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Building A Marketing Vehicle for Facebook
- 34. The Fan Page
• Photo
• Information
• Wall Settings
• Photos
• Custom Tabs
- 39. The Fan Page
• Be Interesting
• Listen to People
• And Respond
• It Is All About the Share
- 40. The Fan Page
• Be Interesting
• Listen to People
• And Respond
• It Is All About the Share
• Ask Genuine Questions
- 59. Facebook Ads
• Segment ads based on age,
birthday, gender, and other
demographic data
• Most importantly: REGION BASED
• Pay-per-click
- 74. Measurement
• Fan Count
• Tiny.Url (tracking links)
• Coupon Code
• Email Distribution
• Sears
• Phone Calls
• Traffic to Website
- 77. Interactions Per Post
• Interactions: average number of
comments, wall posts and likes
generated by each piece of content
you post
- 81. Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965