Dynamic and strategic sales and marketing executive offering wide-ranging experience demonstrating strategic technology implementation, development of strategic partnerships, restructuring for organizational efficiency, and effective business development

1. LinkedIn Profile: linkedin.com/in/danatkinson1 page | 1
Dan Atkinson
798 Hutchinson Road, Walnut Creek, CA 94598
Phone: (801) 209-8900 | Email: atkda01@gmail.com
SALES and MARKETING EXECUTIVE
Dynamic and strategic sales and marketing executive offering wide-ranging experience demonstrating strategic technology implementation,
development of strategic partnerships, restructuring for organizational efficiency, and effective business development
Areas of Expertise
• Executive Leadership
• Business Development
• Sales/Marketing Acumen
• Strategic Planning
• Strategic Alliances
• Cost Control
• Cross-Functional Team Leadership
• Risk Management
• Technology Sophistication
PROFESSIONAL EXPERIENCE
NetXperts, Inc., Walnut Creek, CA
Sales Director
6/2017 - Present
• Managed team of account executives and inside sales staff for this leader in network solutions for San Francisco Bay Area
organizations – increased company revenue by more than $3.3 million.
• Secured new contracts with Peralta Community College District (Laney College and Merritt College), and with 181 Fremont (core
tenant is Facebook), the 802-foot mixed-use skyscraper in the South of Market District of San Francisco.
• Served as technical consultant for marketing and sales technologies - created content and design for launch of new company
website; and implemented Salesforce integration with external applications.
ControlFusion, LLC, Walnut Creek, CA
Founder and CEO
1/2012 – 6/2017
• Founded this service company offering distributed virtual desktop technologies to companies including OpenTable and Ball
Corporation – set up all company operations, marketing materials, website, and internal policy and procedural documentation.
• Developed strategic alliances with infrastructure and software vendors including Microsoft and VMware – offered subscription-
based enterprise desktop services.
• Implemented Salesforce to Salesforce partner integration with Moka5 – generated more than 1800 new shared leads (Moka5 to
ControlFusion).
DirectPointe, Inc., Lindon, UT 3/2000 – 12/2006 and 4/2009 – 8/2011
Co-Founder / Executive Vice President – Sales, Marketing, and Alliances
• Co-founded one of the first and largest pure-play Managed Services Providers - offered comprehensive IT services to the SMB
market for a monthly subscription price.
• Implemented marketing plans and built partnerships to create service offerings – grew annual revenue to more than $7 million
with limited external funding.
• Restructured sales team – cut costs more than 25%; changed focus to larger clients; increased sales by more than 200% within
one year; increased average contract value from $140K to $300K; achieved run rate of $14 million in new contract bookings;
and increased monthly recurring revenue by 20%.
• Redesigned website and deployed search optimization services to increase quantity and quality of leads – increased qualified
organic web-based leads from 15% to over 30%.
• Orchestrated migration from Sugar CRM to Salesforce – integrated lead scoring process to improve close rates and sales
forecasting.
• Negotiated multi-year agreement – saved more than $1 million in software license fees.

2. LinkedIn Profile: linkedin.com/in/danatkinson1 page | 2
Dan Atkinson
EcoSteel Building Systems, Salt Lake City, UT 1/2007 – 3/2009
Vice President – Operations and Marketing
• Streamlined systems and operations for this provider of custom eco-friendly and sustainable engineered building systems.
• Implemented new systems – developed new system to streamline quoting; implemented Salesforce; and created a partner
program for architects.
• Grew sales bookings by 90% - increased sales pipeline to more than $80 million.
OTHER WORK Co-Founder / Vice President – Sales and Marketing, HomeCase, Salt Lake City, UT
EXPERIENCE Vice President – Sales, Piracle, Salt Lake City, UT
Sales Executive, Compaq Computer Corporation, Salt Lake City, UT
Marketing Representative, CA Technologies, Salt Lake City, UT
Area Sales Manager, U.S. Robotics (Megahertz Corporation), Salt Lake City, UT
AWARDS / “Utah 100 Award” (2003, 2005, 2006, and 2007), by Mountain West Capital Network
RECOGNITION Elected “Global MSP Network Chairman (2003 – 2004)
TECHNOLOGIES Business Applications: Microsoft Office, Salesforce, Marketing Automation
Graphics: Adobe Creative Suite, Squarespace
Infrastructure: Systems Management, Networking, Cloud Computing, SaaS
Services: ITIL V3 Foundation Certification, Help Desk