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Indonesian Social Media Monitoring Tools
a Company Profile
What is
Katapedia ?
www.katapedia.id – Indonesian Social Media Monitoring Tools
KATAPEDIA is an online
tool to monitor and
analyze your brand or
topic mentions in the
news and social media
for Indonesia region only.
KATAPEDIA helps you in
brand or topic
engagement efforts.
www.katapedia.id – Indonesian Social Media Monitoring Tools
KATAPEDIA System Architecture
www.katapedia.id – Indonesian Social Media Monitoring Tools
Who uses
Katapedia ?
On what
purposes?
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Research Dept.
R & D people use KATAPEDIA to
search & explore potential ideas in
social media and bring them into
their organization.
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Sales & Marketing Dept.
Sales & Marketing people use
KATAPEDIA to locate potential new
customers.
They also use KATAPEDIA to help in
measuring the effectiveness of a
marketing campaign (new product
launch, brand repositioning, etc.)
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Public Relation Dept.
PR people use KATAPEDIA to track
any mentions and sentiment about
their brands/company.
They also use KATAPEDIA to find the
influencers for their
brands/company, and follow up
with tactical engagements on them.
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Customer Service Dept.
CS people use KATAPEDIA to capture
indirect complaints in social media
about their company’s products &
services within minutes.
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Legal Dept.
Legal people use Katapedia to
closely monitor potential illegal use
of their company’s trademark,
counterfeited products, Intellectual
Property violation, etc.
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ Human Resources Dept.
HR people use KATAPEDIA to
keeps track of employees social
networking activities.
www.katapedia.id – Indonesian Social Media Monitoring Tools
@ The C-Suite
The C-Suite use KATAPEDIA to gain
insights on industry trends &
opportunities of business
development in the future.
www.katapedia.id – Indonesian Social Media Monitoring Tools
What kind of Tools
in Katapedia ?
(versi 2.0)
www.katapedia.id – Indonesian Social Media Monitoring Tools
www.katapedia.id – Indonesian Social Media Monitoring Tools
Simple Keywords Entry
Just input the keywords, then it will be
running automatically.
You don’t have to define any parameters
for the sentiment analysis. Katapedia
Artificial Intelligent (AI) will do that for
you. 
Fill these items only
www.katapedia.id – Indonesian Social Media Monitoring Tools
Daily Media Monitoring
Katapedia crawls data every 10 minutes automatically. The results are presented in
the Media Monitoring menu and Daily Update report. Katapedia’s user-friendliness
makes it easy for you to find the information you need from any media channels. 
Just click the
media channel
list to find the
information
you need.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Saving Complete Information
Katapedia saves complete information from the mentions about your brands/topics.
You don’t have to save any information you need by yourself, let Katapedia do that
for you. 
www.katapedia.id – Indonesian Social Media Monitoring Tools
Data Archives
You can’t access Katapedia everyday? Don’t worry, Katapedia archives all
information. You just need to define the keyword and time period, then
Katapedia will show you the results along with their sentiment.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Mention Share Analysis
This feature presents how many times your
brand or topic are being mentioned in the news
and social media, daily and monthly.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Media Share Analysis
This feature shows which media that has been
mentioning your brands or topics, daily and monthly.
For simplicity, only the top 10 media are presented
graphically. See “Tabular Data” menu for complete
media share analysis.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Core Analysis
Katapedia is able to monitor and analysis any issues
and topics deeply. Then the most important is Users
could have a deeply comparison of an issues or just
direct topic towards competitors.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Mention Trend Analysis
This feature presents daily mention trend of your
brands or topics in the news and social media.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Sentiment Analysis
This feature presents automatic sentiment classification
(positive, negative, neutral) for any conversations in social
media. Katapedia using Naïve Bayes Classifier and Artifial
Intelligent (AI) Neural Networks as sentiment engine for
words in Bahasa Indonesia.
Click that
numbers for
detail
information.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Content Analysis
This feature shows a list of the top 15 words (verbs or adjectives only) mostly
used in the mentions about your brands/topics.
Click here for more detailed information
www.katapedia.id – Indonesian Social Media Monitoring Tools
Top Person Analysis
This feature shows a list of the top
15 persons that talks about your
brands/topics in social media.
