An introduction to Messenger, Messenger Bots, and their use in the social media platform matrix.

1. Messenger x Bots
October, 2018

2. !2
Insights
There is an old problem
that’s still getting worse:
organic reach
(Facebook achieves just 2%)

3. !3
The Opportunity
There is a solution:
Messenger

4. !4
The Opportunity
As the
fourth most popular
app in the world
(after Facebook, Instagram & WhatsApp)

5. !5
It has become its very
own certified platform,
and should be treated
to its own strategy
The Opportunity

6. !6
It can be used to regularly
update fans, manage CSR,
and drive click through &
purchases: all in a more
engaging way
The Opportunity

7. !7
Insights
And it is commanding a huge
94% organic reach

8. !8
Insights
This is because 89% of
consumers would rather
communicate with
brands via Messenger

9. !9
Insights
Early adopters have
seen an average of
10% of their Facebook fans
become subscribers
(the most valuable & engaged fans you have)

10. !10
The Result
As a result, their bots
are achieving this:
90% read in the first minute
60% average Click Through Rate
99% read rate

11. !11
The Result
By using a platform that allows
interaction on demand AND can
send fans updates upon request,
you can achieve a much, much
greater ROI from your social
activity & audience

12. !12
Next Steps
The best part?
You already have the
content, tools and resource
needed to build the bot.

13. !13
Next Steps
Check out these
case studies…

14. !14
Case Studies

15. !15
Case Studies

16. !16
Case Studies

17. !17
Next Steps
The next step:
define your objective, and
talk with us to see if a bot
may be able to help

18. !18
Next Steps
Want to see more, discover
some uses & learn how to
implement one into your
marketing mix?

19. !19
Get In Touch
talktous@sharecreative.com

20. Thank You
SHARE Creative, 2018
Sources: The Bot Platform, 2018