11. Influential factors for student's decision to Study
Abroad.
Higher Social Status
Country of program
Foreign education is better
Will help Professionally in a
globalized world
12. Factors affected student decision to not study aboard
Family
Fear of travelling to a
new country
Citizenship/Passport
problem
Fear of getting low
grades while abroad
Complications with
test preparations such
as GMAT, GRE
13.
14. INTERNAL FACTORS
STRENGTHS (+) WEAKNESSES (–)
Global Brand.
Customer satisfaction
post service.
Word of mouth
Back office workers not
supportive to front office
workers.
Customer follow up is not
up to that mark.
EXTERNAL FACTORS
OPPORTUNITIES (+) THREATS (–)
Market expansion
Improving the brand
perception
Highly competitive market
New competitors
Reputation