These persons could be the
influencers for your
brands/topics. Please handle
them with care 
www.katapedia.id – Indonesian Social Media Monitoring Tools
Engagement
Katapedia provides a way to follow up
with the ones talking about your
brands/topics. You can engage them,
build better relationship, and
potentially create a new positive
influencer for your brands.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Gender Analysis
This feature identifies the gender of people that
talk about your brands or topics. It is important
to know the relevancies of your brands or topics
with gender.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Top Location
This feature presents the top 11 locations
(cities) of people that talks about your
brands or topics in social media.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Social Share Index (SSI)
This feature provides index for your brand and competitor’s brand based on
mention and their sentiments in social media. The more positive your brand
sentiment, the higher the SSI of your brand.
Low reputation
High reputation
www.katapedia.id – Indonesian Social Media Monitoring Tools
Additional Media
You can use this feature to
add more media channels to
monitor your brands or topics
as many as you need
(unlimited).
www.katapedia.id – Indonesian Social Media Monitoring Tools
Report Configuration
Katapedia gives a flexible way to
configure the report you need. This
report will be generated in PDF
format and you can send it via
email to as many addresses as you
needed (unlimited).
www.katapedia.id – Indonesian Social Media Monitoring Tools
Reporting Type
Katapedia generates report in
several ways:
1. Daily Report, generated
every 7 am everyday.
2. Weekly Report,
generated every 6 am on
Monday.
3. Monthly Report,
generated on the first
day of the following
month.
4. Custom Report,
generated anytime you
need it.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Dashboard
Katapedia provides a
dashboard to monitor
any mention and
sentiment about your
brands or topics in the
news and social media.
It’s updated on daily
basis.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Fitur Terbaru
KATAPEDIA
Versi 3.0
Dashboard
Menampilkan
data2 penting
diseluruh
channel online
yang tersedia
di katapedia
disetiap
harinya.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Media Darling
Menampilkan informasi tentang Brand apa saja yang menjadi pusat perhatian di
media online (News Portal, Blogs, Forum, Youtube, Instagram) dan dapat
menelusuri nama-nama media apa saja yang menampilkan Brand tersebut,
sekaligus mengetahui Sentiment Media tersebut terhadap Brand yang
dimaksud.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Daily Mention Trend
Menampilkan data-data tiap JAM dari Brand yang sedang
dipantau, sehingga pemilik Brand dapat mengetahui karakteristik
dari pengguna social media yang membicarakan Brand tersebut.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Top Perception & Branding Score
Menampilkan informasi persepsi pengguna social media terhadap suatu Brand dan
seberapa KUAT persepsi tersebut melekat di benak pengguna social media.
www.katapedia.id – Indonesian Social Media Monitoring Tools
www.katapedia.id – Indonesian Social Media Monitoring Tools
Social AIDA Analysis
Menampilkan informasi keberhasilan Marketing Campaign berdasarkan
konsep AIDA (Atttention, Interest, Desire, Action) yang terjadi di Social
Media (Twitter dan Facebook)
www.katapedia.id – Indonesian Social Media Monitoring Tools
Social ROI Analysis
Menampilkan informasi yang membandingkan antara hasil
aktivitas Marketing Campaign dengan target awal yang diharapkan
terjadi pada Brand tersebut. Perbandingan antara hasil dan target
ini dapat mengukur tingkat ROI (Return of Investment) dari setiap
aktivitas Marketing Campaign yang dilakukan untuk Brand terkait.
www.katapedia.id – Indonesian Social Media Monitoring Tools
www.katapedia.id – Indonesian Social Media Monitoring Tools
Social Promotor Score (SPS)
SPS mengadopsi konsep Net
Promotor Score (NPS) yang sudah
lama menjadi standard industri
untuk mengukur tingkat kinerja
perusahaan (sales, dll) berdasarkan
tingkat kesediaan pelanggan
(customer) untuk mempromosikan
Brand yang dimiliki perusahaan
tersebut.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Social Share Index (SSI)
Menampilkan informasi yang terkait REPUTASI dari sebuah Brand
dibandingkan brand sejenis berdasarkan nilai sentiment pengguna
social media terhadap brand-brand tersebut.
www.katapedia.id – Indonesian Social Media Monitoring Tools
HASTAG ANALYSIS
Menampilkan seluruh hastag yang muncul dari keywords yang sedang dipantau.
