1. EE.. HHooppee CCuunnnniinngghhaamm
 Hollywood, Florida 33021  754-551-4027  alwayshopec@gmail.com
Professional Summary
Advertising and marketing professional effectively delivering high quality digital and traditional media
and marketing plans, including implementation. Possessing a comprehensive background, which
includes lead generation, tactical and strategic planning, and media placement. A detail oriented h igh
achiever who produces results both individually and as part of a results-driven team. Successfully
driving growth in company ROI through superior negotiation, effective targeting, and data analytics.
Skills
 Budget Development and Management
 New Business Development
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development
 Oversee Web Builds
 Call Center Development and Oversight
 Copywriting
 Traditional and Digital Media Management
 Competitive Analysis and Action Planning
 Proficient in most Software Applications
 Marketing and Media Strategies and Campaigns
 Lead Generation
 Sales Collateral & Support
 Content Development and Maintenance
 New Product Launch
 Qualitative and Quantitative Market Research
 Trades Show Participation and Attendance
 Planning, Placement and Production of Advertising
 Data Tracking and Analysis
 Invoicing and Accounting
 Lead Management/Client Relationship Management
Verticals/Account Experience
 Education
 Travel
 Automotive
 Travel
 Retail
 QSR
Professional Experience
LGTECHNET/CONVERSION CALLS, Fort Lauderdale FL – Lead Generation and Contact Center
Director of Account Management 3/2008 to Present
Selected Accomplishments:
 Reduction of scrub rates by 35%
 Increased sales 300%year 1 and 800% year 2
 Implemented policy and procedures for continued growth and client development
 Developed and successfully launched Conversion Call division
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market
needs ahead of the curve.
 Lead the closure of numerous high level, high profiles clients
 Increased successful collections 60%
CITY COLLEGE/CITY ADVERTISING, Fort Lauderdale FL – Multi location Career Education Organization
VP of Advertising and Marketing 3/2006 to 3/2008
Selected Accomplishments:
 Reduced CPE an average of 25%
 Facilitated population growth at all locations
 Increased lead volume 50% while lowering expenses
MEDVANCE INSTITUTE, West Palm Beach FL – Multi location Career Education Organization
Director of Advertising and Media 10/2003-3/2004 and 3/2005-1/2006
Selected Accomplishments:
 Reduced contract rates an average of 15%
 Developed companywide procedures for tracking and monitoring lead volume ensuring efficiency
 Increased lead volume 35% while lowering expenses 15%

2. EE.. HHooppee CCuunnnniinngghhaamm Page 2  Phone: 754-551-4027
AMERICAN INTERCONTINEL UNIVERSITY/CEC, Weston, FL – Multi location Career Education Organization
Director of Advertising and Media 3/2004-3/2005
 Secured celebrity event attendance
 Increased lead volume 40% while lowering expenses 25%
 Reduced broadcast expenditure 30% while maintain expected lead volume
 Implementation of a new CRM to ensure accuracy and compliance
KEISER COLLEGIATE SYSTEM, FORT LAUDERDALE, FL – Multi location Career Education Organization
Director of Advertising 1/2002-6/2003
 Developed Hispanic target initiatives
 Defined and developed key indicators for recruitment success
 Increased lead volume 70% in 6 months, while reducing expenditure
 Implementation of a new CRM to ensure accuracy and compliance
 Increase television inquiry volume 200%
 Developed brand book and launched jingle effectively building the Keiser brand
AGENCY EXPERIENCE, US – Full Service Advertising Agencies
Agencies and Accounts 1/1992-8/2001
 Hawthorn/House – Automotive
 The Media Edge (Y&R) – Travel (Cruise and
Resort) Sports Franchise, Banking, Sea Doo
Bombardier NV
 Stephen Gordet Associates – Senior Lifestyle
Corporation, Chambrel Retirement Communities,
developed yellow page placement division
 MTV Group – Retail, Travel, Luxury Consumer Goods
and Real Estate, Insurance
 The Smith Agency.com – ValueLink, Godspeaks, Papa
Johns, Arby, Sun-Sentinel.com, Enmark, QuickBiz
Internet Group
 Contact/Freelance – Davis Coin, Phillips Air
Compressor, Budget Air, Garrett Advertising, The
Creation Network, Potamkin Automotive
Education
CITY UNIVERSITY OF NEW YORK – BARUCH COLLEGE, New York, NY
BBA Marketing – Specialization in Advertising and Public Relations
 Phi Theta Kappa
 Graduate Cum Laude