Uniqlo is currently the 4th largest global apparel retailer by sales. In 2012, Uniqlo generated $8.14 billion in sales, with 90% coming from Japan and 10% from overseas markets. However, Uniqlo aims to reach a 50-50 domestic to international sales split by 2013 and become primarily an international brand, deriving most sales from outside Japan, by 2014. To achieve this goal, Uniqlo will need to leverage its strengths in Japanese quality control and product design while expanding operations globally through localization in new international markets. Challenges include maintaining strong supplier relationships, managing risks across diverse markets, and educating a multicultural workforce.

1. UNIQULO CASE3nensei08bn117f Lisa Miyake08bn124l Shogo Yamaguchi08bn131e Masahiro Yoshida08bn133k Takahiro Yoshino

2. OutlineCurrent Situation Uniqlo’s current positionUniqlo’s SWOT analysis5Cs analysisOur suggestion

3. Uniqlo’s current positionWorld’s 4th in salesSales in 2012 : 8,14,800 million Yen In Japan : In overseas = 9 : 1It will be 50:50 by 2013It will be reversed by 2014

4. SWOT analysis

5. 5Cs analysis

6. Our suggestionJapanese quality control ×localization

7. Japanese quality controlfunctionUNIQLOHeat techsimplefashionableZaraOther brandsdesign

8. localizationNeed to go everywhere as long as possibleTo reach the goal for 2014Need to employ multicultural peopleTo sell Japanese products in the world

9. ChallengesNeed to keep strong ties with collaboratorsRisk management Should not rely on markets in few specific countriesEmployee education

10. Thank you for listening!