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5 Social Media Case Studies and the Social Consumer Life Cycle
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Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
More from Kyle Lacy
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Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Recently uploaded
A talk given by Julian Hyde at the San Francisco Distributed Systems Meetup on May 22, 2024.
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Julian Hyde
Already know how to write a basic SOQL query? Great! But what about an *aggregate* SOQL query? You know, the kind that uses aggregate functions like COUNT & MAX along with GROUP BY and HAVING clauses? No? Well, get ready to learn how to slice & dice your org’s data right inside your own dev console. From finding duplicate records to prototyping summary & matrix reports, learn the ins and outs of aggregate queries during this fast-paced but admin-friendly session on advanced SOQL concepts.
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
CzechDreamin
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
Intelligent Gimbal FINAL PAPER
Intelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdf
Anthony Lucente
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
Abida Shariff
Designing inclusive products is not only a social responsibility but also a business imperative. This talk delves into the journey of creating accessible hardware products that cater to diverse user needs. Key Topics Covered: 1. Introduction to Inclusive Design - Importance of accessibility in product design - Overview of Comcast's commitment to making products accessible to a wide audience 2. Case Study: Xfinity Large Button Voice Remote - Initial challenges and the evolution of the product - User research and feedback that shaped the design - Key features of the final product and their benefits 3. Designing for Diverse Needs - Understanding human-centered design and its historical context - The impact of designing for people with disabilities on overall product quality - Examples from other industries, such as architecture and industrial design 4. Integrating Accessibility from the Beginning - The cost and efficiency benefits of designing for accessibility from the start - The process of embedding accessibility as a core trait rather than an optional feature 5. Real-World Impact and Continuous Improvement - Insights from in-home studies with users having assistive needs - How continuous feedback and iterative design lead to better products - The role of inclusive research and development practices
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
UXDXConf
This instalment looked at building performance at the earliest stages of your project, covering Interoperability, Solar and Daylighting.
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
IES VE
Agentic RAG transforms how we approach question answering by introducing an innovative agent-based framework. Unlike traditional methods that rely solely on large language models (LLMs), agentic RAG employs intelligent agents to tackle complex questions requiring intricate planning, multi-step reasoning, and utilization of external tools.
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
ChristopherTHyatt
This presentation focuses on the challenges and strategies of connecting problem definitions within product development. Key Points Covered: - Kayak's mission since its inception in 2004 to simplify travel by enabling easy comparisons of flights through technological solutions. - Discussion of the complexities within the travel industry, including the high expectations for personalized user experiences and the various stakeholder influences. - Emphasis on the necessity of maintaining agility and innovation within a mature company through continuous reassessment of processes. - An explanation of the importance of disciplined problem definition to prevent project failures and team inefficiencies. - Introduction of strategies for effective communication across teams to ensure alignment and comprehension at all levels of project development. - Exploration of various problem-solving methodologies, including how to handle conflicts within team settings regarding problem definitions and project directions.
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
UXDXConf
This presentation dives into the practical applications of machine learning within Google's operations, providing a comprehensive overview of how to leverage AI technologies to solve real-world business challenges. Key Points Covered: - Introduction to Machine Learning at Google: Discussion on the role of ML and its evolution in enhancing Google's operational efficiency. - Experience Sharing: Insights into the team's long-term engagement with machine learning projects and the impacts on Google’s operational strategies. - Practical Applications: Real-world examples of ML applications within Google’s daily operations, providing a blueprint to adapt similar strategies. - Challenges and Solutions: Discussion on the challenges faced during the implementation of ML projects and the strategic solutions employed to overcome them. - Future of ML at Google: Insights into future trends in machine learning at Google and how they plan to continue integrating AI into their ecosystem.
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
UXDXConf
In an era where artificial intelligence (AI) is becoming increasingly integrated into our daily lives, the need for empathetic technology is paramount. This talk explores the role of motion design in enhancing AI interfaces to foster empathy and improve user experiences. Key Topics Covered: 1. Introduction to Empathetic AI - The importance of creating empathy in AI interfaces - Personal journey from character animation to AI and robotics design 2. The Role of Motion in User Interaction - Historical context of motion in design, from early Disney animations to modern interfaces - The blinking cursor: An example of effective motion use since 1960 3. Designing for Empathy - How motion can enhance user satisfaction and trust in AI systems - Examples from human-robot interaction and AI interfaces 4. Creating Human-like Interactions - Using motion to provide transparency and context in AI interactions - The importance of natural conversation flows and the ability to interrupt AI responses 5. Avoiding the Uncanny Valley - Recognizing and mitigating the uncanny valley in AI-generated content - Examples of effective and ineffective uses of motion in AI 6. Systemizing Motion Design - Strategies for integrating motion into AI systems at scale - Salesforce’s approach to creating and scaling a motion system for AI
Motion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in Technology
UXDXConf
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
Fwdays
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
CatarinaPereira64715
This talk focuses on the practical aspects of integrating various telephony systems with Salesforce, drawing on examples from implementations in the Czech scene. It aims to inform attendees about the spectrum of telephony solutions available, from small to large scale, and their compatibility with Salesforce. The presentation will highlight key considerations for selecting a telephony provider that integrates smoothly with Salesforce, including important questions to support the decision-making process. It will also discuss methods for integrating existing telephony systems with Salesforce, aimed at companies contemplating or in the process of adopting this CRM platform. The discussion is designed to provide a straightforward overview of the steps and considerations involved in telephony and Salesforce integration, with an emphasis on functionality, compatibility, and the practical experiences of Czech companies.
