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• 63,000 employees 
(1,800 technology) 
• $12.5B in revenue
3 
Context: Our Business & Technology Challenge 
Our business ambitions have dramatically increased in terms of complexity, scale & 
speed and technology is increasingly critical in all parts of our business 
.com 
CUSTOMER CUSTOMER 
.com 
Technology as The Key Enabler
Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck
Photo by 401(K) 2013 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/68751915@N05 Created with Haiku Deck
Photo by zombieite - Creative Commons Attribution License https://www.flickr.com/photos/78593866@N00 Created with Haiku Deck
Photo by umjanedoan - Creative Commons Attribution License https://www.flickr.com/photos/8271124@N03 Created with Haiku Deck
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Quality & Throughput 
June 13 Sep 13 Dec 13 Mar 14 June 14 
Bugs 
Features per month 
Sep 14
Release 1 
= BEFORE 
= NOW 
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 
Release 2 
RESULTS: 
DEPLOYMENT/RELEASE 
FREQUENCY
STORY: RESTAURANT RE-CONCEPTS 
Some context: 
• 11 re-concepts completed in 2013 
• 44 planned in 2014 
• 30+ high impacting incidents in 2 months 
Business leader phone call – “you need to triple 
the size of your team….” 
My response – “that’s one way to solve it….”
RESULTS: RESTAURANT CONTINUOUS IMPROVEMENT
What I want to leave you with…. 
• PEOPLE - #1 asset 
• Everything we build should be about the customer – 
ask ourselves “would the customer value that?” 
• Passionate belief in continuous improvement as a 
critical component of how we get work done in the 
future – need to create a learning culture 
• Be persistent….”keep going” 
• Leaders HAVE to evolve
If I could wave a magic wand, every leader in the 
organization would…. 
• Honor Reality 
• Become a student - Go & See 
• Become a teacher – Learning Culture 
• Problem Solving 
• Improvement Kata 
• Lead by Example (actions matching words) 
• Ask Why and Articulate Why
I could use help with…. 
• Measurement, specifically throughput 
• Case studies 
• Stories (good & bad)
QUESTIONS?

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DOES14 - Courtney Kissler - Nordstrom - Transforming to a Culture of Continuous Improvement

  • 1. Photo by Louis K. - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/49644719@N06 Created with Haiku Deck
  • 2. • 63,000 employees (1,800 technology) • $12.5B in revenue
  • 3. 3 Context: Our Business & Technology Challenge Our business ambitions have dramatically increased in terms of complexity, scale & speed and technology is increasingly critical in all parts of our business .com CUSTOMER CUSTOMER .com Technology as The Key Enabler
  • 4. Photo by zilverbat. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25228175@N08 Created with Haiku Deck
  • 5. Photo by 401(K) 2013 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/68751915@N05 Created with Haiku Deck
  • 6. Photo by zombieite - Creative Commons Attribution License https://www.flickr.com/photos/78593866@N00 Created with Haiku Deck
  • 7. Photo by umjanedoan - Creative Commons Attribution License https://www.flickr.com/photos/8271124@N03 Created with Haiku Deck
  • 8.
  • 9. Photo by amishsteve - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/61414741@N00 Created with Haiku Deck
  • 10. Quality & Throughput June 13 Sep 13 Dec 13 Mar 14 June 14 Bugs Features per month Sep 14
  • 11. Release 1 = BEFORE = NOW Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Release 2 RESULTS: DEPLOYMENT/RELEASE FREQUENCY
  • 12.
  • 13. STORY: RESTAURANT RE-CONCEPTS Some context: • 11 re-concepts completed in 2013 • 44 planned in 2014 • 30+ high impacting incidents in 2 months Business leader phone call – “you need to triple the size of your team….” My response – “that’s one way to solve it….”
  • 15. What I want to leave you with…. • PEOPLE - #1 asset • Everything we build should be about the customer – ask ourselves “would the customer value that?” • Passionate belief in continuous improvement as a critical component of how we get work done in the future – need to create a learning culture • Be persistent….”keep going” • Leaders HAVE to evolve
  • 16. If I could wave a magic wand, every leader in the organization would…. • Honor Reality • Become a student - Go & See • Become a teacher – Learning Culture • Problem Solving • Improvement Kata • Lead by Example (actions matching words) • Ask Why and Articulate Why
  • 17. I could use help with…. • Measurement, specifically throughput • Case studies • Stories (good & bad)