HDFC Sales was formed in 2004 with headquarters in Mumbai and has grown to over 10,000 employees across 251 branches in India. The company envisions becoming India's most trusted financial services provider by creating opportunities for customers and employees through effective processes, commitment to quality, and aspiration to grow. Key values include employee focus, customer centricity, integrity, collaboration, agility, and social impact. Decision making is hierarchical with adherence to company norms and focus on consistent performance target achievement. Strategies include conventional approaches as well as innovative tactics to build long-term customer relationships and address grievances.

1. HDFC SALES PVT LTD.
BY GROUP 3
 Deepak Sunderrajan
 Harshit Gupta
 Jithin Mohan
 Krati Jain
 Manvi Jain
 Nainika Behl

2. INTRODUCTIO
N
HDFC Sales was formed in January 2004.
It is headquartered in Mumbai, Maharashtra.
Today, after 15 years, it is a workforce of 10000+ employees.
It has 251 branches across various locations in India.
It has now become a one stop shop for all financial

3. VISION AND MISSION
 VISION
 To be India's most trusted and recommended financial
service provider.
 MISSION
 To create environment of possibilities for customer and
employees
 Implement effective business processes with commitment to
quality, responsiveness, resourcefulness.
 Aspiration to grow beyond boundaries.

4. VALUES

5. EMPLOYEE FOCUS
CUSTOMER CENTRIC
INTEGRITY
 Practicing a people first approach
which results in happy employees
 Striving to create a positive customer
experience at all times.
 Prospering in an honest, transparent
and open culture

6. COLLABORATION
 Working collectively to solve issues & celebrate
achievements.
AGILITY
 Contributing to all-round growth by being
proactive to change
SOCIAL IMPACT
 Impacting lives by accepting social
responsibility & well-being

7. INCEPTION AND STRUCTURES
FORMED IN
JANUARY 2004
HEADQUARTER
IN MUMBAI,
MAHARASHTRA
NETWORK OF
MORE THAN
10,000
EMPLOYEES
250+
BRANCHES ALL
OVER INDIA
PRESENCE IN
FOREIGN CITIES
LIKE DUBAI,
LONDON

8. MARKET AND COMPETITION
 Market quiet unpredictable as ROI is dependent on RBI’s base
rate.
 Also dependent on condition of economy, employment rate
hence, uncertainties are present.
 Faces stiff competition from public sector lenders like SBI, PNB
due to lower ROI.
 Leading home loan provider amongst Pvt sector lenders.

9. DECISION MAKING AND APPROACH
 Decision making is hierarchical.
 Decisions taken in headquarters are passed onto branches which are further
implemented by floor managers.
 Approach is largely result oriented as performance is measured through
achievement of targets.
 Employees are expected to strictly adhere to company norms, be professional in
their approach towards customers.
 Are expected to deliver results on a consistent basis

10. STRATEGIES AND CUSTOMER SERVICE
 Largely conventional strategies
 At times out of the box strategies applied to lock big deals.
 Long lasting relationships are built with customer.
 Grievances are addressed even after the sale is completed due to customer
centric policy. Also in the belief that good customer relationship will bring in
more sales through word of mouth.