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
CzechDreamin
The standard Salesforce Approval process can be limiting in many ways, especially in complex scenarios. What if there was a way to implement very flexible approvals where one can use Apex code to make data updates in unrelated records, dynamically generate next steps details, and compute assignees on the fly? And still use UI-based configurations to implement concrete approval processes. In this session, we will share ideas behind such a solution and show a few lines of code to get you started.
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
CzechDreamin
In today's presentation, we'll explore Security Onion, a powerful open-source platform designed to fortify your network security. Security Onion, much like its namesake vegetable, peels back the layers of your network traffic, enabling you to identify and address potential threats. We'll delve into its functionalities, core components, and the advantages it brings to your cybersecurity posture.
Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.
Boni Yeamin
що таке продакт менеджмент? про професію і карєру продактів для світчерів та початківців.
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
Mark Opanasiuk
You’ve heard good data matters in Machine Learning, but does it matter for Generative AI applications? Corporate data often differs significantly from the general Internet data used to train most foundation models. Join me for a demo on building an open source RAG (Retrieval Augmented Generation) stack using Milvus vector database for Retrieval, LangChain, Llama 3 with Ollama, Ragas RAG Eval, and optional Zilliz cloud, OpenAI.
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
Zilliz
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
Jennifer Lim
ScyllaDB has the potential to deliver impressive performance and scalability. The better you understand how it works, the more you can squeeze out of it. But before you squeeze, make sure you know what to monitor! Watch our experienced Postgres developer work through monitoring and performance strategies that help him understand what mistakes he’s made moving to NoSQL. And learn with him as our database performance expert offers friendly guidance on how to use monitoring and performance tuning to get his sample Rust application on the right track. This webinar focuses on using monitoring and performance tuning to discover and correct mistakes that commonly occur when developers move from SQL to NoSQL. For example: - Common issues getting up and running with the monitoring stack - Using the CQL optimizations dashboard - Common issues causing high latency in a node - Common issues causing replica imbalance - What a healthy system looks like in terms of memory - Key metrics to keep an eye on This isn’t “Death-by-Powerpoint.” We’ll walk through problems encountered while migrating a real application from Postgres to ScyllaDB – and try to fix them live as well.
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
ScyllaDB
Recently uploaded
(20)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
Intelligent Gimbal FINAL PAPER Engineering.pdf
Intelligent Gimbal FINAL PAPER Engineering.pdf
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
Connecting the Dots in Product Design at KAYAK
Connecting the Dots in Product Design at KAYAK
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
Motion for AI: Creating Empathy in Technology
Motion for AI: Creating Empathy in Technology
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
ODC, Data Fabric and Architecture User Group
ODC, Data Fabric and Architecture User Group
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Enterprise Security Monitoring, And Log Management.
Enterprise Security Monitoring, And Log Management.
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
5 Social Media Case Studies and the Social Consumer Life Cycle
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www.kylelacy.com @kyleplacy @yourmindframe
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mindframecampaign.org
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#PRSAHoosier
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Slideshare Link
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mindframecampaign.org
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mindframecampaign.org
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Capturing people is
about new leads, not conversions.
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The Derrynoid Centre
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426 vouchers were
sold 88% redemption rate 26% increase in bar sales
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12% renewal on
new leads
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mindframecampaign.org
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Education starts inside
before moving outside.
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75% of customers
were leads from social media
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mindframecampaign.org
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Ask them to
join a community with content
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Over 11,000 Houlihan’s
fans
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Community feedback allows
for quick revamp
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+26% of item
sales
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+7000 new customers
because of an HQ member
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mindframecampaign.org
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+183% new buyers
+196% revenue +78.5% click-through rate
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mindframecampaign.org
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They need to
first be involved in the entire process
Download now