This document outlines the marketing plan for Knobit, a social media app focused on providing high-quality curated content to users based on their interests. The goal is to become the primary "me time" app for users while also providing knowledge. The initial target market will be the over 50 million monthly active Quora users in India, as content-based platforms have proven popular there. The marketing plan will cover the four Ps - product, price, place, promotion. Key tactics include making the app and content free, generating revenue from advertisements and data, and promoting through word-of-mouth, social media, search engine optimization and incentivizing sharing to encourage virality.
2. 2
What exactly are we doing?
Do you ever use social media sites such as Fb, LinkedIn to
read interesting facts, articles etc. ??
Well we are just that sort of social media with focus on great
quality content curated using AI from across the web. Your
feed will be based on topics you like on social media and
chosen on our app
3. “
Company Goal and Vision??
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Become the prime “me time” app for users along with adding
value to the users by providing them interesting content that also
provides knowledge to them
6. 2,510,000,000
Whoa! That’s a big number, isn’t it? Well this is the number of
social media users in the world as of 2017.
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Target Customers??
7. The smallest initial market to
test various hypotheses about
the product will be who users
platforms like Inshorts, Quora as
a form of entertainment.
Initial Market??
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Over 50 million monthly active
users on Quora in India
Proves such content has
a large market in India
and the initial target will
be these users.
8. i.e in almost the same segment:
Flipora, Flipboard ,
Inshorts,StumblUpon.
And many smaller players
Competitors?
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DIRECT INDIRECT
CONTENT-BASED SOCIAL MEDIA
Quora, Reddit Facebook, LinkedIn
11. The Need Being Fulfilled?
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▫ Need to recreational activity
▫ Gaining new knowledge
▫ Exercise the brain
People having these needs:
Those who use Quora, Inshorts
and other such platforms.
12. Collaborators
The content will be curated via AI
and sifted manually to maintain
sanctity of content on the
platform. - Will require human
resource.
The users will also be
collaborators as content will be
sifted based on popularity.
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15. ▫ Content curated from across the internet
and only visible based on interest.
▫ Content summarised
▫ Interesting feed filled with intermittent
riddles, puzzles, trivia, vocab,videos etc.
▫ Social features such as like, share, toss etc.
▫ Feature to save articles from across the
web like in pocket.
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17. Revenue Stream?
Advertisements and Data.
It is difficult to come up with exact numbers but a huge
userbase never has a problem in earning revenues through
advertisements.
For example Facebook earned 17.93 billion USD in 2015. 85%
out of which is from mobile advertisements.
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18. Marketing Channels
Word of Mouth Publicity
The product should follow the
Delta 4 framweork and hence
the users must spread word if
they find the content interesting
enough.
Social media Marketing
The social media such as
facebook etc. can be used to
promote the product
SEO
The app positioning should be
optimised to increase visibility on
play store etc. using search
engine optimisation.
Virality Coefficient
Is the content is interesting
enough the users will be
incentivised to share on
facebook and hence spread
word about the app.
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