2. CEO
• David Hoffman is the Chief Executive
Officer of Dunkin’ Brands.
• Dave joined Dunkin’ brands in October 2016
as President
• In July 2018 , he was promoted to CEO
3. Background of CEO
• Hoffman graduated from Indiana University
with a B.S. in accounting
• continued his studies for MBA at the
University of Chicago
• Hoffman worked as a waiter at the restaurant
when he was a youngster
• Dave spent 22 years at McDonald's
Corporation before joining Dunkin' Brands
4. THOUGHTS OF EMPLOYYES ABOUT
CEO
• Employees with 3 to 6 years of experience, the
Sales department, and employees with less than
1 year of experience all hold high regard for
Baskin Robbins' CEO
• Whereas few employees have a less favourable
view of the CEO and believe there is room for
improvement.
• Dave Hoffmann, has 58 employee ratings and a
score of 70/100, putting them in the Top 40% of
similar size companies
5. PHILOSOPHY OF DAVID HOFFMANN
• David believes that if you can understand the
consumer, know your brand position and how
it fits into that, build the right product mix and
create a strong collaboration with franchisees,
that’s a powerful platform to drive a lot of
success
