Building A Marketing Vehicle for Facebook

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  • Building A Marketing Vehicle for Facebook

    1. http://www.getbrandswag.com
    2. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    3. http://bit.ly/bgfacebook
    4. The Fan Page • Photo
    5. The Fan Page • Photo • Information
    6. The Fan Page • Photo • Information • Wall Settings
    7. The Fan Page • Photo • Information • Wall Settings • Photos
    8. The Fan Page • Photo • Information • Wall Settings • Photos • Custom Tabs
    9. The Fan Page
    10. The Fan Page • Be Interesting
    11. The Fan Page • Be Interesting • Listen to People • And Respond
    12. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share
    13. The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share • Ask Genuine Questions
    14. facebook.com/facebook-widgets
    15. Facebook Ads • Segment ads based on age, birthday, gender, and other demographic data • Most importantly: REGION BASED • Pay-per-click
    16. Bonus: Importing that Email
    17. How do you measure success?
    18. Measurement
    19. Measurement • Fan Count
    20. Measurement • Fan Count • Tiny.Url (tracking links)
    21. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
    22. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears
    23. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls
    24. Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls • Traffic to Website
    25. Interactions • Interactions: total number of comments, wall posts, and likes • Interactions = viral marketing
    26. Interactions Per Post • Interactions: average number of comments, wall posts and likes generated by each piece of content you post
    27. Post Quality • Determined by the % of your fans that engage • Depends on how you compare to similar pages
    28. Total Fans • Measures fans who unsubscribe (hiders) • Measure what you are doing right
    29. Questions?
    30. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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