3rd Qtr 4th QtrPost frequently on Facebook , respond to posts as soon as possibleTweet on Twitter dailyBlog a minimum 4 times/month Introduce YouTube Videos Build library of videos to create an OAS channel Measure which SM Tool is most effective for this audience.
Measurements• Facebook • Number of Likes• Twitter • Number of Followers• Blogger • Page views