Japanese automobile industry is well-developed, Toyota or Honda is one of the most famous case in the world. Their presence is not only in Japan, but more over the world now.

1. Marketing Case #1

2. Overview of Industry
Japanese automobile industry is well-developed,
Toyota or Honda is one of the most famous case in
the world. Their presence is not only in Japan, but
more over the world now. This case shows you the
whole strategy how Japanese automobile industry
has developed.
Toyota
Toyota is one of the successful automobile company in Japan.
They have their own system for developing their well-productivity.
And they have their own strategy for each model. Not only for the
targeting, but for telling the story.
This case shows you the strategy how they got so famous all over
the world.

3. Story Targeting
They set the target definitely before producing new model. And
focusing on the story what customer will experience. Each story
decides the car style, model etc.
Student
Adult
Family
Senior
C
B
B
A

4. Life Time Story Targeting
Story is always changing for every person. So, they set the target
as customers are growing. For the entrance, they suggest the
cheaper one to the student layer, if customers like it, they’ll
suggest another level as growing.
Student
Adult
Family
Senior
B