Koushik Dutta is seeking a managerial role in marketing management. He has 12 years of experience in marketing and currently works as the Manager of Chemicals Marketing at Haldia Petrochemicals Ltd in Kolkata. He holds an MBA and BE in Mechanical Engineering and has expertise in business development, sales, customer relationship management, and team leadership.

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KOUSHIK DUTTA
569/1, Nayabad Prantik, Flat–201, PO – Panchasayar, Kolkata – 700094, WB, India
Contact : +91-9748779358
E-mail:koushikdutta1@rediffmail.com/ koushikdutta1@yahoo.co.in
 Seekingmanagerial assignmentsin marketingmanagement with an organization ofrepute.
 Preferredlocation: Anywhere in India, Singapore,Dubai, Europe,UK, USA
Career Objective :
Continuousimprovement in my field of work with a focus on becoming the source of knowledge based on learning
ability &experience.
Professional Snapshot:
 BE, MBA 12 years of all-roundexperience inmarketingmanagement.
 Presentlydesignatedwith Manager – ChemicalsMarketing, Haldia PetrochemicalsLtd,Kolkata.
 Resourceful in maintaining relationship with customers, service providers & inter departments to achieve
targetsas per plan by resolvingcritical issues.
 Demonstrated significant abilities in conceiving innovative approaches to generate business by penetrating
newmarketsegmentsandtappingnewcustomers.
 Proven ability in creating strong sense of customer orientation through disciplined approach so as to
consistentlydeliveroutputmeetingcustomerrequirements.
 Energetic leader known for ability to led the team for challenging responsibilities and create successful
outcomesincomplex businesssituations.
 Excellent presentation and negotiation skills with expertise in providing high value-added services to
customers.
 A proactive planner with expertise in business planning, sales plan execution, account management with skills
incompetitor& marketanalysis.
 Dynamicprofessionalwithexperience inmarketing&supplychainmanagement.
 An out –of- the-box thinker with a proven track record of increasing revenues, streamlining the system and
creatingthe teamwork environmenttoincrease productivity.
 An effective communicatorwithexcellentleadership,problemsolving,planning&analysisskills.
Roles & Responsibilities in brief :
 Continuousevacuationof the productforsustainable plantoperation.
 Focusin achievingthe departmental objectives&targets.
 Streamliningexistingsystems&processestoenhance efficiencieswhile maximizingmargin.
 Identifying prospective new customers, expanding business from the existing clientele and continuous market
intelligence forsurvival incompetitive market.
 Liaisingwithexternal agencies ensuringstatutory compliances.
 Coordinatingwith plantproduction &logisticstoexecute ordersasper plan.
 Scheduledcustomervisitstoensure customerrelationship.
 Update markethappeningsfacilitatingdecisionmakingforimprovingmargin.