Dilengkapi dengan Contributor hastag tersebut, Reach yang dicapai, dan Tracking
Hastag harian.
www.katapedia.id – Indonesian Social Media Monitoring Tools
Kirim Email Seketika
EARLY WARNING SYSTEM
Mendeteksi Lonjakan Mention
untuk antisipasi masalah sedini
mungkin sebelum menjadi besar.
www.katapedia.id – Indonesian Social Media Monitoring Tools
www.katapedia.id – Indonesian Social Media Monitoring Tools
KATAPEDIA
Clients
http://nasional.kompas.com/read/2013/12/02/1501000/Survei.Katapedia.Gerindra.Paling.Populer.di.Twitter
http://www.merdeka.com/politik/survei-di-sosial-media-gerindra-terpopuler-demokrat-urutan-8.html
http://www.tribunnews.com/nasional/2013/12/02/november-2013-gerindra-miliki-popularitas-paling-tinggi-di-sosial-media
http://www.antaranews.com/berita/437533/katapedia-elektabilitas-prabowo-hatta-di-jejaring-sosial-meningkat
http://www.suarapembaruan.com/home/inilah-riset-perang-kubu-prabowo-hatta-dan-jokowi-jk-di-dunia-maya/56844
http://pemilu.seruu.com/read/2014/07/04/220230/katapedia-jokowi-jk-unggul-di-media-sosial
http://poskotanews.com/2014/07/04/jokowi-jk-menang-di-media-sosial/
http://techno.okezone.com/read/2011/05/11/55/456014/katapedia-software-media-monitoring-asli-indonesia
http://metroterkini.com/berita-7267-prabowohatta-ungguli-joko-widodojk-unggul-di-dunia-maya.html
http://www.republika.co.id/berita/pemilu/menuju-ri-1/14/06/07/n6rpl1-kampanye-prabowohatta-dinilai-lebih-efektif
http://www.infokomputer.com/2014/07/fitur/meneropong-politik-dengan-social-media-analytics/
http://www.solopos.com/2014/07/24/jokowi-presiden-terpilih-ini-kunci-kemenangan-jokowi-jk-521578
http://www.hidayatullah.com/berita/nasional/read/2014/11/18/33441/saatnya-galakkan-twitter-dakwah.html
http://beritabulukumba.com/11458/survei-capres-farhat-abbas-ungguli-jokowi-di-twitter
http://www.deliknews.com/2014/05/27/meski-gagal-capres-gita-wirjawan-punya-tim-socmed-yang-kuat/
http://jaringnews.com/politik-peristiwa/umum/62768/elektabilitas-prabowo-hatta-di-media-sosial-meningkat-jokowi-jk-turun
http://nasional.kompas.com/read/2013/10/28/1655327/Survei.Kasus.Sapi.Bikin.PKS.Paling.Populer.di.Media.Sosial
http://www.suaramerdeka.com/v1/index.php/read/news/2014/06/18/206317/Kekuatan-Prabowo-Jokowi-Berimbang-di-Socmed
http://politik.news.viva.co.id/news/read/471340-gita-wirjawan-paparkan-visi-sebagai-bakal-capres-siang-ini
http://news.detik.com/berita/2397919/terpopuler-di-media-sosial-karena-kasus-sapi-ini-kata-pks
Liputan Media
KATAPEDIA
www.katapedia.id – Indonesian Social Media Monitoring Tools
“We love to discuss and to find what
you really need about Social Media
Monitoring. Please contact us…”
THANK YOU
Deddy Rahman
info@katapedia.id
081212 781 082 (wa)

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KATAPEDIA, Indonesia Social Media Monitoring tool

Editor's Notes

  1. Apabila mau memisahkan antara “what” dan “why we need it”, sekaligus menggarisbawahi manfaat (yaitu tercapainya brand engagemen yang tinggi), kalimatnya akan menjadi: “KATAPEDIA is an online tool to monitor and analyze your brand or topic mentions in the news and social media for Indonesia region only. KATAPEDIA helps you in brand or topic engagement efforts”
  2. Marketing campaign could be for many initiatives: new product launch, brand repositioning, new USPs…
  3. Maybe “capture” is better than “handle” in this case. What the CS Dept really capable of doing is the capturing part. That way they will be able to decide whether to handle or not, and how. “Indirect” complaints, because any negative mentions in social media mostly aimed to SHARE with the social friends, not necessarily to the company/brand owners.
  4. Mas Deddy, ini pertanyaan aja. Klau penggunaan ilegal atas trademark itu bagaimana caranya bisa kelihatan dari social media mentions ya? Kalau di surat kabar cetak sih jelas, biasanya dari ambar iklan produk lain…
  5. Tanya: apakah ini maksudnya random saja, yaitu adanya probabilitas nama salah satu karyawannya muncul dalam komentar atas produk/jasa mereka?
  6. Mas Deddy, yang ini apa bukan FEATURE? Kalau TOOL #2 di halaman berikut..nah… itu yang beneran “TOOL”