2. Codes&Convections
What do we expect from a music magazine?
Through my own research and planning I have discovered there are 3 areas in a magazine which contain key
concepts;Front cover,content page&double page spread. In music magazines they will clearly identity the
genre of magazine through the type of content&pictures used. it is key to grabs the readers attention
therefore they will contain artists throughout,posters,interviews,reviews of new albums and contain a photo
shoot of the artist being featured.
Front Cover:
Content Page
Double Page Spread
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Full bleed image
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Title
Title
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Masthead
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Article
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Features
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Coverlines
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Images
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Images
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Plug
Background
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Page numbers
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Barcode
Pull quote
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Editor's note
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The artist
Logo
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Issue number
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Page number
Price
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logo
3. Audience
Why do audiences read magazines? What do they expect from a music magazine?
The typical readers of music magazines tend to be young adults and teenagers as
a lot of features mentioned in codes and convention attract readers of this age
especially things like free posters which are high quality that they can use.
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People who read music magazine tend to want to be a insider therefore
magazine will involved the latest reviews,photos and interviews so the
audience can develop a personal relationship with the artist.
They want the latest and most popular artists to be featured so can be on trend
and have the latest on their albums and tours.
The audience want access to high quality pictures not found anywhere else
People who read music magazines find it relaxing and easy to read through
their travels and free time
The information included in magazines are believed to be trustworthy and
honest therefore are a reliable source of information for readers.
Are fairly cheap and easy to access in any shop
Can find out more about the music industry and may inspire people on their
musical careers.
4. Pleasure and benefits
Readers of music magazine feel a lot of pleasure and benefits. This is done through
concepts such as the pleasure of winning a competition and gaining free gifts as
you feel you have saved money. The audience feels they have a personal
relationship with the magazine or artist featured and also create relationship by
interacting with other people about music. You feel you are apart of a community
of readers of the magazine. Also readers can create their own personal identity by
reading about the artists that they consider idols and look up too. Often found
amongst many people, it is a relaxing way to pass time.
Why do people still read music magazines in light of access to the internet?
As technology has become so developed and key in society there is no longer one
option of printed magazines to readers. Magazines will have online websites or
social networking sites so readers can consume their magazines more easily.
However print format is still used as allows:
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Storytelling experience that online doesn’t
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Posters and pictures that can be easily used
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Carry around a magazine physically,as not everyone has access to the internet
24/7
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Come across other artists of the same genre easily.
5. Representation
R&B/Urban
The genre of music that I am going to being presenting in my music
magazine is R&B/urban music.
Artists:
Awards●
Drake,
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The Bet Awards; Best Male/Female R&B
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Eminem,
artist-Miguel& Rihanna
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A$AP rocky, ● MTV Video Music Award; Best HipHop
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Jay Z,
Video-Drake
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Beyonce,
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BillBoard-R&B/Hip-Hop Digital song;
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Rihanna,
Eminem Berzerk
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Iggy Azalea,
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Albums:
Nicki Minaj,
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Drake:Nothing was the same ,
Azealia Banks.
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Jason Derulo:Tattoos ,
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Macklemore&ryan lewis: The Heist ,
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Kayne West:Yeezus ,
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Jay Z: Magna Carta...Holy Grail
6. ...
Attitudes,Clothing,Ideology
R&B can include, Hip Hop, Rap and Grime and these genres can all link together in
the music industry and music videos.
When picturing a R&B artist it is very common to imagine a African Caribbean
male,who does drugs,raps and living in a run down area however that is not the case.
This is only due to the way media portrays it.
The women are often present very powerful and independent when rapping or
presented very sexually to appeal to men when wearing revealing clothing in their
music videos and their sexual dancing. The men are also presented powerful however
are stereotypically more aggressive and rude.
Guns,Money and drugs are commonly associated with R&B as the need to look
'cool' and 'hard'. This is due to a lot of artists lyrics being about violence,sex etc.
Mainly targeted for teenagers and young adults as is a current music to listen to. It
has got very popular in society as it is apart of the mainstream music and often in the
charts.
In magazines they will use this representation to portray R&B the very same way.
Rap artists such as Kayne West or Eminem often featured on the front covers with a
close up or mid shot with very serious facial expression&powerful body language.
And females such as Nicki Minaj or Rihanna is very revealing clothing such as
bodysuits. Also upcoming R&B artists are very common to be featured on social
networking e.g SBTV.
7. Institution
The most common ways magazines will make money is through the money they
receive from the consumers buying the magazine as the readership increase, also
revenue by featuring adverts that the audience are interested in.
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They are attempting to keep the audience by making them interested. They do
this by;
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Bold and attractive front covers
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Famous and popular artists featured.
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Using new media;social networking and apps
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News and gossip
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Freebies
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reviews
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Merchandise
Business models are used to ensure a sustained audience for example TV
channel's,radio and stages at festivals. This are very effective as they will affect
people's everyday lives for example adverts while watching TV, the radio on in the
car etc. These features will keep their audience as they are constantly reminded of
their brand/magazine and will therefore rely on it for there music.
For example Keerang have their own music channel which will wider their assets as
will constantly be listen to or found when looking through music channels also
NME has their own stage at Reading &Leeds Festival which will also increase the
magazines readership as they aren't just a music magazine.
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