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Core Competencies:
 Ability to identify with the wants and needs of the target customer and communicate the company's brand
image andproduct value insucha wayas to elicitafavorable reactionfromthattargetcustomer.
 Trend identification, strategic business planning, message creation and effective communication in written
and graphicform.
 Market research,analysis,measurement&control
 Team building
 Businessintegration
 Training& development
Employment Scan :
1. Haldia PetrochemicalsLtd, as Manager – ChemicalsMarketingbased in Kolkata Nov’07 till date
Accountability
 Marketing management of eight no of chemical products (Benzene, Butadiene, Py Gas, Motor Spirit, CBFS,
Cyclopentane,LPG& C4 Raffinate).
 Businessplanning&budgetingforassessmentof revenuepotentialinbusinessopportunities.
 Reviewingmarketresponse /requirements,analysis andapply theminpricingmechanism.
 Ensuringsuccessful completionof term& spotexportsalestenderingprocessasperschedule.
 Executionof contractsas per agreedtermswiththe selectedbuyers.
 Coordinate with all concerned (plant, surveyor, CHA, Vessel Agent, Transporter & customer) for execution of
orderas per schedule.
 Adhering to departmental systems & processes to follow the strategy set for long term & short term business
directionstoensure maximumprofitabilityinline withorganizational objectives.
 Conductingmarketingoperationswithfocusonachievingtargetsasperplan.
 Identifyprospectivebusinessregionanddevelopnew customerbase inthe region.
 Ensure processingof shippingdocumentsthroughCHAs asperschedule.
 Buildinghealthybusiness relationwithmajorclientele,ensuringmaximumcustomersatisfaction.
 Organise internal &external customersatisfactionsurveyandemphasisoncontinual improvement.
 Ensure compliance to statutorynormslike IMS,Certificate of Originrequirements,port &customs.
 Identifyingnewmarketsegment&developnew customers.
 Term & Spotsale tendering andexecutionof contracts.
 Timelysettlementof demurrage claimswithminimumoutgo.
 Developingsubordinates achievingteamwork therebyimprovingproductivity.
Accomplishments
 Holdsthe creditof handlingexporttenderingprocessforBenzene&Butadiene worthINR800 Crs.
 DedicatedefforthelpedinachievinghighestGSV of INR350 Crs ina month.
 Contributionhelpedinmeetingdepartmental objectives&targetsof GSV of INR4000 Crs per year.
 Hard negotiation skillshelped inconvincingcustomerstoaccept HPL’stendertermsbyexportcustomers.
 Negotiation&analytical skillshelpedin30 – 40% reductionindemurrage claims.
 One of the projectswasdeclaredas ‘noteworthy performance’of the departmentbyIMS auditor.
 Activelyparticipatedindevelopment&marketingof new productcalledC4Raffinate.
 Supplyplanof MotorSpirit(MS) helpedinfetching higherrealization.
 ContributedinbuildingBusinessProcessWrite UpforChemical Marketingdepartmentof HPL.
 Steeredthe effortsindevelopingdepartmental SOPs.

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 LPG price analysis basedonrecycle economics helpedin extractingmaximumrealization throughLPGsale.
 Developed Cyclopentaneprice template forachievinghighestrealization.
 Contributed indevelopmentof onlinedatabank.
 Assisted instandardizationof e-mailsandletterformats.
 Assistedindevelopmentof onlineapproval processforpaperlesstransaction.
2. SHV Energy Pvt Ltd, as Executive basedin Kolkata Nov,2005 – Oct,2007
3. SJK Steel plant Ltd, as GET basedin Hyderabad Dec,2004 – Oct,2005
4. Superintendence CoofIndia Pvt Ltd, as Trainee Engineer basedin Kolkata Apr,2004 – Nov,2004
Special Marketing Projects Handled:
 Executedbulksalesof bothEuro-IV &Euro-IIIMotor Spiritinsingle consignment.
 Executedbulksalesof bothPyGas & Euro-IV MS in single consignment.
 Executedbulkexport salesof Benzene &Butadienetogetherinsame vessel.
 Assistedin businessdevelopmentof C4Raffinate sale toPIBsector.
 Assistedinbusinessdevelopmentof CBFSsale incarbonblacksector.
 Memberof tendercommitteeforBenzene&Butadiene annual termexportof Rs1000Crs.
 ContributedinimprovingdepartmentalGSV fromRs250 Crs to Rs 350 crs per month.
Entrepreneurial Assignment:
Oct,1999 – Sept,2000 & May,1994 – Sept,1996 : Family Business
Accountability:Procurement&retail salesof garments
Academic Accomplishments:
 Earned1st
Classwith‘Distinction’inDiplomainMechanical Engineering.
 Achieved1st
Classin Bachelorof Mechanical Engineering.
 EarnedMBA fromAnnamalai University throughdistance learning.
Academic Qualifications :
 MBA in International BusinessfromAnnamalaiUniversityin2013
 BE in Mechanical EngineeringfromUtkal University(now BPUT) in2003
 DiplomainMechanical EngineeringfromWBSCTEin1999
 +2 fromWBCHSE in1994
 10th
from WBBSE in1992
Personal Details :
 Date of Birth : 1st
October,1976
 Nationality:Indian
 Hobbies :Driving,playingTabla
 Languagesknown : Bengali,English.Hindi
 Workingplatform: MS office,SAP
 Passportno : L5353442
Declaration :
I herebydeclare thatthe informationfurnishedabove are true tothe bestof myknowledge andbelief.
Signature Date